Updated on 28th February, 2023. With the emergence of digital marketing that has brought global reach even to the smallest of businesses, the need for qualifying leads has become more relevant than ever. This is primarily because easy access to lead generation can generate both qualified and unqualified leads.
Article Updated on 12th July, 2022. The digital landscape allows businesses to reach new audiences at a rapid pace. But, that comes at a price. Reaching more people means that you are now exposed to more unqualified leads, those that would never buy from you. And, if you
The B2B sales process involves multiple steps. Lead qualification is one of the crucial ones. Leads are prospects that a business hopes to turn into paying customers. It takes considerable effort on the part of marketing and sales teams to convert leads. Only a small fraction ends up as
If you have a database of leads, there’s a good chance you are sitting on a gold mine. A database that has been built up of genuine leads can be converted into a significant revenue stream if you play your cards right. This might sound difficult to do, however. After
You acquire leads from several different platforms. While some of these leads would be buying candidates, most of them are not going to buy. Depending on your type of customers and their LTV (lifetime value), you may also have a lot of leads to deal with. It is
Did you know that according to a Hubspot survey, generating quality traffic and leads is the biggest challenge for 61% of marketers? Creating a lead scoring matrix is the answer. The concept revolves around the idea that if you’re able to accurately identify the stages of a lead’s
With digital marketing bringing you an opportunity to connect to a broader range of prospects, the chances of getting leads who are just not going to buy have also increased heavily. This means that you would be attending to leads and spending resources on leads that are not going to
This blog post is a collective index of everything we have written about lead qualification (with an emphasis on lead scoring) throughout the years organized progressive as chapters. If you are trying to get started with lead qualification, scan the index and read the articles that you think can help
What is Lead Qualification? Lead qualification is the process of filtering out leads who are actually likely to purchase from you. This is done by marketing teams using lead data. If marketing qualification is done perfectly, sales will get leads that are already qualified for sales. But, if the marketing
The SAAS industry has rapidly moved to the freemium model. Even if there isn’t a Lite/Free Plan, there is always a free trial of some sort. We know that the freemium strategy usually means a pricing model that has a permanent free plan but for this article, we will consider
