Marketing

Here’s Your Demand Generation Framework For 2025

A demand generation framework forms the backbone of effective marketing strategies, serving as a crucial precursor to lead generation. This comprehensive approach focuses on creating awareness and interest in products or services, laying the groundwork for future conversions. While lead generation targets bottom-of-the-funnel activities, demand generation encompasses a broader spectrum

Customer journey map
Marketing

A Guide To Customer Journey In SaaS

Updated on June 21st, 2024   Customer loyalty stems from pleasant customer experiences. A loyal customer contributes to two crucial elements — long-term business and social proof.   However, every customer will experience doubts, roadblocks, and frustrations when considering a new brand. In particular, for B2B businesses, a customer’s journey