What makes video marketing so popular at the moment? Perhaps it’s our fascination with social media or our brains finding a keen interest in visuals. Whatever it is, more brands and businesses are utilizing video within their marketing strategy because it can be extremely effective in driving sales and converting
Too many tasks characterize the daily life of an average marketer. From shuffling to respond to your clients’ emails and keeping up with the audience successfully on social media to ensuring you post consistently on several platforms and so much more. As interesting as being a marketer can
Guest Entry by Digital Gratified. While running a marketing campaign, it is crucial to decide where you are going to send your leads. You might be sending them to the homepage or subdomain on the homepage. But, if you do not have separate lead capture pages, you are
Marketing for any SaaS is essential to do so in this modern world. With so much competition online, it’s necessary to get the word of your business out there for everyone, not just in your own local geography but on a global scale. The beauty of SaaS is that
Doing business, especially B2B, and in the online era is a tricky affair. Technology has enabled businesses to access global markets. While this has been beneficial in many ways, it has also brought along its own set of complications. Technology brought various regional markets together and transformed those into
The concept of profiling people has been around for a long time. Developed by internal security agencies, profiling helped them identify and target people who had the maximum potential in carrying out activities considered a threat to the internal security of a nation. While that does not sound very wholesome,
The B2B sales process involves multiple steps. Lead qualification is one of the crucial ones. Leads are prospects that a business hopes to turn into paying customers. It takes considerable effort on the part of marketing and sales teams to convert leads. Only a small fraction ends up as
For marketers who want to drive traffic, create buzz or increase conversions, good content is one of the best tools available. Limited resources, however, means you have to make tough decisions. There’s only so much content you can create with the budget you have. Your content also asks something
Lead generation is one of the most important parts of any selling model, but companies now reading global audiences easily, a need for qualifying leads has come to the forefront. Logically speaking, there is no point merely generating a ton of leads that are not ready to purchase just
One-on-one emails are a very integral part of sales. But, working with large databases can be difficult. When working with many leads throughout the day, it can be all but impossible to keep up with what has been sent and what has been replied to. Managing the sales pipeline can
