Copper (previously known as Prosperworks CRM) is the only CRM that has been dedicatedly made for G-Suite and works within G-Suite. Copper is a Google Apps partner and has close integrations with other Google applications. Due to this unique set up, Copper CRM is the choice of teams who like Read more…
B2B Marketers run several types of campaigns across different customer engagement and advertising platforms. Each campaign brings several different dynamics to the table. The biggest challenge marketers have is scrutinizing data to optimize customer acquisition costs and connecting campaigns with revenue. The difference with B2C B2C sales cycles Read more…
Proper SEO has become a critical need for all marketers aiming for that sweet organic traffic. And, marketers need tools. Using the right SEO tools can make or break your SEO efforts. But here’s the thing… Picking up the right SEO tool can be really challenging as there Read more…
In the last few years, Pipedrive has emerged to be the CRM of choice for many SMBs and even Enterprises. Its simple to use interface and its pipeline model has attracted salespeople all over the world and made them shift from complex CRMs. While Pipedrive standalone is great for sales, Read more…
The B2B marketing world is a very competitive space. Marketers need to be at the top of their game to stay competitive in this industry. Also, for marketers, there is no end to the learning curve as all valuable information is available online and shared by other marketers and thought Read more…
User experience is a crucial agenda of all businesses. Whether its during the purchase phase or during the usage phase, the experience of the customer matters at all times and directly connects to customer retention. If your product usage interface is within your control (SAAS, for example), customer usage data Read more…
The traditional B2B marketing process has a very simple funnel system. Leads are acquired, they are then ‘marketing qualified’ and pushed to sales. Sales then does their vetting and ‘sales qualifies’ the leads before closing the deal. That’s it. But, SAAS companies have another item on their plate that Read more…
All businesses need to constantly generate sales leads to keep the ball rolling. As such, it can become a daunting task, especially for smaller businesses. Medium and larger sized businesses often have some successful sources but they are constantly looking for new ways to increase the volume. In this Read more…
Google Analytics is the go-to analytics tool for all companies that analyze website and campaign data. Over 30 million websites in the world use Google Analytics. It is used by both B2B and B2C companies. And, there is no reason not to. The data provided by Google is unmatched and Read more…
Can you qualify leads who are not even identified? Is it possible to show ads to only qualified leads on cheaper advertising platforms? Let’s start by doing the simple math. According to MarketingSherpa, the average visitor to signed up user conversion rate in the software industry is 7%. This means Read more…