An Ultimate Guide to B2B Influencer Marketing in 2024
Getting leads for a B2B business can feel much like trying to steer a ship in rough seas while blindfolded. This is where B2B influencer marketing as a powerful strategy comes in. Teaming up with the right bloggers is a surefire way to make your brand almost invincible. You gain the reach and reputation needed…
Electric Vehicle Developer, E-Tron, Uses Salespanel to Generate and Track Leads From Their Digital Campaigns
Founded in 1993, E-Tron is a prominent distributor and developer of professional electric vehicles. Operating out of Sweden, the company has established itself as a nationwide service partner for major government transport and logistic organizations like POSTNORD. Despite having its roots in service and repairs, E-Tron has grown as a leader of R&D in this…
Marketing Agency, Mawazo, Uses Salespanel to Generate Qualified Leads for Clients
Mawazo is a web development and digital marketing agency based in Ontario, Canada. Founded by Thomas Hess and Liza Rodrigues, the agency helps mid-sized B2B businesses get discovered by their target audiences and convert them into customers. With both co-founders having over 30 years of experience in the industry, Mawazo’s clientele includes brands like Vodafone…
SDR Outsourcing Agency, Cold Cowboys, Uses Salespanel for Visitor Deanonymization and Tracking
Cold Cowboys LLC is an SDR outsourcing business based in the United States. The company uses cutting-edge sales technology and automation tools to streamline the process of lead generation and outreach for its clients. Michael Richter, the owner of Cold Cowboys, chose Salespanel to generate more leads using IP deanonymization and set up customer journey…
Probabilistic Attribution In The Cookie-Less World!
Marketing attribution is simple in theory. You have a fixed set of events that happen throughout the customer journey, and you attribute these events to understand how they contribute to the conversion (also called deterministic attribution). However, the landscape of marketing attribution is evolving rapidly, thanks to the vast amount of data available and the…
PPC Software: 10 Tools To Increase Your ROI in 2024!
PPC might seem straightforward: you invest in ads, and in return, you attract visitors to your website. On top of that, you only pay when someone actually clicks on your ad. Seems like a no-brainer! But here’s the twist: without the right strategy, your advertising budget could quickly dwindle, yielding clicks that don’t translate into…
Marketing Agency, Enablly, Uses Salespanel to Track and Manage Data for Clients
Enablly is a dynamic marketing and web development agency based in Malaysia, known for its impressive clientele that includes global brands such as Hershey’s, Jaguar, and Honda. The agency specializes in SEO, PPC, social media marketing, and web design services. Given the scale and diversity of its client base, Enablly required a robust tool to…
11 Mid-Funnel Marketing Tactics To Improve Conversion Rates
What do marketers talk about? How they acquire leads/visitors and how they convert them, i.e., TOFU and BOFU. What they don’t usually talk much about is how TOFU leads are converted into BOFU leads. The focus is usually on the top and the bottom of the funnel, with the middle often seen as an afterthought.…
Guide to End-to-End Marketing and Implementation
Do you know which departments CEOs hate the most? It’s marketing! Several surveys have pointed to the fact that CEOs have a love-hate relationship with marketing and marketing leaders like CMOs are executives CEOs are always at odds with. Why? The answer is simple. Marketing is a cost-center and marketing teams have a hard time…
Medical Company, ImPact Applications, Uses Salespanel to Qualify Leads
ImPact Applications builds FDA-approved applications that help healthcare companies provide best-in-class concussion care to patients worldwide. Founded in 2002 and acquired by Riverside Insights, the company has enhanced concussion care practices globally. Their offerings include concussion management tools, training programs, and educational resources, all designed to leverage technology for greater accessibility in concussion care. To…