Not all leads are equal. Different leads have different motivations. Also, different leads visit from different locations and have different interests. Segmenting leads is important to deal with leads efficiently. Here are a few cases where segmentation is needed: 1. Read more…
For businesses, it is crucial to understand and empathize with leads and customers to sell efficiently and have great customer relationships. If there is one thing that is important for all businesses, it’s data. Marketing teams need data to analyze Read more…
Before we discuss what proactive marketing is and how you can master it, let’s first look at the traditional marketing stance. Businesses would run marketing campaigns and once they are complete, they would look at the reports and determine if Read more…
Customer acquisition starts with lead generation. In a B2B business model, it is critically important to generate qualified leads as sales cycles tend to be longer and deals are more valuable. Defining a qualified lead has raised conflicts between Read more…
Google Analytics is the go-to tool for businesses to analyze website visitors. However, there are a few areas where Google Analytics does not quite cut it. Sales, marketing and design teams need something extra. While it is a convenient tool Read more…
Your website is the most important medium for your customers to understand your business and offerings. Not all leads who visit your website purchase in their first session. It is important to identify who the leads are, where they came Read more…
When we created Salespanel, we had Pipedrive in mind. Our mission started 4 months ago when we observed small and medium scale businesses struggling with qualifying leads, lead injection scripts and filtering signals from marketing automations. We have interviewed dozens Read more…
B2B is short for ‘Business to Business’. To put this in Layman’s terms, it is the process of a business selling to other businesses. Let’s have a look at different types of sales channels. Business to business (B2B) sales– Businesses Read more…
