When two competitors identify the same target audience and access similar demographic and firmographic data, who wins? The company that has access to their target audience’s technographic data, of course. Technographics, umm, what does that mean? What are Technographics? Technographics are data-driven insights that help
Generating leads is the most important function for any business with an objective to grow over the long term. Marketers do say that lead generation is a difficult process to carry out, but that has changed drastically in the recent decade thanks to digital marketing that transcends across borders.
There is a belief from the business world that far outdated the existence of the internet or even electronics, i.e., ‘The best way to sell is direct.’ This belief is a postulate of salesmanship, but website selling, social media, or other digital means are anything but direct selling. That is
As the number of Internet users increases, companies try harder to stay on view. They launch more online ads, try to be present on all social media platforms, and strive to collect Big Data about markets and leads. As a result, work by hand is no longer enough. More and
What makes video marketing so popular at the moment? Perhaps it’s our fascination with social media or our brains finding a keen interest in visuals. Whatever it is, more brands and businesses are utilizing video within their marketing strategy because it can be extremely effective in driving sales and converting
Too many tasks characterize the daily life of an average marketer. From shuffling to respond to your clients’ emails and keeping up with the audience successfully on social media to ensuring you post consistently on several platforms and so much more. As interesting as being a marketer can
Guest Entry by Digital Gratified. While running a marketing campaign, it is crucial to decide where you are going to send your leads. You might be sending them to the homepage or subdomain on the homepage. But, if you do not have separate lead capture pages, you are missing
A CRM at its core is a customer relationship management software, an application that helps you manage and track relationships with your leads, customers, and partners. A sales management CRM would focus on helping you manage sales leads and move them from point A to point B in your funnel.
Marketing for any SaaS is essential to do so in this modern world. With so much competition online, it’s necessary to get the word of your business out there for everyone, not just in your own local geography but on a global scale. The beauty of SaaS is that it
Doing business, especially B2B, and in the online era is a tricky affair. Technology has enabled businesses to access global markets. While this has been beneficial in many ways, it has also brought along its own set of complications. Technology brought various regional markets together and transformed those into a