Marketing
What Is Product-Led Growth in 2025? SaaS Trends, Metrics, and AI Strategies
For those familiar with the Software as a Service (SaaS) industry, you likely recall the days when buying software was akin to securing a mortgage. First, there was a demo, then a discovery call, followed by a proposal and legal consultation, with a proof of concept later on, and perhaps
Marketing
LinkedIn Impressions Guide for Founders & Marketers
LinkedIn is the most powerful platform for professionals and businesses looking to build authority, network strategically, and generate high-value leads. Unlike other social platforms, LinkedIn is designed for professional engagement, making it ideal for personal branding, career growth, and B2B marketing. For individuals, it acts as a digital resume, portfolio,
Marketing
Top 10 Copywriting Books for Marketers
Whether you are In the B2B or B2C space, as a marketer, you are constantly looking to evolve and grow in your career. One particular skill that is essential for content creation and product positioning is copywriting. It is one of the most critical element for any type of marketing.
Marketing
What is Strategic Reporting? Definition, Need, & Best Practices
When you attend leadership meetings, you might face questions like: Where are we on this? What went well this quarter? How much revenue did we make? These questions can throw you off your track and leave you scrambling for numbers from your notes. Keeping all this data at the tip
Product
How Does Calendly Work?
“What time works best for you?” is an oft-repeated question at work, more so with remote work shaping our lives since Covid-19 hit. Booking meetings can get tricky – be it colleagues, partners, or leads/customers. We know that all-familiar feeling — long email chains to decide a meeting time,
Sales
Sales Productivity: Tools, Metrics, and Strategies to Close More Deals
Introduction Distraction is the biggest bane in any job, especially if these distractions directly impact your revenue. Round-the-clock notifications, toggling between multiple screens, gathering customer data, setting up reminders, taking notes, and many more tasks that keep you from focusing on your primary task: selling. In fact, only 39% of
Marketing
9 Incredible Sales Intelligence and Enablement Tools to Qualify More Leads
Often, salespeople search in the dark for ideal customers. They have assumptions before getting in touch with a prospect, only to connect the dots and realize that their requirements are completely different from your product offering. This is where marketers can step in and help sales teams by providing timely,
Marketing
Customer Journey Mapping for B2B
Buyers go through different phases and touchpoints before they buy from you. Especially for B2B businesses, where customer journeys are really long, the process can look like a maze. They will engage with several touchpoints before conversion. Knowing how customers engage with you is crucial to connect the dots and
