What is Sales Outsourcing? Top 10 B2B Sales Outsourcing Companies in 2021

Published by Paras on

As a leader, you routinely observe changes in your strategy and how things work. Amidst these changes, how do you keep your sales team, a key contributor to revenue, on track? You need to switch lanes at the right time to channel their efforts and scale your company. Here’s where sales outsourcing plays a crucial role.


Sales outsourcing was earlier frowned upon because of the loss of accountability and fear of oversight., But an increasing number of businesses aren’t sure how to balance their thirst for growth and the lack of bandwidth to handle the volume of new leads that pour in while they are not yet ready to have a full-scale sales team in-house. So, certain sales tasks are regularly outsourced to different companies.


Even a sales software can now handle 4-5 tasks that were previously juggled between sales reps. This has helped sales teams focus more on closing and less on routine maintenance and mundane tasks.


In this article, we cover:

  • What is sales outsourcing
  • When should you consider sales outsourcing
  • Pros and cons of outsourcing sales
  • Sales outsourcing software and agencies to consider


What is Sales Outsourcing?

Sales outsourcing is the process of delegating a part of your sales process to a third party or agency.


Outsourcing sales could include market research, lead generation or even routine sales tasks like outbound calling or handling inbound calls. You can also outsource most of the sales process to an external agency.


Who Needs Sales Outsourcing?

Sales outsourcing is usually considered by businesses that lack adequate resources like manpower or time to expand their sales process. Let’s face it, salespeople would spend less time on sales without proper tools.


A typical salesperson spends most of his time updating excel sheets and status, traveling to meetings, filling out timesheets, and more. In fact, sales reps spend only 30% of their time selling.


Sales outsourcing helps salespeople focus more on selling. Outsourcing sales can help increase flexibility and allows sales teams to focus on higher-level tactical tasks or strategies.


5 Reasons to Consider Sales Outsourcing

Sales outsourcing is not for all businesses. Some scenarios which can prompt you to consider outsourcing sales include:


  1. Small team: You have a small sales team that is simply unable to handle the volume of leads generated
  2. New markets: You are a growing startup that is looking to scale across new geographies or markets, but lack good sales resources/talent.
  3. Budget constraints: You don’t have the budget to hire top sales talent
  4. Lack of resources: Lack of expertise in your sales team to handle certain sales functions
  5. Manual task overload: Your sales team is caught up with administrative tasks, that leave very less time for selling.


Pros and Cons of Outsourcing Sales



Sales Outsourcing: Automation as an Ally

On a day-to-day basis, your sales team focuses on repetitive tasks and documentation which gives them fewer work hours to focus on core sales activities. Sales automation makes sales teams more productive by automating grunt work like scheduling meetings, updating lead databases, and setting reminders. Sales automation software also helps salespeople make sense of data and get intelligent suggestions about leads that can help save time and close deals faster.



5 Tips to Keep in Mind Before You Outsource Sales

Before you set out to outsource a big chunk of your sales process, evaluate your requirements.


  1. Identify business reason: Can this be done in-house or automated, or does it need to be outsourced?
  2. Define the objective and metrics: What do you aim to achieve by outsourcing or automating this function – Is it to grow your user base, enter a new market, or improve the lifetime value of customers?
  3. List down your scope: List down the markets you want to cover, what you need to outsource exactly and how an outsourcing agency or a tool comes into play.
  4. Inform all teams: Ensure there is internal alignment between your sales and marketing teams before you proceed with selecting a sales outsourcing agency or software – decide KPIs, roles, and responsibilities of your existing sales and marketing teams, and make sure everyone is working towards a common goal
  5. Choose between automated or manual sales outsourcing: Once you have identified the scope of your sales outsourcing program, decide if you want to outsource sales to a manual agency or deploy a sales outsourcing software in your company that automates crucial sales functions, and helps generate leads.


Top 10 Sales Outsourcing Software and Companies

Below are some of the best software and companies you can consider for outsourcing sales.


