From tracking energy costs in buildings to managing production lines, there are so many ways your business can benefit from the Internet of Things (IoT). But implementing it into your existing data-management strategy is where things can get complicated. Perhaps you don’t know where to start. You don’t have to
Each email only gets a minor portion of the recipient’s attention upon making it to the inbox. Every essential element of an email, from the subject line to its format, has a significant impact on how users react to it. Today, consumers receive dozens of emails daily, making
Creating a close connection with clients is invaluable for all sorts of organizations. But, it is especially beneficial for software as a service (SaaS) companies, which often have difficulties winning back lost customers. Because of this, firms that offer on-demand, subscription-based services pay a lot of attention to this aspect
When the internet came into the picture almost 40 years ago, people only intended to use it for military and scientific purposes. However, throughout the years, the internet has grown and evolved. Now it does far more than any of us realized it could. With each passing day, this
Today’s consumers want to know they are getting the best deal possible. With so many products and services available at the click of a button, they need to know they are getting the best value for their money. That’s where comparison shopping engines come in. When used correctly,
When it comes to modern web design in the sphere of online retail or service industries, a majority of organizations still fail to allocate funding for thorough UI testing, resulting in a large number of broken customer interactions and thus, decreased rates of conversion. The fact of the matter
Did you know that only 2.35% of your website visitors convert? It’s not surprising that your website can be your greatest asset or weakness. As a business owner that aims to acquire leads and sales online, tracking website visitor is a crucial aspect of every data-driven marketing strategy. With
Gone are the days when marketing was a one-way street. All companies had to do back in the day was write great copy carefully, avoiding the slightest indications of a negative quality, put some amazing strategically taken pictures of their products and get it out to get customers. But
The most recent study by Hubspot suggests that almost 61% of marketers find generating traffic and generating leads to be two of the biggest challenges they face in business. And according to BrightTALK, 53% of them spend half their marketing budget on lead generation. Many business owners are
