Identify
See qualifying visiting organizations
You can see who visited your website
01
Mindwize has spent three decades on one question.
Who gives, and why — asked on behalf of charities across the Netherlands and Europe, and answered with data rather than instinct.
Field
Fundraising agency
Multichannel, direct-response fundraising built exclusively for good causes.
Experience
30+ years
Helping fundraisers grow donations and keep donors giving.
Base & reach
Hoofddorp, NL
Work reaching Sweden, Belgium, Germany and the UK.
Craft
Donor data
Database reviews, legacy giving and major-donor strategy, backed by analysis.
Fundraisers, analysts and copywriters, under one roof.
Mindwize brings together strategists, database analysts, designers and online marketers, working across donor database reviews, direct mail, email, telemarketing, legacy giving and major-donor programmes — all pointed at one outcome: more support, sustained over time, for causes that need it.
It is a practice founded on reading an audience properly. Understanding which organizations are engaging with its own website is a natural extension of that discipline.
Data & donor analysisDirect mailEmail marketing
TelemarketingLegacy givingMajor donorsOnline growth
02
The same discipline, turned inward.
An agency that reads donor data for a living still meets the ordinary problem every website-led team has: most visitors do not introduce themselves. Four questions have to be answered before a visit can become a conversation.
1
Who is actually on the site?
Sessions and pageviews describe traffic, not accounts. Identifying the organizations behind qualifying visits gives the team something to follow up with.
2
What are they reading, and how often?
The pages someone chooses — and how many times they return to them — say far more about genuine interest than a single visit ever could.
3
Which of them deserve attention first?
A small team cannot treat every visitor as equally promising. Something has to separate real intent from a passing look.
4
How does any of this reach the team?
Insight that lives in a dashboard nobody opens changes nothing. It has to arrive where the team already works.
03
Her answers, read as a sequence.
Each step below is one Stefanie named herself, quoted exactly as she wrote it. Nothing here is inferred about how the team works.
Track
Pages, and how many times
what pages they visited and how many times
Qualify
Score the leads
You can add scoring to your leads
Activate
Segment, then send it on
You can create your own segments and send your team automated exports
And then
The part she added herself
And the support is great!
04
Four things worth borrowing.
Themes that carry into any website-led operation — agency, nonprofit, or otherwise.
1
Donor data→Visitor data
Data discipline travels.
A team that already reads donor behaviour for its clients has every reason to read visitor behaviour for itself. The instinct is the same; only the audience changes.
2
Anonymous visit→Known account
Anonymous traffic is a question, not a dead end.
Identifying qualifying visiting organizations turns a silent audience into accounts someone can actually contact.
3
Guesswork→Evidence
Repeat visits are evidence.
Which pages, and how many times — that pattern separates a casual look from a decision being made.
4
Manual pulls→Automated exports
Insight counts once it reaches the team.
Scoring and segments matter because they end up somewhere useful — automated exports landing with the people doing the follow-up.
Asked what she dislikes
"There is nothing to dislike. Maybe more languages would be helpful?"
