Marketing

LinkedIn Impressions Guide for Founders & Marketers

LinkedIn is the most powerful platform for professionals and businesses looking to build authority, network strategically, and generate high-value leads. Unlike other social platforms, LinkedIn is designed for professional engagement, making it ideal for personal branding, career growth, and B2B marketing. For individuals, it acts as a digital resume, portfolio,

Product

How Does Calendly Work?

“What time works best for you?” is an oft-repeated question at work, more so with remote work shaping our lives since Covid-19 hit.   Booking meetings can get tricky – be it colleagues, partners, or leads/customers. We know that all-familiar feeling — long email chains to decide a meeting time,

Customer journey map
Marketing

Customer Journey Mapping for B2B

Buyers go through different phases and touchpoints before they buy from you. Especially for B2B businesses, where customer journeys are really long, the process can look like a maze. They will engage with several touchpoints before conversion. Knowing how customers engage with you is crucial to connect the dots and