[Marketing Handbook] Campaign Monitoring and B2B Advertising

This entry is part 1 of 1 in the series Handbook for Marketers

B2B Marketers run several types of campaigns across different customer engagement and advertising platforms. Each campaign brings several different dynamics to the table. The biggest challenge marketers have is scrutinizing data to optimize customer acquisition costs and connecting campaigns with revenue.     The difference with B2C B2C sales cycles Read more…

Lead Scoring and Qualification

Product Qualified Leads: Are they as important as MQLs and SQLs for SAAS businesses?

This entry is part 3 of 3 in the series Lead Scoring

  The traditional B2B marketing process has a very simple funnel system. Leads are acquired, they are then ‘marketing qualified’ and pushed to sales. Sales then does their vetting and ‘sales qualifies’ the leads before closing the deal. That’s it. But, SAAS companies have another item on their plate that Read more…