Top 20 Lead Generation Companies of 2024

Published by Yash Chawlani and Nilangan Ray on


Updated on 25th January, 2024.


High-quality leads are critical to every successful business. According to a HubSpot report, lead generation is the topmost priority for modern marketers. However, 60% of marketers report that their customer acquisition cost (CAC) has increased over the last few years.


Here’s the thing: lead generation is hard. While many businesses benefit greatly from generating leads in-house, it is also true that many would be better off outsourcing some or all of their lead generation efforts to an agency that specializes in this. Even if you decide to generate leads in-house, you’ll need a variety of tools to achieve the best results.


In our 2024 update for this article, we are closely re-evaluating all the agencies and products listed, prioritizing those that are either dominant experts in the field or are utilizing the latest technological aids, such as AI and intent data, to achieve the best outcomes.


Lead Generation Companies (Agencies), Software, and Services: What Fits Your Requirements?

Before we delve into our list of agencies and tools, let’s first evaluate what you might be in the market for!


If you wish to outsource all tasks related to lead generation, including lead capture, nurturing, qualification, and appointment scheduling, a lead generation agency is what you are seeking.


The agency would take the hassle of lead generation away from you, and in return, you will receive a list of leads who have already scheduled a demo or signed up for your product/services. All you need to do next is move the lead forward and convert them into customers.


How do they generate leads? Well, these companies leverage various techniques, including content marketing, telemarketing, pay-per-click (PPC) advertising, and email marketing for this purpose.


Lead generation companies offer a wide array of services, such as:

  • Sales research
  • Lead engagement
  • Account-based management
  • Appointment setting
  • CRM migration


On the other hand, if you prefer to generate leads in-house, lead generation software will aid you in your operations. From identifying target accounts to qualifying and nurturing leads, various lead generation and marketing enablement tools can assist you throughout the sales process.


The choice between a lead generation agency and software depends on what your business needs. And, more often than not, a software application is something that you will always need to automate repetitive operations a set of tools you is something taht you will always need to monitor performance or automate repetitive tasks even if you rely on an agency.


If you’ve got a team of skilled sales and marketing people who do lead management in-house, you can consider equipping them with tools to help them do their jobs better. This, in turn, will give your sales team more time to forge lasting customer relationships, reduce churn, and boost customer retention.


But if you have a small team and want to outsource lead generation activities or need help getting initial traction, lead generation companies can be the way forward!



How to Choose the Best Lead Generation Company for Your Business?

Lead generation is extremely important which is why it is key to pick a lead generation company that aligns with your sales and marketing strategies and your overall goals. Here are a few things you should consider when choosing the best lead generation company for your organization:


Relevance of Data: Leads provided by a lead generation company must be relevant to your business requirements and target audience. Check whether the leads provided fit your ideal customer profile, have the necessary budget and decision-making power, and are interested in your product and service. A good lead gen company proactively works with you to understand your target audience and provide filtered & segmented leads.


Compliance with Data Protection Rules: Before choosing a lead generation company, verify whether they comply with all applicable data protection rules, such as GDPR, CCPA, LGPD, etc. Having a transparent privacy policy, acquiring consent before collecting personal information, and the option to opt out of receiving communications are some characteristics of a data-compliant lead gen company.


Keeping Ownership of the Leads Generated: Some lead generation companies might retain the ownership of leads, making it hard for you to use them as you want. A good lead generation company always has transparent rules about who owns the leads and how ownership can be transferred. To build a long-term sales pipeline, go for a solution that doesn’t have an expiration date.


The Flexibility of Services: You must consider the flexibility of the services offered by the lead generation companies in terms of the capacity to adjust the number of leads offered, update target demographics, or try other techniques to produce leads. Your requirements may change in the future, so choose a company who can offer who can adhere to your go-to-market strategy and can adapt to your changing business needs.


The Right Pricing: To ensure the right price for the right solution, evaluate the services/features’ cost-effectiveness and calculate the cost per lead. A reputable lead generation company is always transparent about its pricing structure and offers customized pricing plans to meet your unique business needs.



