First-party intent data and product-led growth

Regrid has set up a lead scoring process based on how their prospects interact with every critical piece of the components on their website and in their application. Custom event logs and attributes from these prospects allow the Regrid team to differentiate one cohort from the other. This information, which is tracked by Salespanel in real-time, helps you proactively understand which leads are likely to purchase and which are not. Or, which leads are likely to upgrade. Regrid uses a product-led model where most of its users sign up for the free plan. Using intent data, Regrid understands which users would benefit from using the product or upgrading to a higher tier plan. Once these leads are identified through key product actions and milestones, they are passed on to the sales reps who take over and complete the job. As simple as that.