If you acquire leads and customers from your website, your website is now your biggest asset. Tracking website is now a crucial requirement of every data-driven company with an internet presence. Companies use website tracking to understand how visitors interact with various aspects of your website and use the data Read more…
If you have an iPhone, you might want to use an Airpod since it makes for a seamless experience. You might have liked another set of headphones better, but the convenience of being in a hassle-free ecosystem precedes your will for a better pair of headphones. And why would it Read more…
Account-Based Marketing and Inbound Marketing are considered polar opposite strategies. If you flip the inbound marketing funnel, you get ABM. Saying you do ABM on inbound marketing is like saying that you are a vegan who eats fried chicken. In this article, we would look over how your existing Read more…
Marketers of the digital age have started to utilize data to up their marketing game. But, are all of them proactive marketers? Can data be leveraged to make real-time decisions that significantly affect the marketing outcome? Proactive marketing is a system where marketers analyze data and take quick decisions Read more…
Copper (previously known as Prosperworks CRM) is the only CRM that has been dedicatedly made for G-Suite and works within G-Suite. Copper is a Google Apps partner and has close integrations with other Google applications. Due to this unique set up, Copper CRM is the choice of teams who like Read more…
The SAAS industry has rapidly moved to the freemium model. Even if there isn’t a Lite/Free Plan, there is always a free trial of some sort. We know that the freemium strategy usually means a pricing model that has a permanent free plan but for this article, we will consider Read more…
Leveraging data to understand and qualify leads has been a key functionality of Salespanel from the very beginning. So far, Salespanel has offered segmentation (for you to segment based on data and prioritize leads), lead scoring (for you to set up custom workflows to qualify leads) and lead temperature (to Read more…
B2B Marketers run several types of campaigns across different customer engagement and advertising platforms. Each campaign brings several different dynamics to the table. The biggest challenge marketers have is scrutinizing data to optimize customer acquisition costs and connecting campaigns with revenue. The difference with B2C B2C sales cycles Read more…
Proper SEO has become a critical need for all marketers aiming for that sweet organic traffic. And, marketers need tools. Using the right SEO tools can make or break your SEO efforts. But here’s the thing… Picking up the right SEO tool can be really challenging as there Read more…
In the last few years, Pipedrive has emerged to be the CRM of choice for many SMBs and even Enterprises. Its simple to use interface and its pipeline model has attracted salespeople all over the world and made them shift from complex CRMs. While Pipedrive standalone is great for sales, Read more…