Hubspot Operations Hub: Pricing Breakdown (Starter, Professional), Review, and Alternatives

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In the dynamic world of business, the importance of efficient operations cannot be overstated. As companies seek to adapt to rapidly changing markets and customer needs, the role of streamlined operations becomes critical. HubSpot, a leader in inbound marketing, sales, and customer service software, has extended its expertise to operational management with the HubSpot Operations Hub. This powerful tool is designed to unify fragmented business systems, align teams, and provide deep insights into business processes, thereby enabling organizations to operate more efficiently and effectively.

Exploring Different Hubspot Products

HubSpot offers a diverse range of products and services designed to streamline marketing, sales, customer service, and operations for businesses. Here’s a brief overview of some key offerings:

  • HubSpot Marketing Hub: This platform provides tools for attracting, engaging, and nurturing leads effectively. It includes features for email marketing, social media management, content creation, and automation.
  • HubSpot Sales Hub: Aimed at optimizing sales processes, the Sales Hub includes a CRM system for managing contacts and sales pipelines. It offers sales automation, reporting, analytics, and enablement tools like document sharing and live chat.
  • HubSpot Service Hub: This service focuses on delivering exceptional customer support and satisfaction. It features a ticketing system, knowledge base, customer feedback, and satisfaction surveys, along with service analytics and reporting.
  • HubSpot CMS Hub: This content management software is designed for both marketers and developers. It offers tools for website building and management, customization, personalization, SEO, and performance optimization.

HubSpot Operations Hub: Streamlines business processes and operations. It includes collaboration tools, customer journey reporting, custom quotes, and multi-channel communication recording.

What is Hubspot Operations Hub?

HubSpot Operations Hub is a key component of the HubSpot family that was launched in April 2021. It’s designed to enhance and automate the management of customer data, making business processes more efficient. The Operations Hub is especially robust in data quality tools and offers significant functionalities like enhanced integrations, data cleansing, and programmable automation​.

Key Features of Hubspot Operations Hub

  • Data Sync: This feature connects your business apps to HubSpot. It’s the evolution of PieSync, acquired by HubSpot in 2019. With data sync, you can keep all your HubSpot records updated with the rest of your tech stack, avoiding the need for manual data management. It supports over 90 HubSpot-built integrations, including Google Contacts, Mailchimp, and more​​.
  • Programmable Automation: This feature allows for executing custom code within HubSpot workflows and is useful for creating highly tailored automation processes. It supports JavaScript and Python and can be used for various advanced operations like enriching HubSpot records with third-party data, managing renewals, and creating complex lead rotators​​.
  • Data Quality Automation: Operations Hub provides tools for automating the data management process, helping in tasks like standardizing time formats, capitalizing names, or removing all-caps entries​​.

Addressing Common Operational Challenges: Operations Hub helps tackle several operational challenges like disconnected systems, data silos, manual and inefficient processes, lack of visibility and transparency, and inadequate reporting and analytics. By integrating various systems, automating workflows, and providing advanced reporting and analytics, it enables businesses to streamline their operations and achieve greater efficiency​​.

Pricing Breakdown of Hubspot Operations Hub

1. Operations Hub Professional:

This comprehensive operations software is designed to automate and scale processes.

It starts at $720 per month, billed annually at $8,640.

The Professional plan includes features such as a data quality command center, bulk duplicate management, programmable automation, AI-powered data formatting recommendations, scheduled workflow triggers, and data health trends.

2. Operations Hub Enterprise:

This is the most powerful operations software for advanced control and flexibility.

It starts at $2,000 per month, billed annually at $24,000.

The Enterprise plan includes all the features of the Professional plan, plus additional features such as a standard sandbox account, advanced data calculations and prep, advanced permissions, datasets, Snowflake data share, and custom objects. Both plans offer a free 14-day trial. Hubspot also provides a free plan but this won’t be as helpful as the Operations Hub package is primarily designed for Enterprise.

Alternatives to Hubspot Operations Hub

Here are five alternatives to HubSpot Operations Hub:


This tool excels in creating workflows between different applications without the need for coding knowledge. It’s especially useful for businesses looking to automate repetitive tasks by connecting over 1,500 web apps. Its key features include easy automation creation, secure data transfer, and extensive app integration options.


Integrately offers a one-click automation setup with a large repository of pre-built automation options. It’s designed for ease of use, allowing for the creation of complex workflows without deep technical expertise. Key features include a user-friendly interface, a vast array of integration options, and the ability to design custom automation flows.


This AI-driven platform analyzes sales conversations to provide actionable insights. It’s particularly beneficial for sales teams looking to improve their communication strategies and customer engagement. Key features include conversation analysis, performance tracking, and AI-driven insights for sales improvement.


Hevo is a no-code data pipeline tool that simplifies the process of transferring data between various databases and data warehouses. It’s ideal for businesses that need to manage large data sets across different platforms. Key features include real-time data transfer, support for various databases and data warehouses, and data transformation capabilities.


A comprehensive CRM platform, Salesforce offers a wide range of tools for customer relationship management, sales tracking, and business analytics. It’s well-suited for large enterprises needing a robust system for managing customer interactions and sales processes. Key features include detailed customer insights, advanced analytics, and customizable sales pipelines.

Each of these tools offers unique features and benefits that can cater to different business needs, making them viable alternatives or complementary solutions to HubSpot Operations Hub.

Final Thoughts

HubSpot Operations Hub is a pivotal tool in modern business operations, offering streamlined data management, enhanced integrations, and customizable automation. While its pricing varies across tiers like Starter and Professional, it caters to diverse business needs. Alternatives like Zapier, Integrately, Gong, Hevo, and Salesforce provide varied functionalities, ranging from no-code data pipeline and AI-driven sales insights to comprehensive CRM solutions. Each alternative has its unique strengths, making them suitable for different operational requirements and scales in the competitive business landscape.

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