Every customer acquisition process starts with lead generation. With businesses now acquiring leads online, the process revolves around attracting prospects and getting them to sign up as leads. Lead generation is an art form and there are many strategies and ideas to help you improve your lead generation process. We
Businesses and entrepreneurs alike, often see their quotas increase quarter after quarter. With such lofty goals, sales reps need to utilize all the tools at their disposal to close a deal. Social media, especially LinkedIn, can be the most effective channel for sales teams. Selling on any platform
Digital marketing utilizes online media to promote a business for it to be accessible through computers and mobile devices. The goal is to distribute the brand message through various areas of the Internet, including search engines, websites, social media, and more. Business owners turn to site builders to ensure visitors
It is not possible to fight a war and win a war without knowing what exactly is happening at various places and levels. Similarly, when you run your B2B business, you need to know what is happening and where and what is contributing to revenue. Regular and relevant reporting enables
Any marketing function needs to produce a justifiable level of output in terms of sales for every unit of resource the function consumes. While it is easy to find the overall ROI for the marketing function, that information isn’t detailed enough to help a marketer optimize the function for better
A customer’s journey from being exposed to your marketing efforts to finally making a purchase is not simple or straightforward by any means. Especially in B2B, where a long timeline and multiple people are involved. There are way too many steps, combinations of paths, and multiple decisions
Advertisements are the most direct way of marketing your brand, product, or services. Advertisement is what delivers your marketing content to your audience through various channels at a very large scale and in a relatively short time. Pricing for advertisements was a relatively easy affair in the earlier days.
Personalization is becoming a cornerstone today for many brands that want to see the real effects of marketing efforts. Here conversational marketing enters the scene with a focus on interaction with users. Conversational commerce is all about building a tight relationship with your audience by interacting with it from
If you are planning to send more emails this year and beyond, you’re not alone. More and more small businesses are taking email marketing seriously, which means you need to find better ways to differentiate yourself and build loyalty with your customers via email. Gone are the days
Nilangan from Salespanel
Greetings! We have just released our new eBook - Zero Communication Alignment 🎉
This book contains:
