Updated on 6th December, 2023. Marketing is an ocean of possibilities, and you can pretty much try anything and everything. Numerous strategies, tools, and mediums have emerged for marketing, especially in the digital marketing era. To help get a closed view before working on any marketing plan, experts have
Updated on 6th December, 2023 Introduction During the early 90s, the first ‘e’ businesses took off, and digital business owners have never looked back. It has been thirty years since then, and the internet has developed exponentially. The key benefit of digital commerce is that you can reach a
Marketing today is all about getting the right message to the right person at the right time, and Account-Based Marketing (ABM) is a tried-and-tested methodology to drive the acquisition of high-value customers through account-tailored approaches. With ABM, instead of businesses using a traditional “spray and pray” approach to acquire customers,
Studies show that the average B2B sales cycle is between 1-6 months. Not to mention that your sales representatives must overcome a number of obstacles before your ideal client chooses to buy and swipes their card for the purchase. This is where the need for a highly personalized and targeted
Navigating the complex landscape of sales metrics, sales teams find themselves juggling various KPIs. Amid this sea of metrics, one of them indicates the overall health of your sales process and the trajectory towards predictable revenue – pipeline velocity. In business, time equates to money. If your pipeline moves
The initial phase of any sales pipeline involves lead acquisition. For businesses operating digitally, this occurs through contact forms or demo scheduling forms. The collected data is then fed into the CRM, where sales representatives take over. Lead acquisition forms on websites are typically powered by plugins. If you’re
What is the one metric that business owners truly understand when it comes to measuring the success of their digital marketing campaigns? It is website traffic. That’s right! Amongst the analytics elements that most marketers track reference points for performance, traffic tops that list. And naturally, what businesses tend
A customer’s journey across your funnel is complex and will have many touchpoints. If you are a B2B business, things get even more complicated as multiple decision makers and longer customer journeys are involved. This is where understanding the various stages of the customer journey and tracking them comes
Zoominfo is a powerful B2B prospecting tool with a huge customer contact database beneficial for SMBs and Enterprises. The company offers three products — SalesOS (for accelerating your sales cycle), MarketingOS (to help with market research and ROI enhancement), and TalentOS (for finding and hiring top-notch talent faster). While
In today’s dynamic digital marketing environment, knowing who’s visiting your website is a crucial element in Account-Based Marketing (ABM) and B2B lead generation. Online interactions are super important to determine whether the visitor to your site was simply browsing or had a buying intent. Identifying target accounts among these visitors
