Lead Scoring and Qualification
What are Product Qualified Leads (PQLs)? VS MQLs and SQLs
Updated on Dec 2, 2021 The traditional B2B marketing process has a very simple funnel system. Leads are acquired; they are then ‘marketing qualified’ and pushed to sales. Sales then make their vetting and ‘sales qualify’ the leads before closing the deal. That’s it. But, SaaS companies and product-led
