Efficient lead tracking and enrichment — built for the way global trading marketing teams work.
Adam Kenny L., Digital Marketing Manager at VT Markets, uses Salespanel to turn raw trading-site traffic into a few-click report, sharper recommendations, and demonstrable marketing value — backed by first-party lead intelligence.
4 / 5 on G2Digital Marketing ManagerVT Markets · FinTech
01Lead signal
Few clicksReporting speed
First-partyData clarity
Customer Snapshot
Meet Adam — the digital marketing lead behind the story.
A global multi-asset broker running high-volume marketing across MENA and beyond — with Salespanel as the lead intelligence layer underneath.
Customer Story
Adam Kenny L.
Digital Marketing Manager · Verified G2 reviewer
The Company
VT Markets
Multi-Asset Broker · FinTech · MENA & Global
Industry
FinTech · Online Trading
Multi-asset CFD broker — forex, indices, commodities, shares and more.
Audience
Retail & Pro Traders
Active traders worldwide, with a strong MENA-region presence.
Use Case
Lead Intelligence & Reporting
Turning trading-site traffic into stakeholder-ready recommendations.
Footprint
Multi-Region
Global broker with localized presence across MENA, APAC and beyond.
Company Intro
A global broker where every trader signal has to count.
VT Markets is a global multi-asset broker offering forex, indices, commodities and CFD trading to retail and professional clients — with a strong presence across MENA, APAC and other regulated markets. In an industry that lives and dies by acquisition cost, conversion clarity and compliance discipline, the marketing team can't afford to fly blind on which traffic is actually turning into qualified, ready-to-fund traders. First-party data isn't a "nice-to-have" — it's the only signal a regulated broker can fully trust.
The VT Markets team at a regional event — boots-on-the-ground in the MENA market.
High-volume
Motion
Data-informed
Approach
Web-first
Lead source
Multi-region
Team scale
Retail
Audience
Global
Footprint
The GTM Challenge
Performance leaders live or die by the clarity of the data behind their recommendations.
At a global broker, every campaign decision touches acquisition cost, conversion and compliance. The marketing team has to spot the right traders early — and arm sales with context the moment those leads are ready. When reporting takes hours to assemble, the signal goes cold. When it takes a few clicks, the team can move while intent is still warm.
⏱
Reporting takes too long to be useful.
By the time the deck is ready, the next campaign decision is already overdue. Speed of report is speed of decision.
⇄
Lead data lives in too many places.
Different campaigns, different tools, different reporting cadences — and the marketing lead is the one stitching it together.
★
Recommendations need evidence.
"Double down on X content" only lands when there's clean, behavioural data behind it — not opinion.
Adam's words
Reports of leads, customers, and overall marketing performance — in just a few clicks.
That speed is what unlocks the rest of the workflow: identifying weak and strong points, optimising campaigns, and turning behaviour into recommendations stakeholders can actually act on.
"The ability to generate reports of leads, customers, and overall marketing performance in just a few clicks — these reports help us identify weak and strong points to optimise campaigns and share with clients."
Why Salespanel
Built around the full lead intelligence lifecycle — not bolted together.
Salespanel stood out because it brought everything into one place without compromising depth — from first anonymous visit to qualified, scored, segmented prospect.
One platform. The full lifecycle.
Unlike tools that bolt features together, Salespanel was built around the data flow Adam's team actually needs — lead tracking, enrichment, scoring, sync, and reporting all on the same surface.
1Lead tracking — who's on the site, at the lead & account level
2Data enrichment — richer prospect & company profiles
3Lead scoring — surface the prospects worth a follow-up
4Data sync — intelligence flows to where the team works
One Salespanel data foundation
built around the full lifecycle
"With their Lead Tracking, Data Enrichment, lead scoring, and data sync, we can provide our clients with more comprehensive data on their leads, allowing us to optimise campaigns and improve lead generation efforts."
How They Use It
Five Salespanel capabilities, working across Adam's trading acquisition funnel.
