11 Mid-Funnel Marketing Tactics To Improve Conversion Rates
What do marketers talk about? How they acquire leads/visitors and how they convert them, i.e., TOFU and BOFU. What they don’t usually talk much about is how TOFU leads are converted into BOFU leads. The focus is usually on the top and the bottom of the funnel, with the middle often seen as an afterthought.…
Guide to End-to-End Marketing and Implementation
Do you know which departments CEOs hate the most? It’s marketing! Several surveys have pointed to the fact that CEOs have a love-hate relationship with marketing and marketing leaders like CMOs are executives CEOs are always at odds with. Why? The answer is simple. Marketing is a cost-center and marketing teams have a hard time…
Venkel Ltd., an Equipment Manufacturer from Texas, Uses Salespanel to Streamline Customer Tracking
Venkel Ltd., a leading B2B enterprise in the manufacturing sector, specializes in the production of essential printed circuit board components such as Capacitors, Resistors, and Inductors. With its headquarters located in Texas, USA, Venkel boasts over 35 years of industry experience. Despite its traditional offline business model, Venkel has adapted to the evolving market by…
Dubai’s Top Social Media Agency, Social Station, Uses Salespanel for Lead Generation and Behavioral Tracking
Social Station is a leading Digital Marketing Agency in Dubai. The company uses a combination of both humans and AI to help B2B clients with branding, web development, social media, and other digital marketing services. With a prestigious clientele comprising major Middle-Eastern organizations such as the Government of Dubai, Source Forge Global, and the University…
Lead Forensics vs Google Analytics: This Makes No Sense!
First of all, why are we here? Google Analytics and Lead Forensics are nothing alike! However, because Lead Forensics has positioned itself as a Google Analytics alternative, we need to create this piece to draw a comparison. While both Lead Forensics and Google Analytics operate under the broad umbrella of website tracking technologies, they cater…
Guide to SaaS Content Marketing in 2024
Content is a king in the world of customer acquisition for SaaS businesses, emerging as a crucial strategy in the digital marketing landscape. Insights from Gitnux reveal that an overwhelming 57% of SaaS companies earmark content creation as a pivotal element of their marketing endeavors. This statistic not only highlights the growing reliance on content…
What is View-Through Attribution (VTA)? How Does It Differ From CTA?
Understanding the journey a consumer takes before making a purchase is becoming increasingly intricate. The traditional metrics of clicks and end conversions, while still important, no longer paint the full picture of a campaign’s effectiveness. This is where view-through attribution steps in, offering a deeper insight into the impact of marketing efforts that go beyond…
Guide To AI Data Analytics in 2024
Data analytics stands at the forefront of business strategy and operational efficiency, acting as the linchpin for decision-making processes in the modern corporate environment. In the digital-dominated era, the sheer volume of data available to businesses can be overwhelming, encompassing diverse metrics such as consumer behavior, market trends, and operational performance. The complexity of integrating…
What is First-Party Data? Your Guide For 2024
Data plays a pivotal role in today’s world, shaping businesses’ sales and marketing strategies. With a plethora of information available at our fingertips, it becomes imperative for companies to wisely choose the type of data they rely on for making informed decisions. Among the various categories of data, first-party and third-party data stand out as…
Quality Over Quantity: How to Secure Premium Email Leads
Ever wonder what makes some email lists sparkle with engagement while others seem to just drift along? It’s not about having a boatload of addresses; it’s the magic of connecting deeply with each person on that list. Think of it as discovering hidden treasures—leads that shine because they genuinely resonate with what you’re sharing. So,…