Salespanel's visitor data collection and computation platform has been designed with B2B data-driven marketing in focus. It works with your CRM, newsletters, retargeting pixels, and customer support tools out-of-the-box.
The key use case behind GA4 is to help you track entire customer journeys. But, Google's offerings are analytical in nature and provide you with holistic data. Salespanel helps you track customer journeys for individual leads and accounts, something that B2B businesses need as each deal carries a large revenue potential.
Google believes that simple cookie-based tracking has become obsolete. With GA4, it has decided to shift to cross-platform tracking. Get cross-platform tracking that combines website, warehouse, and application data into a single aggregated view for each customer with Salespanel.
Salespanel helps you score your leads, show dynamic website content, retarget qualified leads, and much more using website events, applications, and warehouse data. Website events like webinar views, button clicks, content views, etc. can be used to qualify and prioritize visitors. Salespanel not only helps you with B2B analytics but also helps you run proactive marketing campaigns.
Salespanel helps you generate simple B2B reports to dissect your performance and connect campaigns with conversions. Learn which campaigns are leading to MQLs, SQLs, and customers. Our analytical engine has been tailor-made to provide actionable data for B2B marketing.
Salespanel tracks buyer intent and custom website events to trigger real-time content and automation while qualified visitors are active on your website. Shorten the lead generation process and serve personalized content to convert your target accounts faster. Salespanel also facilitates marketing automation based on web events. Notifications can be generated for reps and leads can be added to a drip campaign or a marketing campaign when they reach the desired product milestone.
Salespanel is a pluggable software and it fits very easily into your existing collaboration ecosystem. While Google Analytics is moving towards data analysis-focused use cases with GA4, Salespanel is still a B2B sales and marketing-focused software and plays well with products like CRMs, live chat tools, webforms, etc. It also connects with Zapier to automate workflows with over 1000+ applications.
Universal Analytics is being sunset and Google Analytics is being banned in several European countries like Italy and France. Google Analytics 4 seems to be the replacement but GDPR compliance is still a problem. (Learn Why!). Salespanel is a privacy-focused alternative that does not use your data for other purposes and is not affected by complications in EU-US relations.
Salespanel is data regulation friendly and we are ready for the cookie-less future. We do not use any third-party cookies and we don't do any cross-site tracking. Our only focus is to provide businesses full control of their first-party data and use it to drive revenue.