Adam's team at VT Markets puts Salespanel's core capabilities to work across the entire performance funnel — from a first anonymous pageview to a stakeholder-ready recommendation.
01
Lead Tracking
Tracks leads and accounts behind trading-site traffic, so Adam's team can see who's actually engaging — even before a form is submitted.
Tracking
02
Data Enrichment
Turns raw lead records into actionable contact and company intelligence the team can hand to sales — and use in reporting.
Enrichment
03
Lead Scoring
Prioritises the accounts worth acting on now, so follow-up effort goes to the highest-potential prospects in the funnel.
Scoring
04
Data Sync
Pushes the enriched, scored lead data into the downstream stack — CRM, sales tools, automations — where the team actually works.
Activation
05
Reporting
Generates leads, customers, and marketing performance reports "in just a few clicks" — used to identify weak and strong points, optimise campaigns, and share findings with stakeholders.
Reporting
Salespanel Workflow
From anonymous pageview to a stakeholder-ready recommendation.
A repeatable operating model — built for multi-region trading marketing teams.
01
Identify
Reveal anonymous visitors and tie activity to a lead.
Visitor → Known
02
Enrich
Auto-build contact and company context as data flows in.
Profile completed
03
Score
Customizable rules surface the highest-potential prospects.
Top priority
04
Sync
Enriched, scored data flows into CRM and downstream tools.
CRM · Sales · Auto
05
Report
Leads, customers, and performance — pulled together in a few clicks.
Qualitative outcomes drawn directly from Adam's verified G2 review — no invented metrics, no fake precision.
Reports in a few clicks
Leads, customers, and marketing performance — pulled together fast for stakeholders.
Actionable recommendations
Weak and strong points identified — campaigns optimised on data, not opinion.
Marketing value made visible
Adam uses Salespanel reporting to demonstrate the effectiveness of the team's work to stakeholders.
First-party data foundation
More accurate and reliable than third-party signal — and uniquely VT Markets' own.
In Their Own Words
The full review — straight from G2.
What he likes best
"As an agency implementing Salespanel for a client, one of the most valuable features is the ability to generate reports of leads, customers, and overall marketing performance in just a few clicks. These reports help us identify weak and strong points to optimise campaigns and share with clients."
On client recommendations
"With this, we can provide clients with data-driven recommendations for improving their marketing and sales strategies. The reporting feature can also help us demonstrate the effectiveness of our services."
On Salespanel's value
"With their Lead Tracking, Data Enrichment, lead scoring, and data sync, we can provide our clients with more comprehensive data on their leads, allowing us to optimise campaigns and improve lead generation efforts. Salespanel's value proposition includes enabling the usage of first-party data — more accurate and reliable than third-party data."
Key Takeaways
Four lessons for global marketing teams running on first-party data.
The themes Adam's story surfaces will look familiar to any team trying to turn website traffic into a stakeholder-ready recommendation.
01
Reporting speed is leverage.
Reports in a few clicks let the team spend time on strategy, not assembly. Less time in the slide deck, more time in the campaign.
02
First-party data beats third-party.
More accurate, more reliable, and uniquely the company's own. The kind of signal that holds up as third-party cookies disappear.
03
One platform compounds.
Lead Tracking + Enrichment + Scoring + Sync + Reporting in one place means the setup compounds with every campaign and every team.
04
Cost has to fit the scale.
Lead-volume pricing fits some accounts better than others — flagged honestly in Adam's review. A trade-off worth scoping for the right team size.
What This Data Foundation Enables Next
From customer visibility to AI-led GTM.
Historically, Salespanel helps marketing teams like Adam's with lead tracking, enrichment, scoring, sync, and reporting. The same first-party data foundation now supports the next layer of go-to-market.
A clean, first-party data layer for AI, MCP & API-led workflows.
The data Salespanel already captures — anonymous visitor identification, enriched profiles, behavioral signals, scoring — is exactly what modern GTM workflows need to operate. Whether that's an AI sales assistant doing pre-call research, an MCP-connected agent pulling buyer journey context, or a webhook firing a real-time CRM enrichment.
Customer Story
