Google Analytics vs Adobe Analytics: Which Analytics Tool Is Better?
For any business selling its products online, a website is an integral part of its customer experience. A great website not only provides product information to help customers make the right choice, but it also drives users to buy your products. So, any business owner needs to gain insights into how their customers are interacting…
What is a Marketing Analytics Dashboard? Top 5 Software for 2023
In this age of data-driven decision-making, businesses are consistently trying to stay ahead of the competition. The increasing complexity and diversity of market data makes it imperative for businesses to use marketing analytics dashboards. This information age has also brought marketers a ton of challenges due to the increasing complexity and diversity of market data.…
10 alternatives à Google Analytics après l’interdiction en France
Dans le paysage numérique en constante évolution, les entreprises doivent non seulement créer un site web, mais également suivre les performances de leur site pour maximiser leur visibilité et leur succès. Google Analytics a été l’outil de choix pour de nombreuses entreprises pour surveiller les données de leur site web. Cependant, avec la récente suppression…
How Often Does Google Analytics Update Its Data?
To make informed decisions as a business owner or marketer, you must monitor the activity on your website. The good news is that Google Analytics is a fantastic web analytics tool that provides detailed insights. When does Google Analytics update its data, though? Are you tired of waiting for Google Analytics to update its data…
O que é Lead Scoring? Melhores ferramentas para B2B
Na era digital de hoje, as empresas têm mais oportunidades do que nunca de se conectar com potenciais clientes. No entanto, com uma maior exposição vem o risco de atrair leads não qualificados – aqueles que têm poucas chances de converter e acabam desperdiçando recursos valiosos. Isso é especialmente verdadeiro no contexto B2B, onde preços…
What is Marketing Analytics? Top 5 Tools for B2B
The success of a business is heavily dependent on marketing. However, the rise of digital marketing has resulted in an abundance of data that can be difficult to manage. This is where marketing analytics comes in; it allows businesses to measure and analyze their marketing performance, allowing them to identify areas for improvement and make…