1. Salespanel

Category: Software


Starting with our product first, Salespanel is a lead generation and sales intelligence software that helps you identify, track and qualify your leads. You can outsource or automate sales tasks like:


  • Tracking sales emails
  • Automatically gathering sales intelligence and data from the marketing team
  • Qualifying leads
  • Knowing purchase intent of leads in the pipeline


Salespanel offers an array of features that help your sales team become more productive, qualify more leads, and add close more deals. With Salespanel, you can perform different activities across different stages of the sales funnel:


  • Lead generation: Generate new leads and fill the sales pipeline with fresh new leads. Set up real-time alerts and create a workflow to send qualified leads to your CRM.
  • Lead tracking: Track your leads in real-time as they move through your funnel using behavioral data and marketing automation campaigns.
  • Lead data: Collect lead data without effort as Salespanel automatically tracks publicly available lead information such as past work experience of the lead, lead’s Twitter account, and company details.
  • Lead scoring: Most often, salespeople are not sure about which leads to focus their energy on. With Salespanel, you can score and prioritize your hottest leads and empower your sales team with prospects that are sales-ready.
  • Sales lead injections: Save your salespeople the gruntwork. Salespanel automatically fills your sales pipeline with qualified leads and their data.



2. Zapier

Category: Software


Zapier is a workflow automation software that helps salespeople automate sales tasks. With Zapier, salespeople can:


  • Build a Master Contact Database
  • Cultivate leads with webinars and drip campaigns
  • Send personalized emails
  • Create forms and collect submission information
  • Schedule meetings



3. Martal group

Category: Agency


According to a report by NNC services, outsourcing sales functions like lead-generation can bring up to 43% better results than an in-house team. Martal group specializes in generating B2B leads for tech companies.


They take on sales functions such as:

  • Lead generation
  • Personalized outreach
  • Account management
  • Customer onboarding



4. Cloudtask

Category: Agency


CloudTask is a B2B Lead Generation company that focuses on SaaS companies. It focuses on driving revenue growth through its large team of sales development professionals. CloudTask’s model includes managing and recruiting their own skilled team to do the following sales outsourcing tasks for you:

  • Engage with new prospects
  • Re-engage with cold leads
  • Help run upsell and renewal campaigns for existing customers



5. Cience

Category: Agency


Cience is an agency that specializes in outbound sales prospecting. Cience uses a combination of a skilled SDR team and proprietary software to increase sales efficiency for your business.


Areas where you can employ help from Cience include:

  • Outbound sales prospecting
  • Creating ideal customer profiles
  • Campaign strategy
  • Market research
  • Advertising



6. Drift

Category: Software


Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value.


Drift offers:

  • Visitor intelligence
  • Real-time personalization
  • Target account engagement
  • AI Chatbot
  • Analytics



7. Zoominfo

Category: Software


Zoominfo is a B2B sales intelligence tool with a comprehensive contact database that can help your sales and business development teams work with better lead data.


Zoominfo provides lead intelligence such as:

  • Direct dial phone numbers
  • Email addresses
  • Background information



8. Operatix

Category: Agency


Operatix is an agency founded in 2012 that specializes in accelerating growth and increasing revenue for B2B software companies across North America and Europe.


Operatix caters to the tech industry as well as a multitude of emerging software vendors and startups.


Some of the core B2B sales outsourcing tasks that Operatix handles includes:

  • Outbound sales development
  • Cold prospecting
  • Account-based selling
  • Lead qualification
  • Deal management



9. Callbox

Category: Agency


Callbox is a B2B lead generation and sales support services agency. It provides sales opportunities to clients in the US, Canada, Australia, Singapore. It caters to industries like IT and Software, Manufacturing, Management Consulting, Healthcare, Finance, and Advertising.


Callbox helps find the best quality leads and sales appointments with the greatest chance of becoming profitable customers.



10. Smith.ai

Category: Agency


Smith.ai helps your sales team capture and screen callers, book appointments, and log details instantly in your CRM and on your calendar. Smith.ai uses a combination of AI and a sales team for handling activities like:

  • 24/7 Phone Answering
  • Free Spam Blocking
  • Outbound Call-Backs
  • Sales Development
  • 24/7 website chat



Final Take: To Outsource or Not To Outsource, That is the Question

There could be many reasons for you to pass over the baton to a sales outsourcing agency or sales software to take on parts of your sales functions.


It definitely comes with certain benefits over traditional in-house sales models:

  • Time-saving processes
  • Repeatable success in the sales functions they offer
  • Advanced reporting and analysis
  • Better ROI


So do consider all these factors before taking a crucial decision to outsource sales. Tools are always something that you will need but you need to spend more time before going with an agency.


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Categories: Sales

Nilangan Ray, Marketing Head Nilangan from Salespanel

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