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Marketing
What is Server-Side Analytics and Tracking?
The industry standard for website tracking and data collection throughout all these years has been to rely on cookies, use third-party tags, and use pixels. However, there have been some significant shifts in the industry
Marketing
Enable GCLID Auto-Tagging in Google Ads While Mitigating Drawbacks
If you are reading this article, chances are that you are running PPC on Google Ads or are planning to do so. When it comes to PPC, you are only as good as your data.
Marketing
Touchpoint in Marketing: How Do You Track Them?
When you go to a shop to buy an item. There are key moments, moments that make your purchase happen. There are small moments and there are big moments. Let’s say, for example, you need
Marketing
Customer journey vs Customer Experience: 6 Tools to Track Both
Customer journey and customer experience might sound similar but they are very different. The lines seem blurred and there is room for confusion. Before we talk about the differences, let’s look at the funnel.
Marketing
What is Ad Campaign Tracking? Top 5 Campaign Tracking Software
Marketing is easy today. Run ads on multiple channels; boom, your brand is everywhere online. Now, let’s get back to reality! Digital marketing is complex, messy, and data-driven. Simply paying to run your
