If you are eager to turn your website into a lead-generation machine, you have likely already faced one or more of these challenges: Anonymous visitors leaving without a trace, making it hard to know who’s truly interested in your products or services, Limited visibility into user journeys, which leaves
The B2B Marketing Playbook for Third-Party Data Is Now Irrelevant. For over a decade, marketers have been renting data as they operated in a landscape dominated by third-party cookies. Third-party cookies are being phased out. Due to regulatory shifts, a 2021 Merkle report states that 88% of marketers say collecting
Not too long ago, a customer’s value was recorded on a simple, digital ledger. Now, customer value is recorded and perceived through a complex, multidimensional framework and myriad, continuously unfolding, deep, and interconnected multidimensional signals whose elements layer upon one another. Gartner has estimated the cost of poorly managing the
The average website conversion rate across the world of digital marketing has remained the same for several years at 2.35%. However, the top-performing companies in the industry report conversion rates of 5.31% and more, effectively doubling their profit with the same amount of traffic. In the years to come, we
A few years ago, all you could do on LinkedIn was create a digital resume repository. Today, LinkedIn has become the definitive B2B growth engine where high-value deals are created and developed. It has over 1 billion users and ad revenue jumping by 10% year-over-year, making LinkedIn a fundamental requirement
In earlier days, just counting “Thank you” page views gave the impression of easy form submission tracking. But marketers know B2B lead submission goes well beyond such simple tracking. This is not to say that simple tracking is totally useless; only that B2B marketers may be missing 15-20% of untracked
As the sales leader of your organization, you are most likely to face one or more of these questions every quarter: Is our business effectively positioning its offerings to outperform the competition? Are we using the latest tools and data-backed strategies to capitalize on market opportunities and win
Early in digital marketing, a landing page was a simple digital handshake providing a headline, a form, and waiting. Now, the strategic ground has seismically shifted. Though the average landing page conversion rate is 2.35%, the top 10% of landing pages boast conversions of 11.45% and higher. This vast gap
Sales has always been a numbers game. You have probably heard it a gazillion times from sales trainers, account managers, revenue leaders, and their grandmothers. As summed up by George W. Dudley in his book, The Psychology of Sales Call Reluctance, “success in sales is determined by the number of
