Leadfeeder vs Lead Forensics: Can You Do Better?

• April 3, 2023

Reading Time: 5 minutes

In today’s digital age, businesses of all sizes are constantly on the lookout for innovative ways to generate leads and drive revenue growth. Two popular lead generation software tools that have gained significant traction in recent years are Leadfeeder and Lead Forensics. Both tools specialize in IP-to-company tracking, providing businesses with valuable insights into website visitors and helping them identify potential leads.

In this article, we will dive deep into the features of Leadfeeder and Lead Forensics, highlighting their strengths and shortcomings, to help you make an informed decision. Whether you are a marketer or a business owner, this article will provide you with valuable insights into the two leading IP-to-company tracking tools, so you can choose the best one for your business needs. Plus, we will also explore the limitations of tools like this and explore what you can do to fix this!

What is Lead Forensics?

Lead Forensics is a lead generation tool that helps businesses identify and track their website visitors. It uses a tracking code to identify the companies that visit your website and provides valuable information about them, including their contact information and the pages they viewed on your site. This tool also helps you track how visitors found your site and how they interacted with it. Lead Forensics provides a variety of features to help you turn website visitors into leads, including the ability to segment visitors based on their behavior and interests and set up alerts for high-value visitors.

What is Leadfeeder?

Leadfeeder is another lead generation tool that helps businesses identify and track their website visitors. Like Lead Forensics, it uses a tracking code to identify companies that visit your website. However, Leadfeeder takes it a step further by integrating with your CRM and marketing automation tools to provide more detailed information about each lead. Plus, the software enables businesses to implement lead scoring, prioritize sales efforts, and set up automated lead nurturing campaigns.

Leadfeeder vs Lead Forensics: Pricing

Leadfeeder and Lead Forensics offer different pricing plans for businesses of different sizes. Leadfeeder offers two pricing plans: Lite and Premium. The Lite plan is free and includes basic features with a maximum of 100 identified companies, while the Premium plan starts at €139 per month on an annual contract (€198 per month on a monthly contract) and includes unlimited identified companies and more advanced features.

On the other hand, Lead Forensics offers Essential and Automate plans. Their Essential plan is designed for small and medium-sized businesses and includes features such as visitor lists, contact data, and lead scoring, while their Automate plan is designed for enterprise businesses and includes advanced integration with CRM systems and fully customizable workflows. According to sources, Lead Forensics’ pricing starts at around $593 per month for an annual contract.

It’s important to evaluate the features and pricing of each tool to determine which one is the best fit for your business. Lead Forensics is on the more expensive side compared to almost every one of its competitors. Other than Leadfeeder, competitors like Salespanel, Albacross, etc. are also much cheaper than Lead Forensics.

Leadfeeder vs Lead Forensics: Features

Leadfeeder Features:

Here are some of the key features of Leadfeeder:

• Lead identification: Leadfeeder identifies companies that visit your website, even if they don’t fill out a form or leave contact information.

• Lead scoring: Leadfeeder assigns a score to each identified company based on their website behavior, allowing you to prioritize leads based on their engagement with your site.

• Integrations: Leadfeeder integrates with popular CRM and marketing automation tools such as Salesforce, HubSpot, and Mailchimp.

• Reporting and analytics: Leadfeeder provides detailed reports and analytics on website visitors, including their behavior and engagement with your site.

Lead Forensics Features:

Here are some of the key features of Lead Forensics:

• Visitor identification: Lead Forensics identifies the companies that visit your website, providing contact information and details about their visit.

• Lead segmentation: Lead Forensics allows you to segment visitors based on their behavior and interests, allowing you to personalize your outreach and improve conversion rates.

• Customizable dashboard: Lead Forensics provides a customizable dashboard that allows you to track and analyze website visitor data in real-time.

• Integrations: Lead Forensics also offers some integrations, but these are more limited compared to what Leadfeeder offers. The service does not have an API, so developers cannot easily integrate it with other applications. Lead Forensics, however, provides its own CRM, and integration with other CRMs is available only in the highest tier plan.

Disadvantages with Leadfeeder, Lead Forensic, and Other IP Reveal Products

While these tools offer valuable features, there are also some limitations to consider.

Tools like Leadfeeder and Lead Forensics offer valuable features to help businesses identify their website visitors and turn them into potential leads. However, it’s important to consider the limitations of these tools before deciding to use them.

One limitation to keep in mind is their reliance on IP-to-company identification. This method identifies a website visitor’s company based on their IP address. While it can be useful for lead generation, it’s not always accurate. Sometimes, the tool may misidentify a visitor’s company or fail to identify it at all.

Another limitation is that IP-to-company identification works better for larger companies with their own IP ranges. Smaller companies may not be identified as accurately. Additionally, this method doesn’t work for remote workers or those using a VPN. In these cases, the visitor’s IP address may be associated with a different company than their actual employer.

Finally, keep in mind that IP-to-company identification can only identify the company a visitor belongs to, not the individual themselves. This means that tools like Leadfeeder and Lead Forensics can only provide information on the company, not specific individuals within the organization.

While lead generation tools like Leadfeeder and Lead Forensics offer valuable features, it’s important to consider their limitations before deciding to use them for your business.

Salespanel as an Alternative to Leadfeeder and Lead Forensics

Salespanel provides a comprehensive solution that overcomes the limitations of IP-to-company conversion tools like Leadfeeder and Lead Forensics. By tracking the entire customer journey and providing detailed information about individual visitor behavior, interests, and intent, Salespanel.io offers businesses a more accurate and personalized approach to lead generation.

Unlike IP-based tools, Salespanel.io provides businesses with a complete view of the customer journey, which includes attribution data for individual marketing campaigns, as well as information on when leads fill out forms or engage with live chat and newsletters. This information allows companies to tailor their marketing and sales efforts to the individual interests and behavior of their leads, resulting in better conversion rates and higher revenue.

And, as a cherry on top, Salespanel.io is cheaper than both Leadfeeder and Lead Forensics, making it a cost-effective solution for businesses of all sizes. 

Conclusion

Both Leadfeeder and Lead Forensics are powerful lead generation tools that specialize in IP-to-company tracking. They provide businesses with valuable insights into their website visitors and help them identify potential leads. While Lead Forensics offers a variety of features to help businesses turn website visitors into leads, Leadfeeder takes it a step further by integrating with CRM and marketing automation tools to provide more detailed information about each lead. Ultimately, the choice between the two tools will depend on your specific business needs and preferences. Plus, if the limitations are bothering you and you want better, more comprehensive customer journey tracking, try out Salespanel.