New Ask your GTM data in Cursor, Claude & ChatGPT via Salespanel MCPSalespanel MCP for AI

The first-party data layer for your visitors, leads, and accounts.

Salespanel combines B2B website visitor identification, known-lead journeys, and first-party buying signals in a CRM-ready data layer, so sales and marketing can act on demand while it’s fresh.

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Animation: a user asks Salespanel which companies visited the website in the last four days, and Salespanel returns a ranked list of companies with lead scores and buying intent. The user then asks Salespanel to turn pricing-page visitors into a workflow, and Salespanel creates a segment, syncs to HubSpot, alerts Slack, prepares an outreach list for review, schedules a weekday digest and enables Deep Tracking.

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When your systems don't share the same picture, growth gets harder.

Your website, campaigns, forms, CRM and sales conversations each capture part of the buyer story. When those signals stay separate, nobody has enough context to make the next decision with confidence.

01 Marketing

Sees activity, not account quality.

Clicks and form fills tell only part of the story. Without a connected account and journey view, it is hard to know which campaigns are creating demand worth investing in.

Five measurable activities above five unknown accounts below Activity you can measure The account behind it ??? ??
You can see the activity, but not which accounts are behind it.
02 RevOps

Inherits fragmented handoffs.

Data arrives through different tools, at different times, with different definitions. The team spends effort reconciling the picture instead of improving the workflow.

One lead recorded by three systems, each giving a different source One lead, three systems Web analytics Paid search Email platform Organic CRM Direct
the same visitor, three answers to “where did they come from”
03 Sales

Gets context too late.

A lead reaches the CRM without the pages viewed, campaign history, account fit or intent signals that explain why now is the right time to follow up.

Four buyer actions happen unseen before the lead finally appears in the CRM What the buyer did What Sales sees ad pricing docs form in the CRM unseen until here
the reasons to call arrived long before the lead did
From scattered signals to one picture

That's where Salespanel comes in.

It connects website, campaign, and CRM activity so Marketing can see which accounts are engaging, RevOps can keep the context consistent, and Sales can act while interest is fresh.

See the demand your stack misses.

Salespanel captures website activity and helps turn it into an account and lead picture your team can use. See identified companies and known leads, understand their fit and engagement, and surface the accounts most worth attention while interest is fresh.

Account and lead visibility
Bring identified companies, known leads and their website activity into one place.
Fit, behaviour and intent
Combine firmographic fit, engagement and buying signals instead of relying on one event.
Prioritised demand
Give teams a consistent way to distinguish casual activity from a sales-ready opportunity.
Try it — toggle the signals
Lead score Sales-ready

Connect the context across your GTM stack.

One tracking script creates a first-party record of the sessions, journeys and identified accounts behind your demand. Salespanel makes that record usable alongside the CRM, marketing tools and activation workflows your team already relies on — so the context does not stop at the website.

Capture the signals
Bring website activity, forms, lead magnets, live chat and email engagement into the same buyer record.
Keep the story connected
Maintain the account, journey, source and qualification context as data moves between systems.
Activate in the right place
Use the connected record in the CRM, alerts, reporting and approved audience or workflow destinations.
Salespanel sits between your acquisition tools and your revenue tools Lead forms, lead magnets, live chat and email tools feed into Salespanel, which resolves, scores and syncs each lead out to a CRM, sales alerts, ad audiences and reporting. Capture from anywhere Sync everywhere Lead forms Lead magnets Live chat Email tools Salespanel resolve · score segment · sync Your CRM Sales alerts Ad audiences Reporting AI agents
  • Salesforce
  • Pipedrive
  • HubSpot
  • Mailchimp
  • Intercom
  • Slack
  • Calendly
  • Zapier

Browse the Integration Directory

Turn intent into the next best action.

A complete record is useful only when it changes what the team does next. Salespanel keeps the journey current, explains what brought an account to your site, and surfaces meaningful intent when a marketer, operator or rep can still act on it.

Source attribution
Understand which source, campaign or landing page began and influenced the journey.
Full customer journey
See the sessions, pages, forms, emails and campaign interactions that explain an account's interest.
Timely activation
Trigger the appropriate CRM update, notification, audience action or workflow when the agreed intent threshold is reached.
A buyer journey, from first ad click to sales-ready Four touchpoints rise from left to right: an ad click, two comparison pages, a demo form submission, and a return to the pricing page. Engagement increases at each step, and the final step notifies sales. The curve is illustrative, not measured. Day 1 Clicked an ad Day 2 Read comparisons Day 6 Demo form Today Back on pricing Sales notified in real time Engagement

One data layer. Better decisions across the revenue team.

