Updated on 22 Sept, 2023. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and moves on with their lives. To put it into perspective, most of your marketing budget
Updated on 21st Sep, 2023. A CRM is a customer relationship management software—an application that helps you manage and track relationships with your leads, customers, and partners. A sales management CRM would focus on helping you manage sales leads and move them from point A to point B in
The human need to feel understood and values reign supreme when it comes to purchasing decisions. Buyers like to buy and not being sold to. Personalization in tech has been present in one form or another for quite some time now. The recent advancements have only added to its
Pipedrive is a leading CRM platform designed to assist businesses in managing their sales processes and improving customer relationships. It has an easy-to-use interface and comes with sales pipeline visualization and customizable features that allow teams to manage leads, deals, and communication, ultimately improving sales productivity and effectiveness. Amongst
Customer experiences and the customer journey has been a major talking point in marketing for the past decade. This has warranted a major shift when it comes to the general marketing approach. To sell any product these days, you need to ensure the buyers enjoy the whole process of
Updated on 1st September, 2023 You may have several fantastic sales and marketing campaigns running across different digital platforms, but at the end of the day, your customers are created within your website. So, even if you’re tracking metrics such as CTRs, ROIs, and demographic data from all the
Updated on 28th August, 2023. High-quality leads are critical to every successful business, but finding and converting them can be challenging. According to a HubSpot report, lead generation is the topmost priority for modern marketers. But, 60% of marketers report that their customer acquisition cost (CAC) has increased
Analytical data is the foundation of digital marketing success in today’s rapidly evolving landscape. It is what drives website optimization activities that can attract more web traffic and entice your target customers to buy from you. This is why Google Analytics (currently Google Analytics 4) is one of the most
Google’s Universal Analytics used to be the number 1 website analytics tool in world with a market share of 85.8% as of October 2022. However, the Universal Analytics platform faced its end on 1st July 2023, with all properties ceasing to process further. In light of this, switching to its
Marketing attribution is a game changer for businesses that acquire customers online. Knowing how effective each marketing touchpoint in a customer’s journey is can be a complete game changer! You can tweak and improve each channel and allocate more resources to the ones that outperform others. This helps you