Top 20 Lead Generation Companies of 2024

It’s time for us to take you through the best lead generation companies that deserve your consideration. We’ve compiled a list of the best agencies and software services that’ll come in handy for your business.


The list isn’t ranked, and you should identify your business goals and needs before deciding to work with any of these companies.


Without further ado, let’s get started.


1. Belkins

Category: Agency

Image via Belkins

If you’re looking at top-rated lead generation companies that’ll handle all your top-of-the-funnel needs, Belkins should definitely be on your list.

This lead generation agency provides a wide array of services, including lead research, personalized outreach, and email deliverability optimization. However, Belkins is best known for its extensive appointment scheduling services.

Apart from finalizing appointments with qualified leads, they equip sales reps with useful information to ace every meeting.


2. Salespanel

Category: Software


Image via Salespanel


Salespanel is a comprehensive lead generation, visitor intelligence, and marketing enablement software. From generating leads to qualifying them based on behavioral and firmographic data, the software streamlines various tasks. It creates an automated process that enables marketers to share crucial data with sales teams efficiently.


For lead generation, Salespanel doesn’t merely scrape cold leads from databases. Instead, it identifies B2B accounts that are already visiting your website. Traditional web forms might convert only around 5% of your visitors into leads, leaving the rest as wasted marketing dollars. Salespanel, however, can identify up to 67% of your B2B visitors with industry-leading match rates and accuracy, effectively doubling your pipeline of MQLs. The tool assists your sales team in prioritizing and scoring the most promising sales leads, based on account information and real-time buyer intent data.


This method allows you to instantly generate more qualified leads—and revenue—without incurring additional marketing expenses or relying on third-party lead generation agencies. Rather than wasting your sales resources on leads who are not in the buying phase or unfamiliar with your brand, you can identify qualified leads right from your own website who have demonstrated buying intent.


Salespanel also helps your team adopt a personalized approach to guide leads throughout the buying journey. Thanks to its real-time processing capabilities, intensive qualifying operations are executed swiftly, allowing website triggers, notifications, pop-ups, and similar actions to appear promptly. You can even alert your sales reps about highly qualified prospects, enabling them to reach out as soon as a lead expresses interest.


With Salespanel, your sales team receives freshly qualified leads directly in their CRM, equipped with data-driven insights to help turn these leads into customers. Salespanel empowers your team to implement a personalized strategy, effectively guiding leads through their buying journey.


3. LinkedIn Sales Navigator

Category: Software


Image via LinkedIn


Do you need a powerful B2B lead generation platform that lets you leverage LinkedIn’s professional community of more than 700 million members? Then it’s high time you get your hands on LinkedIn Sales Navigator.


The feature-rich platform offers advanced search functionalities to help search professionals identify leads that match your Ideal Customer Profile (ICP). It also provides targeted lead recommendations based on your search history, saved leads, and preferences.


You can monitor prospects in real-time and stay abreast of the latest developments in their company. The platform even integrated with leading CRM solutions, including HubSpot, Drift, Outreach, and G2.


4. CIENCE Technologies

Category: Agency

Image via CIENCE

You know a lead generation agency deserves your attention when its clientele features renowned brands, including Uber, Microsoft, Google, and Yamaha.

CIENCE Technologies offers more than just lead generation services. They provide robust inbound and outbound SDR solutions. What I particularly like is that they’ve curated targeted lead databases for various industries, including education, financial services, and biotechnology firms.

You even get a proprietary sales enablement platform to monitor the status of various leads.


5. Martal

Category: Agency


Image via Martal


If your business belongs to the software and tech industry, Martal Group is a good fit for you. Martal is ideal for businesses who want to outsource a large portion of the sales process as the agency can provide you with SDRs and Sales Executives.


Also, they assign a dedicated management team to develop custom lead generation campaigns based on a client’s challenges, goals, and preferences.


6. Intercom

Category: Software


Image via Intercom


Unlike other lead generation companies, Intercom provides you a Conversational Relationship Platform to manage your interactions with existing and potential customers. It’s a great tool for engaging website visitors and converting them into leads. You can use Intercom’s live chat and other tools to generate leads from your website.


You can even nurture leads using personalized messages, targeted product tours, and email marketing campaigns.


