Author: Kalpna Rokade
Lead Forensics Contracts, Pricing, and Alternatives: What B2B Teams Need to Know
You know the feeling. You think you’re signing up for a smart B2B marketing tool, but somehow, you’ve just committed to an iron-clad, non-cancellable contract that renews before you can even say “hidden fees.” Suddenly, you’re in a billing cycle you never agreed to, negotiating your way out like you’re trying to cancel a bad…
Customer Churn Prediction: Identify and Optimize!
Predicting customer churn for businesses is akin to forecasting bear markets for investors. While the exact timing is uncertain, churn is inevitable. The dread of churn is universal, but it’s crucial to acknowledge that a certain percentage of customers will inevitably part ways. Unlike the unpredictable nature of bear markets, customer churn can be anticipated…