For Marketing

Find the demand worth investing in.

Find the campaigns and content attracting the right accounts, build more relevant audiences, and improve spend with a clearer view of demand quality.

What Marketing works from

  • Campaigns & content
  • The accounts behind them
  • Audience lists
  • Demand quality
For RevOps

One context, shared by every workflow.

Give every downstream workflow the same current account and journey context, with fewer brittle handoffs and less reconciliation work.

What RevOps works from

  • Shared account context
  • Journey history
  • Fewer handoffs
  • Less reconciliation
For Sales

Follow up while it still counts.

Prioritise accounts showing meaningful intent and enter every follow-up with the context to make it useful.

What Sales works from

  • Meaningful intent
  • Account priority
  • Follow-up context
Salespanel MCP

Ask your GTM data questions. Get real answers.

Every dashboard, segment builder and saved report is still an interface someone has to learn. Salespanel MCP lets teams ask Cursor, Claude or ChatGPT questions about their leads, visiting companies and visitor activity in plain English — grounded in their actual Salespanel data.

Today
  1. Open the dashboard
  2. Build a segment
  3. Tune the filters
  4. Read the answer
With Salespanel MCP
  1. Ask in Cursor, Claude or ChatGPT
  2. Read the answer

Same data — one step instead of four.

  • Cursor Live today
  • Claude Live today
  • ChatGPT Live today
See Example Questions

Built for how teams connect and trust data.

Account boundary

A governed account boundary

Your Salespanel data stays scoped to your account. Connected AI tools use account-scoped access to search the data available to them.

Your team, your workflows and connected AI tools sit inside your account boundary; everything else sits outside it Inside your account Your team Your workflows Connected AI tools Outside everything else
Read-only access

Read-only where it should be

Connected AI tools can search and read approved leads, companies and activity. They cannot change billing, team settings or account configuration.

Connected tools can read leads, companies and activity, and cannot change billing, team settings or account configuration Can read Cannot change Leads Companies Activity Billing Team settings Account configuration
Revocable connections

Revocable connections

Disconnect any connected app from your account when access is no longer required.

The link between your account and a connected app, with a control that breaks it Your account Connected app disconnect when access is no longer required
First-party data

First-party and privacy-aware

Salespanel works with first-party data from your website and connected systems, with controls for managing access and downstream use.

Your own website and your approved systems are what feed your account What it is built from Your own website Approved systems Your account first-party by design

Trusted across the revenue tech ecosystem

“

With app panels on Pipedrive, we help partner applications update data in the CRM in real-time for deals and contacts. Salespanel uses this functionality to bring dynamic marketing data to sales reps in real-time, helping them close deals more efficiently.

Krishna Panicker
Krishna Panicker
Chief Product Officer, Pipedrive
“

Using Zapier and Salespanel, marketers can transfer data and lead intelligence to any sales workspace and create workflows for marketing qualified leads.

Andrew Edelman
Andrew Edelman
Head of Strategic Alliances, Zapier
“

One of the most valuable features is the ability to generate reports of leads, customers, and overall marketing performance in just a few clicks.

Adam Kenny L.
Adam Kenny L.
Digital Marketing Manager, VT Markets

Works with the tools already in your stack.

Connect buyer activity to CRM, campaigns, team workflows, and the sites where it starts.

Explore integrations →

CRM and sales

  • Salesforce
  • Pipedrive
  • HubSpot
  • Zoho CRM
  • Close

Campaigns, prospecting, and meetings

  • Mailchimp
  • Apollo
  • Calendly
  • LinkedIn Ads
  • 6sense

Team workflows and websites

  • Slack
  • Microsoft Teams
  • Zapier
  • WordPress
  • Wix
  • Webflow

More ways to connect Webhooks · Email marketing links · Chrome extension · Salespanel MCP

Why 1000+ B2B revenue teams trust Salespanel

Marketing and revenue teams use Salespanel to identify, track and qualify the companies visiting their sites. Here is how a few of them describe it.

