Zoho Marketing Plus Integrations

• January 15, 2024

Reading Time: 5 minutes

Zoho Marketing Plus has emerged as a comprehensive solution for businesses looking to streamline and enhance their marketing efforts. This platform distinguishes itself by supporting the entire marketing process, beginning with budgeting, and makes it easy for various stakeholders and roles to achieve their objectives. It integrates existing Zoho products, offering robust collaboration, campaign management, and marketing automation functionalities, along with powerful analytics capabilities​​. However, its true potential is unlocked when integrated with other business tools. Let’s dive into the top integrations that can elevate your Zoho experience.

What is Zoho Marketing Plus?

Zoho Marketing Plus is a unified marketing platform designed for marketing teams of all sizes. It integrates various marketing activities onto a single platform, enabling businesses to engage with their audience across multiple channels. This comprehensive tool enhances the return on investment for marketing spend and optimizes team productivity.

Key Features of Zoho Marketing Plus

• Omnichannel Engagement: The platform enables management and execution of campaigns across multiple channels including email, social media, webinars, and events, all from a unified interface. This facilitates reaching audiences effectively across different platforms.
• Customer Journey Mapping: It provides tools to create detailed customer journey maps, allowing for targeted content delivery and enhanced customer experiences at every touchpoint.
• Marketing Automation: Zoho Marketing Plus streamlines repetitive tasks such as email campaigns, lead nurturing, and audience segmentation, making the marketing process more efficient.
• Advanced Analytics: The platform offers in-depth analytics and reporting features, providing insights into campaign performance, customer behavior, and return on investment (ROI).
• Integration Capabilities: Being part of the extensive Zoho ecosystem, it seamlessly integrates with other Zoho applications and various third-party tools, ensuring cohesive business operations.
• Collaboration Tools: It includes features that facilitate team collaboration, making it easier for marketing teams to work together on projects and campaigns.
• Customizability and Scalability: Known for its flexibility, Zoho Marketing Plus can be customized to meet specific business needs and scales with business growth.
• Website Performance Tracking: The platform includes tools like heatmaps and A/B testing to optimize web pages and understand customer interactions.
• Campaign Management: Zoho Marketing Plus provides a comprehensive workspace for managing and launching marketing campaigns, including activities assignment, progress tracking, and real-time collaboration.
• Budget Management: It allows setting and tracking marketing budgets, categorizing expenses, and monitoring all expenses through an intuitive dashboard.

Zoho Marketing Plus is built for teams of all sizes and unifies all marketing activities on one platform, increasing ROI and optimizing team productivity. It supports a variety of marketing channels and activities, making it a versatile choice for modern marketing teams​​​​​​.

Top 10 Integrations for Zoho Marketing Plus in 2024

Here are the top 10 integrations for Zoho Marketing Plus and Zoho’s CRM ecosystem as a whole.

Salespanel

Salespanel is a lead tracking and marketing automation tool that integrates with Zoho CRM. It specializes in identifying, tracking, and scoring leads from various sources such as websites, emails, and ad campaigns. By syncing with Zoho CRM, Salespanel enhances lead management capabilities, allowing businesses to nurture leads effectively and prioritize follow-ups based on lead scores and engagement activities. This integration provides a more comprehensive view of the sales funnel, facilitating better lead qualification and conversion strategies.

Global Call Forwarding

This integration allows you to automatically upload and display all calls made from or to one of your contacts or leads through the Global Call Forwarding platform on Zoho CRM. It works based on a secret key generated by the system. You can choose to integrate the calls for all your lines or select some to be uploaded.

SMS-Magic

With this integration, you can combine the power of your CRM with the functionality of SMS-Magic. This allows you to send and receive SMS messages from within your CRM, upload call records, track call metrics, and more. You can also automate messages using webhooks.

Slack

This integration allows you to share CRM records with users and channels in Slack to start a discussion. You can also share a chart from a CRM report or dashboard with users and channels in Slack. Additionally, you can create an instant action associated with a workflow rule that can notify users or channel members in a team on Slack.

Zoom

With this integration, you can schedule online meetings using Zoom directly from Zoho CRM. You can also invite participants from the record details page. Moreover, you can set up a meeting with your lead or contact immediately using the “Meet Now” option from the record’s details page.

QuarterOne

QuarterOne automatically creates the reporting hierarchy for your accounts and contacts in the Accounts and Contacts module in the form of a Tree chart view. This helps you to easily identify who reports to whom and what role the contact plays.

PandaDoc

PandaDoc allows you to generate documents from Zoho CRM quickly. You can build personalized and accurate proposals from custom templates and drag-and-drop content library elements for quick customization. You can also send any document for signing right from a deal, an account, or other Zoho CRM objects.

LinkedIn Finder

This extension runs a search of a given Lead or Contact in your Zoho CRM and takes you to the closest results of that name on LinkedIn. It helps you find your Leads and Contacts on LinkedIn to build a closer connection with them and the business opportunities they may express in social networks.

Organization Charts Extension:

Organization Charts automatically creates charts by leveraging existing Zoho CRM contact records. It helps your sales team determine the company’s leadership hierarchy and the role their contact has within the company.

Paperflite

Paperflite is a content intelligence platform that helps sales and marketing teams use their existing content to create personalized content experiences for their prospects and track engagement. Paperflite’s integration with Zoho CRM enables you to share content effortlessly from directly within your CRM and have all the tracking in a single view.

Final Thoughts

Zoho Marketing Plus stands as an all-encompassing marketing platform, ideal for businesses seeking to optimize their marketing processes from start to finish. Its integration with various tools, ranging from communication aids like Global Call Forwarding and SMS-Magic to lead management systems like Salespanel, enriches its functionality. It facilitates diverse operations like automated email marketing, deep customer insights, and efficient document management. The platform’s ability to unify these diverse functionalities under one roof not only streamlines marketing efforts but also magnifies the impact of each marketing initiative, cementing Zoho Marketing Plus as a versatile and powerful tool for modern marketing teams.