Looking for a Google Analytics 4 equivalent for B2B?

Salespanel's visitor intelligence-focused analytics engine computes the impact of attributes (custom dimensions) and activities (custom events) on customer journeys in real-time. Unlike GA4, Salespanel has active analytics and provides instant feedback on purchase intent through Javascript-based intent API.

Salespanel's visitor data collection and computation platform has been designed with B2B data-driven marketing in focus. It works with your CRM, newsletters, retargeting pixels, and customer support tools out-of-the-box.

Universal Analytics is being sunset and Google Analytics is being banned in several European countries like Italy and France. Google Analytics 4 seems to be the replacement but GDPR compliance is still a problem. (Learn Why!). Salespanel is a privacy-focused alternative that does not use your data for other purposes and is not affected by complications in EU-US relations.

Salespanel is data regulation friendly and we are ready for the cookie-less future. We do not use any third-party cookies and we don't do any cross-site tracking. Our only focus is to provide businesses full control of their first-party data and use it to drive revenue.