CANDDi was acquired by Leadinfo in 2025. Salespanel is the independent alternative — first-party visitor identification, complete journey tracking, lead scoring, and an open data layer you actually own. From $99 a month, billed annually.
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Founded in Manchester in 2011, CANDDi spent a decade building a genuine following in UK lead tracking. In June 2025 it was acquired by Leadinfo — and consolidation always reaches the roadmap eventually.
CANDDi's ownership changed in 2025. The visual below shows the shift from a focused, independent roadmap to one managed alongside another visitor-identification product.
CANDDi begins as an independent visitor-identification company with its own product direction.
Ownership moves to a company operating in the same visitor-intelligence category.
Roadmap, positioning and investment decisions now sit within a shared portfolio.
Compared on outcomes rather than feature checkboxes. Where CANDDi doesn't publish a detail, we say so instead of guessing.
CANDDi Pro's first-year annual offer starts at $49/month, while Salespanel Account Reveal starts at $99/month billed annually. Account Reveal includes 60%+ visitor identification, 2,000 visitors per month, buyer-intent data, account lists and lead scoring.
Knowing a company visited is useful. Salespanel goes further by connecting the account, the journey, the known or interacting contacts who engage, and the systems that need the data next.
Identify 60%+ of visitor traffic and see the organisations reading your site before anyone fills in a form.
identificationConnect activity to known or interacting contacts when they engage through forms, email clicks, chat, meetings or other tracked identity events.
contact contextExports, REST API, webhooks, warehouse export and MCP beta make visitor intelligence usable inside CRM, BI, AI tools and your own systems.
exports + APINeed a non-standard handoff? Salespanel can help with fast customizations, concierge ETLs, custom API endpoints and workflow automation.
custom workflowsIdentified accounts, scores and segments sync into the CRM and channels you already run — no engineering project required.
The honest case for staying is not that CANDDi has magic Salespanel cannot touch. It is mostly about timing, comfort, and whether you want to follow the Leadinfo path.
If the current workflow is embedded, the team trusts it, and there is no pressure to open the data layer for CRM, API, ETL, warehouse or AI workflows, staying put may be the sensible call. If the CANDDi acquisition has you evaluating Leadinfo as the next step, compare that path directly before deciding.
Salespanel keeps the familiar jobs — visitor identification, alerts, filters, scoring and CRM handoff — then adds exports, API access, MCP beta and custom workflow support when the data needs to travel further.
Run both tools in parallel during the 14-day trial, compare account identification and handoff quality on your own traffic, then decide with evidence rather than a sales deck.
For teams bringing history or non-standard workflows across, Salespanel can help with secure data migration, concierge ETLs, custom API endpoints, CRM field mapping, warehouse exports and automation rules. The goal is not just to replace a script; it is to make visitor intelligence operational in the systems your team already trusts.
Salespanel starts at $99/month billed annually, with plans tailored to customer data, account reveal and managed automation.
When visitor intelligence needs to move into CRM, warehouses, APIs, AI tools, custom GTM workflows or concierge ETLs, Salespanel gives you an open data layer instead of waiting on a rigid roadmap.
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Read storyCANDDi is now part of Leadinfo after the June 2025 acquisition. The practical question is not whether CANDDi disappears tomorrow; it is whether you want your visitor-identification roadmap tied to that combined product direction or whether you want an independent platform built around first-party GTM data, exports, APIs and AI-ready workflows.
Salespanel identifies accounts visiting your site and connects journeys to known or interacting contacts when they engage through forms, email/newsletter clicks, chat, meetings, or other tracked identity events. That gives teams both account-level visibility and person-level journey context while keeping anonymous traffic and identified engagement clearly separated.
That is a sensible path to evaluate if you want to stay inside the same product family. Salespanel is the stronger fit when you want an independent first-party GTM data layer with visitor identification, known-contact journeys, scoring, exports, REST API, webhooks, MCP beta and AI-ready activation. You can compare the two directly on our Salespanel vs Leadinfo page.
Installing one tracking script, then connecting your CRM and alerts. Most teams are collecting useful data the same day. Because the Salespanel trial runs for 14 days, you can run both tools in parallel on your real traffic before cancelling anything.
CANDDi Pro is offered at $49/month billed annually for the first year, or $99/month billed monthly, with a 7-day free trial. Business starts at $199/month billed annually, while Custom Data Access is individually priced. Salespanel Account Reveal starts at $99/month billed annually, includes 2,000 visitors, supports 60%+ visitor identification, and adds exports, REST API, webhooks, MCP beta and custom workflow support for teams that need the data outside the dashboard.
Yes — that's a deliberate design choice. Salespanel provides exports, REST API, webhooks, warehouse export including BigQuery, and MCP beta access for compatible AI workflows. Visitor intelligence that can't leave the dashboard it was collected in isn't really an asset.
Salespanel is built around first-party data collection with GDPR and CCPA obligations in mind. Compliance always depends on how you configure consent and what you do with the data, so treat the platform as designed to support your obligations rather than as a substitute for your own legal review.
Start your free 14-day trial, drop in the script, and compare the two tools side by side on your real visitors before you decide anything.