Author: Paras Kuhad
How to Qualify Sales Leads for a High-Efficiency Sales Pipeline
In the past, sales were a brute-force numbers game. The prevailing wisdom was to cram as many leads as possible into the top of the funnel, hoping that enough would trickle down as closed deals. That model has become obsolete. The future of sales belongs not to the teams with the most leads, but to…
How to Track Website Visitors and Use Data for Growth
Understanding how visitors interact with your website goes beyond simply counting visitors or tracking how visitors navigate through your site. It involves unpacking buyer behavior and intent. From the first page load to the last form submission, each web visitor interaction provides valuable insights. These insights explain who your visitors are, what prompted them to…
Privacy Impact Assessment Template & Guide: A Strategic Blueprint
Data is now the primary asset for most organizations, and the way we manage privacy has fundamentally changed. What used to be something the compliance department handled last week is now public news, often furious, and central to how the public evaluates the trustworthiness of any corporation. The financial implications are staggering: breaches in 2025…
10 Demand Generation Strategies That Will Dominate in 2026
The B2B marketing world is undergoing a makeover, and so is the strategy for acquiring customers. The lead-focused funnels of the past, centered on high volume and speed, are becoming obsolete. Research shows that more than 90% of MQLs never turn into customers, which indicates a gap between marketing activities and revenue generated. 2026 and…
The Impact of AI on B2B Marketing (Part 2)
How AI is Transforming ABM, Content Strategy, CRO, PLG, Customer Retention, and More… Ever imagined Skynet coming alive during your lifetime? Well, neither did we. And while self-aware killer robots are not hunting us down just yet, AI technologies are increasingly becoming faster and more effective at automating tasks that earlier required human intervention. Most…
What Is Behavioral Targeting? A Guide to 2025 and Beyond
Way back, online ads were like loudspeakers in a stadium—everyone heard the same message, and no one cared. That’s ancient history. Today, behavioral targeting takes the center stage, swapping one-size-fits-all ads for personalized conversations. It’s the tech behind the fact that 71% of buyers not only like but insist on customized messages from companies. This…
Server Side Tracking (and server side tagging): What Marketers Need to Know in 2025
By now, you’ve probably heard the term server-side tracking tossed around in martech discussions, sometimes in the same breath as “server-side tagging”, often incorrectly. But as privacy laws tighten, browsers get smarter (and stingier with data), and ad blockers become the default, this approach to tracking is quietly becoming more than a fringe solution. It’s…
Consent Management in 2025: The Complete Guide for Privacy-First Businesses
What Exactly Is Consent Management? As we engage with the digital world, our interactions often leave a trail, browsing products, clicking ads, or even scrolling on a blog. Behavior information is tracked through cookies, pixels, or embedded scripts. These technologies help to power analytics as well as advertising, and raise privacy and control issues. This…
AI For Sales Prospecting
Sales prospecting is, quite simply, the engine that powers modern sales organizations. It’s the process of identifying potential buyers — individuals or companies — who might be a good fit for your product or service. Before any pitch is delivered, before any deal is closed, sales teams need someone to sell to. Prospecting is where…
The Impact of AI on B2B Marketing
Picture a B2B marketer from the last decade, with black coffee in one hand and a sense of dread about putting a manual lead list together, an hours-long exercise of trying to parse through LinkedIn, licking every possibility of firmographic data that you had to guess on. However, this dystopia is no longer relevant today.…