With the emergence of the internet, marketers have found their new king: content marketing. Content marketing is the most effective digital marketing strategy and most top tier B2B businesses have adopted it. Businesses create content like ebooks, blog posts in order to reach to a defined audience and bring traffic
A reverse DNS lookup for identifying visiting companies works by performing a lookup of the visitor’s IP to find the domain name of the company that the IP address is associated with. For example, if you look this IP up – 74.125.142.147 in a Reverse DNS tool, it will show
One of the biggest worries of salespeople is missing out on hot leads. The timing of your follow up makes a huge difference and can make or break a deal. The Lead Response Management study found that businesses who follow up within an hour are seven times more likely to
One of the biggest worries of marketing teams is the quality of leads generated from their campaigns. Nobody wants to waste time on bad leads. The worst thing that can happen after putting a lot of effort in your marketing campaigns will be your sales team telling you that
Not all leads are equal. Different leads have different motivations. Also, different leads visit from different locations and have different interests. Segmenting leads is important to deal with leads efficiently. Here are a few cases where segmentation is needed: 1. You sell multiple products and have different sales
For businesses, it is crucial to understand and empathize with leads and customers to sell efficiently and have great customer relationships. If there is one thing that is important for all businesses, it’s data. Marketing teams need data to analyze results of their campaigns and find out if leads align
Before we discuss what proactive marketing is and how you can master it, let’s first look at the traditional marketing stance. Businesses would run marketing campaigns and once they are complete, they would look at the reports and determine if the campaigns were successful or not. For example, let’s assume
Customer acquisition starts with lead generation. In a B2B business model, it is critically important to generate qualified leads as sales cycles tend to be longer and deals are more valuable. Defining a qualified lead has raised conflicts between sales and marketing teams for years as what marketing department
Google Analytics is the go-to tool for businesses to analyze website visitors. However, there are a few areas where Google Analytics does not quite cut it. Sales, marketing and design teams need something extra. While it is a convenient tool for web analysts and product managers to gather data and
When we created Salespanel, we had Pipedrive in mind. Our mission started 4 months ago when we observed small and medium scale businesses struggling with qualifying leads, lead injection scripts and filtering signals from marketing automations. We have interviewed dozens of Pipedrive users and studied their use cases which helped
