Real-time Data Custom Integrations Developer Tools

Webhooks

Salespanel webhooks provide you an amazing opportunity to receive your customer journey tracking data at your destination in real-time as it happens and build solutions on top of Salespanel. We believe in sharing raw data without any filters so that you can customize your solution exactly how you need it.

With Salespanel webhooks, you can write your custom integrations, build your own scoring logic, feed this data into your CRM for analytics and attribution purposes, or create entirely new applications. The sky is the limit when you have access to real-time customer journey data.

Real-time Data Stream Get customer journey data delivered instantly as events happen on your website
Raw, Unfiltered Data Receive complete customer data without any processing or filtering applied
Custom Solutions Build your own integrations, scoring algorithms, and business logic
Segment Integration Trigger webhooks based on your custom segments and qualification criteria

What You Can Build with Webhooks

01

Custom Integrations:

Connect Salespanel to any application or service that accepts HTTP requests

02

Advanced Scoring:

Build sophisticated lead scoring algorithms using real-time behavioral data

03

CRM Analytics:

Feed enriched customer data into your CRM for advanced attribution and reporting

04

Real-time Dashboards:

Create custom analytics dashboards with live customer journey data

05

Automated Workflows:

Trigger complex business processes based on customer behavior

Available Webhook Events

Person Events

person.identified

When a visitor is identified with contact details

person.page_visit

When an identified person visits specific pages

person.segment_qualified

When a person qualifies for your custom segments

Company Events

company.identified

When a visiting company is identified

company.page_visit

When a company visits specific pages on your website

company.segment_qualified

When a company qualifies for your target segments

Advanced Features

URL Filtering

Filter page visit events by specific URLs or URL patterns for targeted tracking.

Segment-based Triggers

Connect webhooks to specific segments to receive events only for qualified visitors.

Reliable Delivery

Automatic retry mechanism ensures webhook delivery with up to 5 retry attempts.

Multiple Endpoints

Set up multiple webhook endpoints for different events and use cases.

Use Cases

Data Warehousing

Stream customer journey data to your data warehouse for advanced analytics and reporting

Custom Scoring

Build proprietary lead scoring models using real-time behavioral and firmographic data

Smart Notifications

Create intelligent alert systems that notify sales teams based on complex behavioral patterns

CRM Synchronization

Keep your CRM updated with enriched customer data and behavioral insights in real-time

Getting Started

Setting up webhooks is straightforward and can be done in minutes:

Start receiving real-time customer journey data immediately and build the solutions you need.

Go to your Salespanel dashboard and navigate to Plugins & Integrations → Webhooks

Create a new webhook and specify your endpoint URL

Select the events you want to receive (person or company events)

Configure URL filters or segment targeting if needed

Test your webhook endpoint and activate the integration

Developer Resources

Access comprehensive documentation to get the most out of Salespanel webhooks:

Webhooks API 2.0 Documentation

Complete guide with payload examples and implementation details

Key Benefits

  • Real-time data delivery
  • Raw, unfiltered data
  • Custom integrations
  • Segment-based triggers
  • Multiple event types
  • Reliable delivery

Perfect For

Developers & Engineers
Data Scientists
Revenue Operations
Data Teams

Missing Functionality?

If you need a feature that doesn't exist in Salespanel, use webhooks to build it yourself. Sky is the limit with real-time customer data!

Ready to build custom solutions with real-time customer data?

Build custom solutions free for 14 days.

Sign up, set up webhooks, and start receiving real-time customer journey data at your endpoints.