Updated on May 30th, 2023. If you consider the big picture, revenue growth is the best indicator of business growth. Now consider the three functions of marketing, sales, and customer success. They have their own indicators of growth. And, while all of them contribute to revenue, they
A lot of things happen before a B2B business finalizes a purchase decision. They would usually have a long purchase cycle that lasts several weeks and comprises of engagement from several channels and decision markers. There is a buildup of events, interactions, and experiences that eventually culminate into a purchase.
PPC or pay-per-click advertising is a vital lead and demand generation strategy. Whether you have just introduced your brand to the market, or you’re an established business seeking to expand your presence, PPC can be a powerful tool. Over 8.5 billion searches are conducted on the Google search engine alone
Understanding users and their behaviors is the key to making more strategically guided decisions. While some analytics tools are free, B2B customers often weigh their options as they are willing to invest in a product that suits their needs and provides quality support. However, with dozens of analytics tools
When it comes to SaaS, there’s no bigger name than Salesforce in the industry. It has been at the pinnacle of the MarTech world for quite a long time. With all the features, capabilities, and conveniences on offer, it’s no surprise that they’ve remained on top for so long.
Videos are one of the most engaging types of content, one that’s steadily gaining popularity in recent years. According to a Wyzowl survey, 91% of marketers use video marketing and 96% consider it an important part of their marketing strategy. So, if you want to engage your target
In today’s world, lead generation has become one of the most critical aspects of any successful business strategy. Analyzing and understanding where your leads are coming from and how they are finding your business is crucial. This information can help you optimize your marketing strategies and focus on campaigns that
Updated on 28th April, 2023. There is a belief from the business world that far outdated the existence of the internet or even electronics: ‘The best way to sell is direct.’ This belief is a postulate of salesmanship, but website selling, social media, or other digital means are anything
Updated on 25th April, 2023 Forms have been an effective tool for businesses for a long time. They do one thing really well which is they collect information, usually about prospects and customers. Handling and storing these vital sets of information is very easy and convenient using forms. Forms
Updated on 24th April, 2023 Marketers run campaigns on different channels – social media, search engines, emails, etc. Tracking conversions from these channels is fairly simple. You install the tracking pixels provided by these channels on your website and the pixels track conversions when they happen and attribute to respective
Nilangan from Salespanel
Greetings! We have just released our new eBook - Zero Communication Alignment 🎉
This book contains:
