Google Analytics is the go-to analytics tool for all companies that analyze website and campaign data. Over 30 million websites in the world use Google Analytics. It is used by both B2B and B2C companies. And, there is no reason not to. The data provided by Google is unmatched and Read more…
Can you qualify leads who are not even identified? Is it possible to show ads to only qualified leads on cheaper advertising platforms? Let’s start by doing the simple math. According to MarketingSherpa, the average visitor to signed up user conversion rate in the software industry is 7%. This means Read more…
Data is the new currency Marketing has always been data driven but the transition to digital medium of customer interaction has completely changed how businesses use data and has opened up a vast wide world of opportunities. Data is the new currency and is now more in demand than ever. Read more…
With the rise of digital selling, a growing need for qualifying leads has come forward for B2B businesses. There are two primary reasons for this: With accessibility being at the peak, more people now interact with your business and not all of them are your potential customers. B2B prospects Read more…
How do we start talking about this in a time of public health crisis affecting several lives and businesses going under with people locked down in their homes and being anxious? An event like this happens once in a lifetime after all. The COVID-19 pandemic has changed how we work. Read more…
Slack has started to become a crucial tool for digital businesses for team communications. Sales teams have jumped to using it as it is a mobile-friendly application and salespeople love getting notifications in real-time. For the sales process, timing and data are key factors. Sales needs to know when leads Read more…
B2B visitors cost a good amount of money to acquire and still many of them will not end up signing up. So, you have no way to know who they are and what their motives are? What if it was possible to know which anonymous visitors on your website were Read more…
It is not hard to determine purchase intent in the world of digital sales. With proper tracking of behavioral patterns, you can find out which prospects are gesturing buying signals at any scale, whether you have 10 leads or 10,000 leads. In sales, timing is a crucial factor. Going in Read more…
As we face this tough challenge, I am writing this update on behalf of Salespanel’s team. A pandemic on a scale like this happens once in a lifetime and as such uncertainty and fear is echoing throughout the world. Every one of us, whether it’s us at Salespanel or our Read more…
How many times do sales and marketing have to constantly engage in back and forth conversations throughout the week? The time spent on doing back and forth and manually adding deals and researching leads could better be spent on closing high-intent leads. Marketing often pushes data to sales but barely Read more…