Medical Company, ImPact Applications, Uses Salespanel to Qualify Leads

• April 4, 2024

Reading Time: 3 minutes

ImPact Applications builds FDA-approved applications that help healthcare companies provide best-in-class concussion care to patients worldwide. Founded in 2002 and acquired by Riverside Insights, the company has enhanced concussion care practices globally. Their offerings include concussion management tools, training programs, and educational resources, all designed to leverage technology for greater accessibility in concussion care.

To identify and qualify high-quality leads, ImPact Applications uses Salespanel to track and qualify opportunities, ultimately acquiring higher-quality long-term clients.

Why Salespanel?

ImPact Applications required a robust tool to enhance their lead identification and qualification processes. Their specific needs included:

• The ability to identify medical firms visiting their website that are a good customer fit for their products.
• The need to track website visitors to understand their journey and engagement with the website.
• A tool to help identify prospects who are more likely to convert, enabling targeted efforts.

Implementation Strategy

The implementation of Salespanel at ImPact Applications was straightforward and efficient and needed only three steps:

• The Salespanel tracking code was installed on the ImPact Applications website, allowing immediate data capture.
• Team members were added to the Salespanel account to ensure collaborative use of the tool.
• The CRM integration was set up to streamline the data flow and enable sales reps to work on qualified leads seamlessly.

Results

The integration of Salespanel brought significant improvements to ImPact Applications’ lead management processes:

• Actionable Dashboard: The straightforward and user-friendly dashboard helps the team keep track of all website activities and monitor prospects effectively.
• Lead Scoring: Salespanel’s ability to qualify leads and prioritize high-intent prospects with lead scoring has improved the efficiency of the sales process.
• Comprehensive Visitor Tracking: The tool enables the identification of accounts visiting the website and tracks customer journeys end-to-end.
• Seamless Data Sync: The ability to easily sync data to their CRM ensures that sales reps have access to actionable insights for follow-up.
• Excellent Support: ImPact Applications has benefited from the great support and assistance provided by Salespanel, ensuring smooth implementation and ongoing use.

Final Thoughts

Salespanel has significantly enhanced ImPact Applications’ ability to identify and qualify leads, optimizing their lead management and acquisition processes. By utilizing Salespanel’s advanced tracking, lead scoring, and CRM integration features, ImPact Applications has improved their marketing strategies and increased their conversion rates. This integration underscores the importance of sophisticated, data-driven tools in driving success in the competitive healthcare technology industry.