Hubspot Sales Hub: Pricing Breakdown (Starter, Professional), Review, and Alternatives

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In the digital age, where customer relationship management (CRM) is the heartbeat of successful sales strategies, HubSpot’s Sales Hub emerges as a beacon of efficiency and innovation (abeit with some caveats!). 

This article will explore the depths of HubSpot Sales Hub, providing a detailed analysis of its features, pricing, user reviews, and viable alternatives. Whether you’re a small business owner or a part of a large enterprise, understanding the capabilities and limitations of this tool is crucial in shaping your sales journey.

Exploring Different Hubspot Products

HubSpot offers a variety of integrated software solutions designed to streamline and enhance different aspects of business operations. Each Hub within HubSpot is powerful on its own, but they are most effective when used together, connected to the same underlying CRM database. Here’s a brief overview of each Hub and its offerings:

Marketing Hub: This is a comprehensive platform that centralizes your marketing tools and data. It’s designed to efficiently attract and convert the right customers, saving time in the process. Key features include lead generation, marketing automation, and analytics. The Marketing Hub is built from the ground up as part of HubSpot’s full CRM platform, ensuring seamless integration with other Hubs.

Sales Hub: Focused on managing, communicating, and tracking leads, the Sales Hub assists sales teams in interacting with clients efficiently. It offers features like email templates, email tracking, document management & tracking, conversation intelligence, call tracking, and sales automation. It’s tailored for businesses that require a high degree of customization, control over user access and permissions, and advanced sales tools.

Service Hub: This Hub contains tools for providing fast, seamless customer service. Integrated directly into the HubSpot CRM, it logs, tracks, and analyzes every interaction across your service team. Key features include a customer portal, knowledge base, omni-channel messaging, inbound calling, and live chat, all aimed at improving customer service efficiency and satisfaction.

Operations Hub: The newest addition to HubSpot, the Operations Hub offers features for process automation and data management. These include data sync, data quality automation, and programmable automation. It simplifies integration and data management tasks, ensuring that all teams work better together.

Commerce Hub: Designed primarily for B2B businesses, the Commerce Hub streamlines the process from opportunity to revenue. It offers tools for payment links, quotes, invoices, and integrates with popular financial software. The Hub focuses on speeding up the payment process, increasing revenue, and managing subscriptions and customers directly within the CRM.

Each of these Hubs is designed to address specific business needs and, when used together, they provide a comprehensive, integrated solution for managing a company’s interactions with customers and prospects across marketing, sales, service, operations, and commerce.

Diving into Hubspot Sales Hub

HubSpot Sales Hub is a dynamic component of the HubSpot platform, tailored to enhance sales processes. It offers a tiered structure with levels ranging from Free to Enterprise, each packed with specific functionalities to suit different business needs. Key features include contact and lead management, email tracking and automation, sales analytics and reporting, and sales forecasting. Designed to streamline sales activities and improve efficiencies, Sales Hub integrates seamlessly with HubSpot’s CRM, Marketing Hub, and Service Hub, creating a unified ecosystem for customer relationship management​.

Pricing Breakdown of Hubspot Sales Hub

At its core, HubSpot Sales Hub provides a tiered structure with options like Free, Starter, Professional, and Enterprise, each offering different levels of functionality:

  • Free: This plan includes basic functionalities like contact management, deal pipeline, quotes, live chat, and meeting scheduling.
  • Starter: Priced starting at $18 per month, this tier adds features such as sales automation, goals, sales content analytics, payments, and task queues to the Free plan.
  • Professional: Starting at $450 per month, it includes everything in the Starter tier plus additional features like prospecting & lead management, sequences, forecasting, custom reporting & sales analytics, and playbooks.
  • Enterprise: This plan starts at $1,500 per month and encompasses everything in the Professional tier along with features like custom objects, predictive lead scoring, conversation intelligence, recurring revenue tracking, and deal journey analytics.

Key features across these tiers include contact and lead management, email tracking and automation, sales analytics and reporting, sales automation and productivity tools, collaboration and communication tools, sales forecasting, deal management, and integrations with other HubSpot Hubs like the CRM, Marketing Hub, and Service Hub.

