Customer loyalty stems from pleasant customer experiences. A loyal customer contributes to two crucial elements — long-term business and social proof. However, every customer will experience doubts, roadblocks, and frustrations when considering a new brand. In particular, for B2B businesses, a customer’s journey is long and complex and involves
Updated on 26th March, 2023. A customer’s journey online is not as simple as walking into a store and walking out with a product. This is especially true for B2B purchases that require a long and complex buying journey. There is a ‘path to purchase’ for every customer and
You may have several fantastic sales and marketing campaigns running across different digital platforms, but at the end of the day, your customers are created within your website. So, even if you’re tracking metrics such as CTRs, ROIs, and demographic data from all the platforms you use to bring customers,
Growth strategies are important for any website but tracking the growth is equally important. After all, how will you know whether your strategies are working if you don’t track them? To track the growth and determine what needs to be modified, the first thing that you need to
Updated on 16th March, 2023. Introduction It is no secret that the B2B sales cycles are long. Marketing and sales teams must work together to navigate these long and complicated cycles successfully. But what if they’re not on the same page? Chaos ensues. Enter lead nurturing, the magic sauce
Tracking website behavior through analytics is one of the best ways to optimize customer conversion rates for your products or services. And Hotjar is one of the most popular software options that help you with it. Besides its user-friendliness, Hotjar offers flexibility and diversity in analyzing what site visitors like.
Updated on 14th March, 2023. High-quality leads are critical to every successful business, but finding and converting them can be challenging. According to a HubSpot report, lead generation is the topmost priority for modern marketers. But, 60% of marketers report that their customer acquisition cost (CAC) has increased
You work hard to build lasting relationships with suppliers, & SaaS providers, But the B2B buying process is often long and complex. Unlike the lightning world of B2C, the B2B sales cycle is slow, involving several decision-makers who you have to persuade. In fact, there can be as many as
If you are a professional translator or you own a brand that markets your products to a wide market across multiple regions, translating marketing content is important if you want your target audience to accept your brand and also meet your revenue target. Marketing content should resonate with the
Updated on 9th March, 2023 Introduction During the early 90, the first ‘e’ businesses took off and never looked back. It’s been thirty years since then, and the internet has developed exponentially. The key benefit of digital commerce is that you can reach a wide array of prospects across
Nilangan from Salespanel
Greetings! We have just released our new eBook - Zero Communication Alignment 🎉
This book contains:
