IT Service Provider, Vida, Uses Salespanel to Analyze Buyer Intent Before Sales Calls

• July 22, 2024

Reading Time: 2 minutes

Vida is a distributor and integrator of antivirus programs, backup, and IT infrastructure management systems. Serving the SME sector and public administration units, Vida’s clients include ISPs, data center operators, and IT outsourcing companies.

Vida chose Salespanel to assign sales reps to website sign-ups and reveal their buying intent before initiating conversations.

Why Salespanel?

Vida faced several challenges that Salespanel was uniquely positioned to address:

• Vida needed a tool to efficiently collect leads from their website and assign them to sales reps.
• It was essential for sales reps to understand the motivation and behavior of leads to effectively start conversations.
• The company required prompt notifications when leads revisited the website, indicating increased interest and engagement.

Implementation Strategy

The implementation of Salespanel at Vida was conducted smoothly, with the following key steps:

• The Vida marketing team processed the installation of Salespanel on their website, ensuring that all visitor activities could be tracked and analyzed.
• Representatives from Vida were added to the Salespanel account, enabling them to access and utilize the platform’s features.
• The team began using the Salespanel Chrome extension to receive real-time notifications about key lead activities, enhancing their responsiveness.

Results

The deployment of Salespanel resulted in significant improvements for Vida:

• Efficient Lead Capture and Assignment: As soon as leads filled out a form on the website, they were captured by Salespanel and assigned to the appropriate sales reps. This streamlined the lead management process and ensured that no potential opportunities were missed.
• Informed Sales Conversations: Sales reps gained valuable insights into the activities performed by leads on the website. This information helped them prepare for sales conversations with a better understanding of the leads’ interests and intent.
• Real-Time Engagement: Reps received notifications in real-time when leads revisited the website. This feature allowed them to know when leads were “hot” and re-engage them promptly, increasing the chances of successful conversions.
• Excellent Support: Vida appreciated the robust support provided by Salespanel, which facilitated smooth implementation and ongoing usage.

Final Thoughts

Implementing Salespanel has improved Vida’s approach to lead management and sales. By providing detailed insights into lead behavior and enabling real-time engagement, Salespanel has empowered Vida’s sales reps to initiate more meaningful and effective conversations with potential clients.