These features are designed to provide a seamless experience in managing sales processes, from tracking customer interactions to forecasting sales and managing deals. The platform is known for its ability to improve efficiency in sales management, offering insights and tools for businesses to grow their sales operations effectively.

Key Features of Hubspot Sales Hub

The HubSpot Sales Hub offers a comprehensive suite of features designed to enhance the efficiency and effectiveness of sales teams. Key features of the HubSpot Sales Hub include:

  • Lead Tracking & Management: The CRM system allows for detailed management of thousands of contacts and leads, supporting segmentation for personalized strategies.
  • Pipeline Automation: This feature enables the automation of sales processes, ensuring consistent engagement with leads at the right time.
  • Templates and Sequences: These tools aid in crafting and sending personalized emails at scale, ensuring consistent branding and messaging.
  • Reporting & Forecasting: The platform provides tools for tracking performance and forecasting future deals, offering insights for optimizing sales campaigns.
  • Tasks: This feature allows sales reps to keep track of their responsibilities, with the ability to set priority levels, due dates, and reminders.
  • Playbooks: These are instructional guides for various stages of the sales process, offering resources like call scripts and checklists.
  • Meetings Tool: This integrates with calendars to streamline the scheduling process and automate related actions.
  • Documents Tool: It provides insights into how prospects interact with shared documents, informing follow-up strategies.
  • Deals Board: A visual representation of the sales pipeline, allowing for detailed analysis of deals based on various factors.
  • Automation: This feature enhances collaboration between marketing and sales teams and automates tasks related to deal stages and lead management.
  • Reports: Customizable sales reports and dashboards provide insights into activity metrics, deal progression, and pipeline generation.

These features, combined with the integration of HubSpot’s CRM and Marketing Hub, provide a powerful tool for sales teams to optimize their processes and strategies

When considering alternatives to HubSpot Sales Hub, there are several notable options in the market, each offering unique features and strengths:


Salespanel, while a marketing product at its core, is useful for sales teams, particularly for businesses focusing on lead tracking and account identification. Salespanel’s Account Reveal allows sales teams to know when target accounts visit their website. This functionality enhances lead tracking by providing insights into potential customers’ engagement, enabling more targeted and effective marketing strategies.

Salesforce Sales Cloud

Known for its comprehensive sales automation, Salesforce Sales Cloud is a robust platform suitable for businesses seeking an all-in-one sales and marketing CRM solution. Its features include intelligent sales automation, detailed analytics, and a wide range of integrations​​​​.


This is a cloud-based marketing automation and CRM solution ideal for businesses of various sizes. It’s particularly noted for its lead-capturing, tracking, and nurturing capabilities. Starting at $25 per month, LeadSquared provides a cost-effective alternative to HubSpot​​.

Pardot by Salesforce

Best for B2B marketers, Pardot offers robust lead nurturing and seamless Salesforce integration. It’s known for its advanced lead scoring, engaging email marketing, and a comprehensive range of marketing automation tools, starting at $1,250 per month​​.


A great choice for small businesses and startups, Mailchimp excels in user-friendly email marketing and automation tools. It offers extensive integration options, advanced segmentation and personalization, and scalability to accommodate growing enterprises​​.


Ideal for enterprise-level marketing automation and lead management, Marketo offers extensive marketing automation capabilities, robust lead management, and advanced reporting and analytics. It’s particularly suited for large-scale businesses that require comprehensive marketing solutions​​.

Final Thoughts

HubSpot’s Sales Hub stands as a significant tool in today’s digital CRM landscape, offering a blend of efficiency and innovation. While it provides a range of features and pricing tiers suitable for various business sizes, it’s essential to be aware of its strengths and limitations. The Sales Hub, with its array of features like lead tracking, email automation, and advanced reporting, serves as a robust platform for enhancing sales activities. However, alternatives like Salespanel, Salesforce Sales Cloud, LeadSquared, Pardot by Salesforce, Mailchimp, and Marketo also offer compelling features, catering to specific business needs, from lead tracking and account identification to comprehensive marketing automation. Each of these platforms, including HubSpot Sales Hub, presents unique advantages, making it crucial for businesses to evaluate their specific requirements to choose the most suitable solution​

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