★★★★★
Salespanel is the perfect tool for smaller marketing organizations that don't have internal resources to build up their own data warehouse. I can only recommend it — we really like working with Salespanel.
Florian Frese Florian Frese Marketing Lead, Container xChange
Container xChange Read their story
★★★★★
Paras and his team are very easy to work with. We had some custom programming that needed to be done to integrate PaperForm, and the team helped us quickly.
Anand Venkatra Anand Venkatra Director of Business Development, Venkel Ltd.
Venkel Ltd. Read their story
★★★★★
One of the most valuable features is the ability to generate reports of leads, customers, and overall marketing performance in just a few clicks.
Adam Kenny L. Adam Kenny L. Digital Marketing Manager, VT Markets
VT Markets Read their story
★★★★★
What I appreciate most about Salespanel is how it brings together lead tracking, intent analytics, and revenue-focused insights within a single, unified platform.
Özgür Cemre Çelik Özgür Cemre Çelik Webmaster, Adisa Danışmanlık
Adisa Danışmanlık Read their story
★★★★★
Salespanel allows us to keep track not only of the companies visiting our website but also the specific persons who have interacted with our website.
Andreas Magnusson Andreas Magnusson Marketing Manager, E-TRON AB
E-TRON AB Read their story

Every story on this list started as an anonymous visit.

All customer stories

Go deeper.

Blog

Everything B2B marketing and GTM strategy.

Read the blog

Podcasts

Conversations with B2B marketing and revenue leaders.

Explore episodes

Playbooks

Practical GTM playbooks for AI-ready revenue teams.

Open the playbooks

From the blog.

Blog

AI Lead Generation

What actually changes when AI enters your prospecting workflow.

 Blog

Who Is Visiting My Website?

Yes, you can know — here's exactly how visitor identification works.

 Guide

Guide to Website Visitor Tracking

A full breakdown of the visitor-tracking category and where each tool fits.

 Resource

AI Agents for Sales

What AI sales agents can — and can't — do today.

Frequently asked questions

Salespanel is a first-party GTM data layer for B2B teams. It identifies visiting companies, connects activity to known contacts, and qualifies leads and accounts using first-party data — so sales, marketing and AI workflows can work from shared context.

Salespanel identifies visiting companies and connects activity to known contacts when they engage through forms, email clicks, or other tracked identity events. Account-level identification does not mean every visitor becomes a named person.

Salespanel connects with Salesforce, Pipedrive, Mailchimp, Intercom, WordPress, Calendly, and more, plus additional workflows through Zapier, webhooks, and REST API. Sync direction and timing depend on the connector and its configuration. Browse all integrations →

Salespanel supports first-party website tracking and server-side tagging. Teams can configure data collection and use to align with their consent and privacy requirements.

Salespanel qualifies leads using predictive and point-based lead scoring across three dimensions — profile (firmographic and personal fit), behavior (engagement across sessions and pages), and intent (buying signals) — so your reps always work the hottest, sales-ready prospects first.

Yes. Salespanel MCP connects Cursor, Claude and ChatGPT directly to your account, so you can ask plain-English questions about your leads, visiting companies and visitor activity — grounded in your real data, with no dashboards or filters to build. See Salespanel MCP →

Yes — you can start a free trial with no credit card required. Start your free trial →

See Salespanel live in action

Connect the full picture behind your demand and design better workflows for your team. Identify, track and qualify your leads with data — not guesswork.

Prefer a walkthrough? Schedule a demo

No credit card required
Start your free trial in minutes.
Setup in minutes
One smart snippet, configure tracking and start right away.
First-party and privacy-aware
Connect your existing stack on your terms.

New: ask your data via MCP

"Salespanel enables our salespeople to do proactive reach-outs — text, call, email them — anywhere they are in the cadence. This allows us to accelerate our cadence once we see a higher level of engagement."

Mikhail Avady
VP of Marketing & Product, Voxie

"Salespanel has provided much needed sales intelligence to our sales reps which helps them close more deals. Overall, Salespanel has been super helpful for us and the team is extremely happy."

Maria Gracia Gomez
Sales Operations Executive, ADvendio

"Salespanel is the perfect tool for smaller marketing organizations that don't have internal resources to build up their own data warehouse. I can only recommend it — we really like working with Salespanel."

Florian Frese
Marketing Lead, Container xChange

"The main thing right now for us with Salespanel is that it is much easier for the sales team to create more meaningful conversations with the leads. The support is very responsive and ready to troubleshoot whenever an issue arises."

Tana Rulkova
Senior Marketing Manager

"Salespanel made it possible for us to really isolate. We can say, 'Hey, 80% of my clients come from this channel, we should concentrate on that' — instead of spending budget where it doesn't deliver."

Jan Donmez
Co-founder & CEO, AppyBee