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Identifying website visitors
Marketing

Can I Know Who Is Visiting My Website? Yes, But There is a Catch!

Thousands of visitors come to your website every month and only a handful will provide their contact information by signing up or filling out a form. It is not unnatural to ask yourself the question, “Who is visiting my website?” Read more…

By Nilangan Ray, 1 day ago
Sales and Marketing Alignment - Salespanel
Marketing

Sales and Marketing Alignment: Can Alignment Be Achieved Without Communication?

This blog post is a shortened version of our eBook – Zero Communication Alignment. The full eBook contains more content, insights from experts, a case study, an infographic, market data, stories of alignment, and much more. You can read/download it Read more…

By Nilangan Ray, 2 weeks ago
Marketing

Marketing Attribution – Benefits, Best Attribution Tools for B2B

In B2B, the buyer’s journey isn’t very linear. Prospects engage with a brand from an average of 10 channels before making a purchase. With so many marketing channels to handle, marketers are faced with the challenge of tracking which particular Read more…

By Patrick Anidi, 3 weeks ago
Marketing

Customer Retention Analysis: Identify Risks and Avoid Churn Before It Happens

Never lost a single customer- said no marketer ever. Customer churn is a common reality in every business, and a data-driven approach is necessary to manage it.   Let us start with the basics.   What is Customer Churn? Customer Read more…

By Patrick Anidi, 1 month ago
inbound-marketing-tools-thumbnail
Marketing

20 Inbound Marketing Tools to Generate More Leads

There are two ways to market a brand or a product – one where you ring up people and tell them about it, and one where you put the information out and spread the word out for the right people Read more…

By Bhagya Rose, 1 month ago
Sales

What is Outbound Sales? Guide for B2B Businesses

In B2B, all sales strategies can be divided primarily into two categories: inbound and outbound. Roughly speaking, in inbound, the lead comes to you. In outbound, you go to the lead.     Inbound Sales In inbound sales, a potential Read more…

By Jamie Finch and Nilangan, 1 month ago
Lead Scoring and Qualification

Lead Qualification and Lead Scoring: Everything You Need to Know

This blog post is a collective index of everything we have written about lead qualification (with an emphasis on lead scoring) throughout the years organized progressive as chapters. If you are trying to get started with lead qualification, scan the Read more…

By Nilangan Ray, 1 month ago
Lead Scoring and Qualification

Lead Qualification: Drive Conversion on Scale With an Automated Processing Engine

What is Lead Qualification? Lead qualification is the process of filtering out leads who are actually likely to purchase from you. This is done by marketing teams using lead data. If marketing qualification is done perfectly, sales will get leads Read more…

By Nilangan Ray, 2 months ago
Lead Generation

B2B Sales Lead Generation: 18 Strategies for 2021

Lead generation is the process of acquiring prospects who are likely to find your product or service useful. The phrase “sales lead generation” is often used to describe generation of leads for sales with a focus on sales-centric strategies (like Read more…

By Bhagya Rose, 2 months ago
Marketing

Virtual Event Strategies That Will Work in the Post-Covid World

Due to the circumstances surrounding the covid-19 global pandemic, people have had to put a hold on any sort of event that would involve physical interactions.   Research from Gartner shows that 68% of CMOs needed to cancel or postpone Read more…

By Patrick Anidi, 2 months ago

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