Salespanel Adapcare

All-in-one functionality, easy integrations, and excellent support.

Jan Jaap Glerum, Senior Marketeer at Adapcare, puts the experience simply: all-in-one functionality, easy integrations, and excellent support. Adapcare uses Salespanel to understand website engagement, create relevant content, and build a clearer overview of its total addressable market.

Care & welfare software · Netherlands · Customer story

adapcare ~ customer perspective 5.0 ★ on G2

All-In-One Functionality, Easy Integrations, and Excellent Support

Likes best

I like the full package, you receive all functionality you need and it's easy to integrate with other apps. On top of that, the support is excellent. Basically, it is much more than I expected for this price.

Dislikes

There were some issues with the LinkedIn Ads integration, synch wasn't performed well, because our campaigns ran too shortly. But Support helped us very well with this issue.

Problems solved

We can track website visitors and create relevant content, it is much easier to have a complete overview on our TAM.

5 / 5Shared on G2
All-in-one"The full package" of functionality
EasyIntegrates with other apps
ExcellentSupport, called out by name
Adapcare's stand at a Dutch care-sector event, with its logo and care-domain signage
Adapcare at a Dutch care-sector event — presenting its ECD platform across youth care (Jeugdzorg), disability care, and supported housing (RIBW).
Who they are

Meet Adapcare.

Adapcare builds care and welfare software for organizations in the Netherlands — including electronic client record (ECD) systems used across youth care, disability care, and supported housing. For a team whose website is a key channel, knowing which organizations are engaging and what they are researching helps turn content into better-timed conversations.

Care & welfare software ECD platform Netherlands adapcare.nl
How they use it

From website visit to a clear view of the whole market.

Adapcare uses Salespanel to connect website engagement with relevant content and a clearer view of its total addressable market. Here is the practical progression behind that work.

STEP 01

Track visitors

Salespanel identifies qualifying visiting organizations and tracks their website engagement — the signal behind everything that follows.

Website visitorsCompaniesBehaviour
STEP 02

Create relevant content

With a clearer picture of which accounts are engaging and what they care about, the team creates content that speaks to its market.

Audience insightContent strategyRelevance
STEP 03

Complete TAM overview

The payoff: it's "much easier to have a complete overview on our TAM" — the total addressable market, in one clear view.

TAM visibilityFull pictureClarity
What stood out

Four things the review kept coming back to.

the full package

All-in-one functionality

"You receive all functionality you need" — one platform covering the job instead of a patchwork of point tools stitched together.

Easy integrations

"It's easy to integrate with other apps" — Salespanel slots into the rest of Adapcare's stack without a fight.

Excellent support

"The support is excellent," and it showed up when a LinkedIn Ads sync issue came up.

More than expected

"Much more than I expected for this price."

The everyday payoff, in one line

Turning website activity into audience understanding — and audience understanding into a fuller picture of the market.

Track visitors -> Relevant content -> Complete TAM overview
In Jan Jaap's words

What stood out for Adapcare.

Jan Jaap's feedback on product coverage, integrations, support, and the market context the team can use.

Jan Jaap Glerum · shared on G2.com 5.0
Jan Jaap Glerum
Jan Jaap Glerum Senior Marketeer · Adapcare

"All-In-One Functionality, Easy Integrations, and Excellent Support"

What do you like best about Salespanel?

I like the full package, you receive all functionality you need and it's easy to integrate with other apps. On top of that, the support is excellent. Basically, it is much more than I expected for this price.

What do you dislike about Salespanel? Resolved by support

There were some issues with the LinkedIn Ads integration, synch wasn't performed well, because our campaigns ran too shortly. But Support helped us very well with this issue.

What problems is Salespanel solving, and how is that benefiting you?

We can track website visitors and create relevant content, it is much easier to have a complete overview on our TAM.

Source: Jan Jaap Glerum's review on G2.com.

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About Adapcare

The details behind the story.

Jan Jaap Glerum, Senior Marketeer at Adapcare, shared the feedback behind this story. His 5 out of 5 G2 review is the source for the quotations on this page.
Adapcare (adapcare.nl) builds care and welfare software for organizations in the Netherlands — including electronic client record (ECD) systems used across areas such as youth care, disability care, and supported housing.
Adapcare uses Salespanel to understand website activity, create relevant content, and get a clearer overview of its total addressable market.
Start with Salespanel

Get much more than you expected for the price.

Understand the organizations engaging with your website, create content that lands, and build a clearer overview of your market.