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Marketing
On GTM, ABM and Being Emotional in the Middle of the Funnel
This article is a reflection of what we learned from our talk with Ashwin Krishna, Marketing Director of Tact.ai. Ashwin set up the demand generation engine for Tact.ai, creating a multi-million dollar pipeline that generated
Marketing
Target Account Selling: Is This Another Buzzword for ABM?
There are various strategies to market and sell your product. You could go the inbound route where leads come to you and you qualify them. You could go through the outbound route where you reach
Marketing
Predictable Revenue Projection Models for 2022
Running a business is a tricky affair. It is as complicated as playing chess with a world-class opponent. An opponent who is unpredictable, brutally effective, and capable of spoiling your play – the market forces.
Marketing
Getting Started With Marketing KPI Dashboards
We’re in 2022 and everything in our world has sped up. Decisions, be they of any sort, have to be taken quickly. But rushed decisions can lead to disasters. This has created a need for
