Product
Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync
Solutions
Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans
Resources
Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free

Product

Buyer Intent Data

Collect and use first party buyer intent data in your marketing ops with minimal configuration.
Data Platform

Collect and manage your visitor data with our built-in warehouse capabilities and collection APIs.
Account Reveal

Identify hidden visiting accounts with buying intent to supercharge your pipeline.
Deep Tracking

Precision visitor tracking - Evolved for a cookie-less future.
Lead Alerts

Receive real-time alerts for qualified leads and target accounts as they reach milestones.
Lead Tracking

Track your leads in real-time and use customer data in your marketing operations and sales enablement.
Segment and Qualify Your Leads
Segmentation

Real-time segmentation based on profile, account, and behavioral data.
Lead Scoring

Real-time rule-based lead scoring, predictive modeling, CRM sync

Solutions

Data-Driven Marketing
Customer Journey Tracking

Track the entire journey of your customers as they engage with your content and website events
Buyer Personas

Aggregate touchpoints across channels for unified single customer view. Use this as the single source of truth for scoring and personalization.
Lead Qualification

Qualify your audience in real-time and setup triggers with our visitor intelligence API
B2B Google Analytics Alternative

B2B visitor analytics, event analysis, source/channel information, campaign attribution with real-time reports.
B2B Advertising

Retargeting of qualified audiences, lookalike modeling, MQL replication
For Strategies
Product-Led Growth

Acquisition of PQLs, routing high ACV deals, activating lead milestones
Personalized Marketing

Create real-time audiences. Personalize website expriences for qualified visitors in real-time.
Account-Based Marketing

ABM, B2B retargeting, and experience personalization
Revenue Operations

Unified sales and marketing data and attribution
Departments
Marketing

Solutions for the marketing function
Sales

Solutions for the sales function
Job Roles
Marketing Leadership

Solutions for B2B marketing leaders
Marketing Ops

Solutions for marketing operation executives
Sales Ops

Solutions for sales operations and RevOps leaders
Revenue Marketing

Solutions for CROs and revenue marketing teams
Customers
Plans

Resources

Blog

Learn everything B2B marketing
Integrations

Bring your Sales and Marketing processes together
Bridge

Sync first-party intent data between Marketing and Sales Ops
Help Center

Read support documentation for our product
Docs

API documentation for developers
About

Learn about our mission and values
Marketing Resources

Articles and guides for marketing success
Salespanel Podcast

Tips and tricks from leaders in B2B and SaaS marketing
Knowledge Nuggets and Playbooks

Insights and actionable ideas you can use to step up your game
Login Try it for free
Case Study

AB180, the biggest data company in Korea, uses Salespanel for lead scoring and CRM data sync

Salespanel

AB180 is a mar-tech consultancy that sells and consults solutions like Amplitude and Braze in the Korean market. They are also a data behemoth in South Korea and have a universal web and mobile attribution solution called Airbridge and a blockchain technology-based decentralized privacy-focused data exchange platform called Airbloc. Airbridge's platform tracks over 40 million mobile devices (2/3rd of all Korean devices) and collects 100M data points daily. It is used by 150+ enterprises and startups including eBay, Burger King, and Samsung Securities. This big data company uses Salespanel for its own B2B lead qualification and data sync needs.

AB180 operates as a tightly knit startup and CEO, Roi Nam, picked Salespanel for his team. The company uses Salespanel to qualify leads using lead scoring and transfer the data to Pipedrive.

AB180
AB180

www.ab180.co

Advertising, Digital Marketing, Analytics, Information Technology

"We are using Salespanel for lead scoring purposes in alignment with Pipedrive. It helps us prioritize which leads to focus and reach out from our end first.

Salespanel is surely a simple and easy-to-use solution for startups like us."

Sungpil Nam Roi - CEO

Featured in Forbes 30 under 30 Asia

Prioritizing leads using lead scoring

B2B leads progress through the sales cycle gradually. Digital businesses would periodically perform key actions on websites that help in predicting buying intent. AB180 and its sister websites get first-party intent data from Salespanel and score leads based on different behavioral rules that correlate with buying intent.

AB180 takes both email and website engagement into consideration for its lead scoring workflow. Lead scores are used by sales reps to prioritize leads.

AB180's sales team gets lead score synced to Pipedrive CRM in real-time

Salespanel uses Pipedrive's app panels module to bring lead scores to deals and contacts in real-time. Since the lead score keeps changing constantly, having the latest lead score at all times helps AB180's sales reps prioritize leads based on the scores and their breakdowns. The team prioritizes leads who have higher scores and has conversations with them first. This helps them close more deals and spend their time on leads who are actually likely to buy.

Salespanel also syncs other attribution data points (lead source, medium, campaign data, etc.) and activity data to Pipedrive contacts to help reps understand lead motivation and make more informed decisions.

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