All businesses need to constantly generate sales leads to keep the ball rolling. As such, it can become a daunting task, especially for smaller businesses. Medium and larger sized businesses often have some successful sources but they are constantly looking for new ways to increase the volume. In this Read more…
“Demand generation” and “lead generation” are two terms that any digital marketer will be familiar with and know. Some people believe that the two are basically the same thing, with demand generation being a fancier way to say lead generation. There are genuine differences between these two concepts. So, let’s Read more…
How do we start talking about this in a time of public health crisis affecting several lives and businesses going under with people locked down in their homes and being anxious? An event like this happens once in a lifetime after all. The COVID-19 pandemic has changed how we work. Read more…
Running PPC ads is one of the quickest ways to acquire B2B leads. This is especially the case for Search Engine ads. If you run a B2B insurance company, what can be better than someone searching for “corporate insurance”? Well, this would work wonders if you had unlimited money. But, Read more…
A reverse DNS lookup for identifying visiting companies works by performing a lookup of the visitor’s IP to find the domain name of the company that the IP address is associated with. For example, if you look this IP up – 74.125.142.147 in a Reverse DNS tool, it will show Read more…
One of the biggest worries of salespeople is missing out on hot leads. The timing of your follow up makes a huge difference and can make or break a deal. The Lead Response Management study found that businesses who follow up within an hour are seven times more likely to Read more…
One of the biggest worries of marketing teams is the quality of leads generated from their campaigns. Nobody wants to waste time on bad leads. The worst thing that can happen after putting a lot of effort in your marketing campaigns will be your sales team telling you that Read more…
Customer acquisition starts with lead generation. In a B2B business model, it is critically important to generate qualified leads as sales cycles tend to be longer and deals are more valuable. Defining a qualified lead has raised conflicts between sales and marketing teams for years as what marketing department Read more…