Lead scoring is a methodology to rank leads against a scale (usually 0-100) in numerical values. A lead scoring model is used to tailor-fit this methodology for your product or service. It is supposed to

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Nilangan Ray 1 day ago

In Q2’22, Google made $7.34 billion in revenue from advertising. That shows marketers are spending money heavily on advertising. But the question is, are they getting adequate results?   As John Wanamaker once said, “Half

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Yash Chawlani 3 days ago

Every new customer you acquire carries a hefty price tag.   Stats say that an average SaaS business runs through 92% of its first-year revenue on customer acquisition. The overall customer acquisition costs have gone

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Smash VC 1 week ago

Possessing leaders in your marketing agency is more than someone having a high-ranking title. A great leader must have the ability to take on every level of responsibility in business. Because the fact is that

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Eleanor Hecks 3 weeks ago

Customer data is fragmented. The sheer amount of data a business collects while engaging customers digitally makes avoiding fragmentation unlikely. You have several marketing channels, touchpoints, platforms, and a need to push and pull data

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Nilangan Ray 3 weeks ago