Author: Salespanel

How To Optimize Your Business’s Digital Marketing Budget

Modern businesses understand the importance of digital marketing in today’s business climate. However, knowing how to allocate the budget effectively can take time and effort. Not to mention choosing between all the applications and options. Nevertheless, digital marketing is either a tricky or an excellent tool. According to an article by WordStream, 63% of companies…

Google Analytics vs Adobe Analytics: Which Analytics Tool Is Better?

For any business selling its products online, a website is an integral part of its customer experience. A great website not only provides product information to help customers make the right choice, but it also drives users to buy your products. So, any business owner needs to gain insights into how their customers are interacting…

How Often Does Google Analytics Update Its Data?

To make informed decisions as a business owner or marketer, you must monitor the activity on your website. The good news is that Google Analytics is a fantastic web analytics tool that provides detailed insights. When does Google Analytics update its data, though? Are you tired of waiting for Google Analytics to update its data…

What is Marketing Analytics? Top 5 Tools for B2B

The success of a business is heavily dependent on marketing. However, the rise of digital marketing has resulted in an abundance of data that can be difficult to manage. This is where marketing analytics comes in; it allows businesses to measure and analyze their marketing performance, allowing them to identify areas for improvement and make…