One of the most common misconceptions when it comes to social media marketing for B2B is that channels like Facebook and Instagram are only meant for B2C. Only LinkedIn and Twitter are meant for B2B. But here’s the thing. In this day and age where customers are a lot Read more…
A high performing sales team or a winning marketing campaign at its core is a mix of a few essentials – the right strategy, the right data, and the right technology to boost efficiency. Consider email marketing for example – a successful campaign inevitably requires a well-thought-out strategy with Read more…
Leads are the lifeblood of any business operation. It doesn’t matter how good your service or product is; the chances are multiple other businesses are offering the same product/service. If you don’t have customers to pay for it, it is going to be hard for your business to survive in Read more…
Imagine if you were able to predict how your leads will react to your interactions with them in the future. You would know which offers to send and when. You will also know when it is best to back off from trying to sell, and when another interaction like sending Read more…
Broadly defined, getting to the point where you can start a conversation with your potential buyer is known as the lead generation process. Leads are mostly associated with sales but inbound lead generation is largely a part of marketing. Whether you are writing blogs to attract an audience or organizing Read more…
A chief revenue officer is someone who is responsible for the revenue generation of any business. Someone who can identify opportunities that can result in measurable sales and ultimately growth, in the future. Go a decade back, and you will find one or the other responsibility of a present-day Chief Read more…
With the emergence of digital marketing, B2B companies have started to reach to prospects more than ever before and generate more leads. This also means businesses will acquire a mix of leads with different qualities. Some will be really relevant and some won’t be as relevant or ‘qualified’. With Read more…
Hubspot is hands down one of the most revolutionary marketing service providers out there. A few years ago, the company set out on a journey to identify and get rid of the annoying, complicated and ineffective advertising techniques that have been in use in the traditional marketing scenario for Read more…
The most recent study by Hubspot suggests that almost 61% of marketers find generating traffic and generating leads to be two of the biggest challenges they face in business. And according to BrightTALK, 53% of them spend half their marketing budget on lead generation. Many business owners are Read more…
There is no point in getting traffic to your website if the visitors aren’t converting. Having a solid offering and robust business model may not always convert your visitors into prospective buyers. You need more than that. How many times has it happened that the users visit your website multiple Read more…