Marketing Agency, Mawazo, Uses Salespanel to Generate Qualified Leads for Clients

• May 15, 2024

Reading Time: 3 minutes

Mawazo is a web development and digital marketing agency based in Ontario, Canada. Founded by Thomas Hess and Liza Rodrigues, the agency helps mid-sized B2B businesses get discovered by their target audiences and convert them into customers. With both co-founders having over 30 years of experience in the industry, Mawazo’s clientele includes brands like Vodafone and Whirlpool.

Why Salespanel?

Thomas Hess, driven by the need to generate leads and track customer journeys for multiple clients, sought out Salespanel.

Here were Mawazo’s key requirements:

• The company needed a tool that could effectively capture and convert website visitors into actionable leads.
• It was crucial to have a platform that provided deep insights into leads, enabling the agency to make informed decisions.
• With many leads coming in, Mawazo required a system to prioritize those with the highest potential for conversion.
• he solution needed to seamlessly manage data across various client websites without complications.
• Ensuring that the new tool could integrate smoothly with existing CRM systems was a top priority to maintain operational efficiency.

Implementation Strategy

The implementation process for Salespanel at Mawazo was straightforward and efficient, thanks to the platform’s extensive documentation and onboarding support. Key steps in the implementation included:

• Initial Setup and Onboarding: Mawazo’s team, led by Thomas, found the initial setup process user-friendly, with comprehensive guides that facilitated a smooth transition.
• Lead Scoring Setup: Mawazo quickly established a lead scoring system using Salespanel. This mechanism was designed to evaluate and rank leads based on their engagement and potential value, allowing the team to focus on high-priority prospects.
• CRM Integration: Integrating Salespanel with their existing CRM was seamless, ensuring that all lead data was synchronized and accessible across the sales and marketing teams.

Results

The deployment of Salespanel brought significant benefits to Mawazo and its clients:

• Better Lead Generation For Multiple Clients: By leveraging Salespanel, Mawazo successfully set up lead generation systems across multiple client websites, transforming website visitors into viable leads.
• Exceptional Support: The team praised the robust support and detailed documentation provided by Salespanel, which facilitated smooth implementation and ongoing usage.
• Identifying High-Quality Leads For Clients: Using the lead scoring module, Mawazo was able to qualify and prioritize leads more effectively, enhancing the overall efficiency of their lead management process.

Final Thoughts

Implementing Salespanel has helped Mawazo to deliver high-quality leads for its clients and improve their ROI. The agency has significantly improved its ability to capture, analyze, and prioritize leads, ensuring their clients receive high-quality prospects. As per Mawazo, Salespanel is an obvious choice over any competing product that does visitor deanonymization.