When digital marketing first began, lead qualification was more of a more art than a science, relying on intuition and manual list-scrubbing. Many leads were unqualified, wasting up to 50% of their time on unproductive prospecting. This wasted time could have been avoided by focusing more on the science of
For those familiar with the Software as a Service (SaaS) industry, you likely recall the days when buying software was akin to securing a mortgage. First, there was a demo, then a discovery call, followed by a proposal and legal consultation, with a proof of concept later on, and perhaps
LinkedIn is the most powerful platform for professionals and businesses looking to build authority, network strategically, and generate high-value leads. Unlike other social platforms, LinkedIn is designed for professional engagement, making it ideal for personal branding, career growth, and B2B marketing. For individuals, it acts as a digital resume, portfolio,
Whether you are In the B2B or B2C space, as a marketer, you are constantly looking to evolve and grow in your career. One particular skill that is essential for content creation and product positioning is copywriting. It is one of the most critical element for any type of marketing.
When you attend leadership meetings, you might face questions like: Where are we on this? What went well this quarter? How much revenue did we make? These questions can throw you off your track and leave you scrambling for numbers from your notes. Keeping all this data at the tip
“What time works best for you?” is an oft-repeated question at work, more so with remote work shaping our lives since Covid-19 hit. Booking meetings can get tricky – be it colleagues, partners, or leads/customers. We know that all-familiar feeling — long email chains to decide a meeting time,
Introduction Distraction is the biggest bane in any job, especially if these distractions directly impact your revenue. Round-the-clock notifications, toggling between multiple screens, gathering customer data, setting up reminders, taking notes, and many more tasks that keep you from focusing on your primary task: selling. In fact, only 39% of
Often, salespeople search in the dark for ideal customers. They have assumptions before getting in touch with a prospect, only to connect the dots and realize that their requirements are completely different from your product offering. This is where marketers can step in and help sales teams by providing timely,