Intercom is ideal for B2B businesses that use live chat to acquire leads from their websites.


7. RocketReach

Category: Software


Image via RocketReach


RocketReach has built a verified database of 450 million professionals from 17 million companies across the globe. Much like LinkedIn Sales Navigator, this platform can help you reach you businesses that are relevant to your ICP. However, unlike LinkedIn, Rocketreach provides you with the emails and phone numbers of these leads to help you start your outreach.

The company also offers personalized outreach services and a wide array of CRM integrations.


8. Pearl Lemon Leads

Category: Agency


Image via Pearl Lemon Leads


Pearl Lemon Leads offers all the services you’d expect from industry-standard lead generation companies.


What sets them apart is their team of skilled copywriters, as well as marketing and sales professionals. From drafting personalized emails to scheduling meetings with qualified leads – they’re equipped to handle all your needs.


9. SalesRoads

Category: Agency



Image via SalesRoads


SalesRoads is one of those lead generation companies that assist you at every stage of the sales funnel. Also, they offer a 28-day promise for clients who aren’t satisfied with their lead generation services.


You can cancel the service anytime within the first 28 days and they’ll return your unused funds.



Category: Agency




Image via


Are you looking for lead generation companies that provide a dedicated management team for your business? Do you want them to work with you and outline a personalized multi-channel lead generation strategy based on your preferences?


Wouldn’t it be great if your lead generation agency also offered integrations with industry-standard CRM software, including HubSpot and Salesforce?


Is your answer to any of the above questions a thunderous “yes”? Then is the right fit for your needs.


What I prefer about the company is that they build custom lead generation campaigns instead of providing you with run-of-the-mill lead lists. The agency uses a combination of PPC advertising, content distribution, and search engine optimization to provide you with relevant and qualified leads.


11. LeadGenius

Category: Agency


Image via LeadGenius


LeadGenius helps Go-To-Market teams find ideal customers. The company uses a combination of artificial intelligence and human computation to identify and communicate with targeted sales leads. The platform helps businesses connect and engage with influencers and decision-makers of their target companies, making marketing and sales more efficient.


LeadGenius uses machine learning and a global network of human researchers to help B2B sales and marketing teams scale their outbound processes

12. N3

Category: Agency


Image via N3


N3, part of Accenture, is a global outsourced Inside Sales and Customer Success firm with expertise across a variety of industries including technology, industrial, telecom, and life sciences sales.


What we like about N3 is that they help tech and software companies leverage sales opportunities by monitoring conversations about their brands/products.


13. ZoomInfo

Category: Software


Image via ZoomInfo


Zoominfo is a B2B data supplier with one of the largest contact and company intelligence datasets, containing over 2.3 million contacts, for sales, marketing, and recruitment.


Through a real-time understanding of current traffic and analytics, the platform enables teams to identify relevant accounts. It also helps in contact searches, list building, and campaign management. You can subscribe to their tailored plans for Sales, Marketing, and Recruiting separately, depending on your unique business needs.


14. GetRev AI (Previously LeadCrunch)

Category: Software


Image via LeadCrunch


Previously operating as LeadCrunch, GetRev AI is a SaaS tool that helps go-to-market teams with insights to reach revenue goals. The product uses AI to builds dynamic ICPs and surface exegraphic data to help you reach accounts that match with characteristics of your target customers.


Utilizing natural language processing and machine learning, the company’s platform enhances prospect targeting by collecting and enriching lead data. This empowers enterprises to enhance lead quality across their pipeline, expedite decision-making processes, and foster revenue growth.


15. SalesLoft

Category: Software


Image via SalesLoft


Salesloft is a cloud-based sales engagement platform that has gained significant traction in the market since its inception in 2011.


The platform is designed to optimize workflows for sales teams, enhancing their efficiency in connecting with prospects and driving sales cycles more effectively, thereby contributing to increased revenue. Initially focusing on sales development, Salesloft has expanded its functionalities to cater to the entire sales organization, incorporating tools like Conversation Intelligence and Revenue Intelligence.


Calling itself an “AI-powered revenue platform”, the product helps you close more deals, accelerate pipeline, and improve results from your revenue team. The product is used by leading organizations like Google, 3M, IBM, Shopify, Square, and Cisco.


