Author: Salespanel
11 Mid-Funnel Marketing Tactics To Improve Conversion Rates
What do marketers talk about? How they acquire leads/visitors and how they convert them, i.e., TOFU and BOFU. What they don’t usually talk much about is how TOFU leads are converted into BOFU leads. The focus is usually on the top and the bottom of the funnel, with the middle often seen as an afterthought.…
Guide to End-to-End Marketing and Implementation
Do you know which departments CEOs hate the most? It’s marketing! Several surveys have pointed to the fact that CEOs have a love-hate relationship with marketing and marketing leaders like CMOs are executives CEOs are always at odds with. Why? The answer is simple. Marketing is a cost-center and marketing teams have a hard time…
Venkel Ltd., an Equipment Manufacturer from Texas, Uses Salespanel to Streamline Customer Tracking
Venkel Ltd., a leading B2B enterprise in the manufacturing sector, specializes in the production of essential printed circuit board components such as Capacitors, Resistors, and Inductors. With its headquarters located in Texas, USA, Venkel boasts over 35 years of industry experience. Despite its traditional offline business model, Venkel has adapted to the evolving market by…
Dubai’s Top Social Media Agency, Social Station, Uses Salespanel for Lead Generation and Behavioral Tracking
Social Station is a leading Digital Marketing Agency in Dubai. The company uses a combination of both humans and AI to help B2B clients with branding, web development, social media, and other digital marketing services. With a prestigious clientele comprising major Middle-Eastern organizations such as the Government of Dubai, Source Forge Global, and the University…
Lead Forensics vs Google Analytics: This Makes No Sense!
First of all, why are we here? Google Analytics and Lead Forensics are nothing alike! However, because Lead Forensics has positioned itself as a Google Analytics alternative, we need to create this piece to draw a comparison. While both Lead Forensics and Google Analytics operate under the broad umbrella of website tracking technologies, they cater…
What is First-Party Data? Your Guide For 2024
Data plays a pivotal role in today’s world, shaping businesses’ sales and marketing strategies. With a plethora of information available at our fingertips, it becomes imperative for companies to wisely choose the type of data they rely on for making informed decisions. Among the various categories of data, first-party and third-party data stand out as…
Quality Over Quantity: How to Secure Premium Email Leads
Ever wonder what makes some email lists sparkle with engagement while others seem to just drift along? It’s not about having a boatload of addresses; it’s the magic of connecting deeply with each person on that list. Think of it as discovering hidden treasures—leads that shine because they genuinely resonate with what you’re sharing. So,…
5 Tips for Securing Your E-commerce Business
An e-commerce business in 2024 cannot run without customer data. However, this also means that you’re taking responsibility for keeping customer data secure. Even without collecting data, you’re working with your customers’ financial information, potentially valuable orders, and a service whose discontinuation would cause a huge problem. This is why security is detrimental to the…
Freshchat: Pricing, Review, and Alternatives
In today’s fast-paced digital world, effective communication between businesses and customers is paramount. Freshchat emerges as a contemporary solution designed to bridge this gap, offering an intuitive messaging platform that promises to elevate customer experiences. Developed by Freshworks, it is tailored for businesses seeking to enhance their customer service and engagement strategies across various channels.…
Mobile-First Design: Its Relevance, Core Principles, and an Implementation Strategy
Mobile-first design is indispensable nowadays. The key reason for that is constant smartphone usage growth. With millions of users browsing the Internet primarily through their phones or tablets, software professionals must craft websites and applications with mobile screen capacities and limitations in mind. Foremost, this is beneficial for smartphone users, but business owners can also…