Doing business, especially B2B, and in the online era is a tricky affair. Technology has enabled businesses to access global markets. While this has been beneficial in many ways, it has also brought along its own set of complications. Technology brought various regional markets together and transformed those into
The concept of profiling people has been around for a long time. Developed by internal security agencies, profiling helped them identify and target people who had the maximum potential in carrying out activities considered a threat to the internal security of a nation. While that does not sound very wholesome,
The B2B sales process involves multiple steps. Lead qualification is one of the crucial ones. Leads are prospects that a business hopes to turn into paying customers. It takes considerable effort on the part of marketing and sales teams to convert leads. Only a small fraction ends up as
For marketers who want to drive traffic, create buzz or increase conversions, good content is one of the best tools available. Limited resources, however, means you have to make tough decisions. There’s only so much content you can create with the budget you have. Your content also asks something
Lead generation is one of the most important parts of any selling model, but companies now reading global audiences easily, a need for qualifying leads has come to the forefront. Logically speaking, there is no point merely generating a ton of leads that are not ready to purchase just
One-on-one emails are a very integral part of sales. But, working with large databases can be difficult. When working with many leads throughout the day, it can be all but impossible to keep up with what has been sent and what has been replied to. Managing the sales pipeline can
Zoho Marketing Hub used to be a marketing software offering from Zoho Corporations that played in the Zoho CRM ecosystem. Well, it is not dead, but simply rebranded as Zoho Marketing Automation. In this article, we will break down Zoho Marketing Hub’s pricing and features, compare it with competitors and
Read any digital marketing blog, and you’ll read the same thing: we’re hyper connected. But are we really engaged in those connections? Why does that even matter? Think back about those seminars and hours passing in classrooms. You heard the teacher in the distance, their voice trying desperately to
Introduction To a salesperson generating leads is half the job; the two other things to do are reaching out to the lead and converting or convincing them to buy. A marvelous campaign becomes useless when it doesn’t reach the customer. To ensure that your campaign gets your ideal customer, you
Introduction Successful marketing requires a lot of work. You need to hire the right talent, find the right audience, have the proper budget, and put it all together in an effective strategy. There’s a lot to balance out in carrying out an effective marketing campaign. The most crucial component
