Lead generation is the number one priority for businesses today. Every business organization uses several lead-generation tactics to enrich its sales funnel with leads. But unfortunately, most businesses stop at lead generation without determining whether the generated leads are qualified. As a result, less than 10% of leads turn
Updated on 21 Feb, 2023. Thousands of visitors come to your website every month, and only a handful of them become “leads” by signing up or providing their contact information. Everyone else leaves and moves on with their lives. To put it into perspective, most of your marketing budget
Updated on 16th Feb, 2023. Customer data is fragmented. The sheer amount of data a business collects while engaging customers digitally makes avoiding fragmentation unlikely. You have several marketing channels, touchpoints, platforms, and a need to push and pull data to/from multiple sources. The data is also acquired for
Updated on 15th Feb, 2023. A CRM at its core is a customer relationship management software, an application that helps you manage and track relationships with your leads, customers, and partners. A sales management CRM would focus on helping you manage sales leads and move them from point A
Updated on 13th Feb, 2023 by Nilangan Ray DEFINITION Revenue marketing refers to the holistic process of identifying specific channels in marketing that offer revenue growth and aligning sales and marketing efforts with revenue. In this form of marketing, a more comprehensive approach is followed where both the marketing
With Google Analytics coming under hot waters for regulatory issues, the demand for an alternative has surged exponentially. And, Piwik Pro is one of them. Piwik Pro is a privacy-focused alternative, created in 2013, that helps you track the website and product behavior of your users. Not to be
Keeping your current customers loyal is always going to be an important part of running and growing a successful business. But, you need to remain innovative to maintain your position and keep up with some of the technological advancements that many customers now expect. We take a look at some
From tracking energy costs in buildings to managing production lines, there are so many ways your business can benefit from the Internet of Things (IoT). But implementing it into your existing data-management strategy is where things can get complicated. Perhaps you don’t know where to start. You don’t have to
All businesses need to sell to make money. To sell, they need people or businesses to sell to i.e ‘leads’. Therefore, generating leads is critical for customer acquisition and making revenue. Lead generation is the process of attracting potential customers to your business and engaging them with the ultimate
Salesforce and Google Analytics are two popular business tools today. Around 85.8% of websites on the internet use Google Analytics and more than 15 million businesses use Salesforce. Many B2B businesses use both tools to optimize their digital customer experiences. Salesforce being one of the most popular CRM and
Nilangan from Salespanel
Greetings! We have just released our new eBook - Zero Communication Alignment 🎉
This book contains:
