As your traffic starts to increase, lead qualification becomes a significant part of your sales process. Your time and resources are limited and your sales team can only talk to a limited amount of people in a day. There are multiple ways to qualify leads and one of the most Read more…
For B2B businesses, lead qualification is one of the most crucial steps to effectively utilize spend resources on the right leads and maximize sales productivity. A commonly used lead qualification technique is BANT. What is BANT? BANT is a technique used by businesses to qualify leads based on Budget, Read more…
Running PPC ads is one of the quickest ways to acquire B2B leads. This is especially the case for Search Engine ads. If you run a B2B insurance company, what can be better than someone searching for “corporate insurance”? Well, this would work wonders if you had unlimited money. But, Read more…
Lead qualification is an important step for B2B companies to turn generated raw leads into qualified prospects. According to a research conducted by SpearMarketing, more than 65% of surveyed companies use both demographic and behavioral lead scoring. However, there are still many businesses who don’t use any qualification system at Read more…
One of the biggest worries of marketing teams is the quality of leads generated from their campaigns. Nobody wants to waste time on bad leads. The worst thing that can happen after putting a lot of effort in your marketing campaigns will be your sales team telling you that Read more…
Customer acquisition starts with lead generation. In a B2B business model, it is critically important to generate qualified leads as sales cycles tend to be longer and deals are more valuable. Defining a qualified lead has raised conflicts between sales and marketing teams for years as what marketing department Read more…