Updated on 6th December, 2023. Marketing is an ocean of possibilities, and you can pretty much try anything and everything. Numerous strategies, tools, and mediums have emerged for marketing, especially in the digital marketing era. To help get a closed view before working on any marketing plan, experts have
Updated on 22 Sept, 2023. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and moves on with their lives. To put it into perspective, most of your marketing budget
Updated on 21st Sep, 2023. A CRM is a customer relationship management software—an application that helps you manage and track relationships with your leads, customers, and partners. A sales management CRM would focus on helping you manage sales leads and move them from point A to point B in
Updated on 1st September, 2023 You may have several fantastic sales and marketing campaigns running across different digital platforms, but at the end of the day, your customers are created within your website. So, even if you’re tracking metrics such as CTRs, ROIs, and demographic data from all the
Updated on 24th April, 2023 Marketers run campaigns on different channels – social media, search engines, emails, etc. Tracking conversions from these channels is fairly simple. You install the tracking pixels provided by these channels on your website and the pixels track conversions when they happen and attribute to respective
Updated on 26th March, 2023. A customer’s journey online is not as simple as walking into a store and walking out with a product. This is especially true for B2B purchases that require a long and complex buying journey. There is a ‘path to purchase’ for every customer and
Updated on 16th Feb, 2023. Customer data is fragmented. The sheer amount of data a business collects while engaging customers digitally makes avoiding fragmentation unlikely. You have several marketing channels, touchpoints, platforms, and a need to push and pull data to/from multiple sources. The data is also acquired for
With Google Analytics coming under hot waters for regulatory issues, the demand for an alternative has surged exponentially. And, Piwik Pro is one of them. Piwik Pro is a privacy-focused alternative, created in 2013, that helps you track the website and product behavior of your users. Not to be
All businesses need to sell to make money. To sell, they need people or businesses to sell to i.e ‘leads’. Therefore, generating leads is critical for customer acquisition and making revenue. Lead generation is the process of attracting potential customers to your business and engaging them with the ultimate
If you are reading this article, chances are that you are running PPC on Google Ads or are planning to do so. When it comes to PPC, you are only as good as your data. John Wanamaker once famously said, “Half the money I spend on advertising is wasted;