16. Intelligent Demand

Category: Agency


Image via Intelligent Demand


Intelligent Demand is a marketing agency that focuses on lead generation and full-funnel nurturing. The company claims to provide CMOs, CROs, and CEOs smarter growth playbooks for measurable revenue impact.


Unlike many other lead generation companies, Intelligent Demand leverages permission-based lead generation. Also, they provide excellent demand generation and account-based marketing solutions.


17. DiscoverOrg

Category: Software


Image via DiscoverOrg


DiscoverOrg is a cloud-based verified B2B lead database that provides you with crucial firmographic and psychographic data. It claims to provide one of the most accurate contact and data providers on the market.


A product we mentioned earlier, Zoom Info, has been acquired by DiscoverOrg and you now get their combined power. Founded in 2007, it is one of the oldest data providers in the digital market.


18. Upcall

Category: Agency


Image via Upcall


Upcall is an outbound-calling focused agency that provides on-demand US-based sales reps, enabling you to initiate human phone calls within seconds. This service is particularly advantageous for businesses lacking an in-house team for outbound operations.


In summary, Upcall is a fast, scalable, and cost-effective alternative to hiring full-time, in-house sales reps. It is especially beneficial for businesses intending to sell in English-speaking countries while being based in regions where hiring sales reps with expertise in the target market’s regional dialect is challenging. By matching client contacts with qualified agents based on their location and expertise, Upcall offers a perfect on-demand solution for increasing awareness and revenues.


19. Overdrive Interactive

Category: Agency


Image via Overdrive Interactive


Overdrive Interactive is a trusted lead generation companies that primarily caters to businesses in the tech, healthcare, and finance sectors. They provide end-to-end lead generation and nurturing solutions, including content marketing, media planning, and web development.


As opposed to many other agencies listed here, this company primarily caters to marketing teams, enabling them to customize customer journeys that convert into revenue.


20. Lusha

Category: Software


Image via Lusha


Lusha is a B2B contact data provider and is used by over 250,000 sales representatives, recruitment managers, and marketers across the globe. Lusha has plans for everyone, from small businesses to enterprises. Some of the biggest company in the world, Apple, Google, and Microsoft, are customers of Lusha.



Use Lead Generation Companies to Skyrocket Conversion and Revenue

The best lead generation companies function as an extension of your in-house sales and marketing team, assisting you in maximizing your revenue potential. Ensure you choose an agency that specializes in generating leads for businesses similar to yours.

However, what if you’re not quite ready to delegate all your lead generation duties to an external company? In this scenario, lead generation tools come to your aid, helping you optimize your resources for the most viable results. Even third-party lead generation companies utilize the tools mentioned in this article to achieve the results they need!




Q1: What are the best/top 5 lead generation tools?
Ans: Salespanel, LinkedIn Sales Navigator, Leadsforce, Rocketreach


Q2: What are the best/top 5 lead generation agencies?
Ans: Cience, Belkins, Martal, SalesPro Leads, PearlLemon Leads


Q3: What is B2B lead generation?
Ans: B2B lead generation is the systematic process of enticing businesses towards your products and services, aiming to convert their interest into a successful sale. To achieve this, sales and marketing teams deploy diverse strategies to gather information from target accounts, including key decision-makers, and nurture these leads until the deal is successfully closed.


Q4: What is the process of B2B lead generation?
Ans: The following steps are involved in the B2B lead generation process:

  • Identifying prospects that match your ICP
  • Creating compelling and relevant content and promoting it through various channels
  • Using forms and landing pages to capture leads.
  • Qualifying leads based on interest and purchase readiness
  • Nurturing leads with targeted communication and follow-up
  • Transferring qualified leads to the sales team for further action.


Q5: What are the types of lead generation?
Ans: The types of B2B lead generation include:

  • Content marketing
  • Outbound marketing with cold calling and cold emails
  • Email marketing
  • Social media marketing
  • Search engine optimization (SEO)
  • Pay-per-click (PPC) advertising
  • Events and trade shows
  • Referral marketing
  • Account-based marketing (ABM)



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