Author: Sushma

What is Dynamic Content: From Static Pages to Personalized Engagements

Websites in the very early stages of the internet were like static brochures, showcasing the same content to every user without any variation. We no longer live in that world. The modern digital landscape mandates an ever-rising expectation of personalization, making every user feel special. This isn’t a temporary shift: it is a vital change…

Identity Resolution

Identity resolution is a powerful marketing technique that helps businesses gain a deeper understanding of their customers by integrating data from various sources. This process is essential for crafting a holistic view of each customer, which is fundamental for targeted marketing and providing personalized services. Understanding who their customers are enables businesses to enhance interactions…