Marketing
B2B LinkedIn Ads: Turn Ad Spend Into Sales Pipeline
A few years ago, all you could do on LinkedIn was create a digital resume repository. Today, LinkedIn has become the definitive B2B growth engine where high-value deals are created and developed. It has over 1 billion users and ad revenue jumping by 10% year-over-year, making LinkedIn a fundamental requirement
Marketing
How to Track Form Submissions Accurately in GA4 and Salespanel
In earlier days, just counting “Thank you” page views gave the impression of easy form submission tracking. But marketers know B2B lead submission goes well beyond such simple tracking. This is not to say that simple tracking is totally useless; only that B2B marketers may be missing 15-20% of untracked
Marketing
Sales Intelligence Platforms: Complete Guide for Modern B2B Sales Teams
As the sales leader of your organization, you are most likely to face one or more of these questions every quarter: Is our business effectively positioning its offerings to outperform the competition? Are we using the latest tools and data-backed strategies to capitalize on market opportunities and win
Marketing
Top 7 Best Practices for B2B Landing Pages in 2026 and beyond
Early in digital marketing, a landing page was a simple digital handshake providing a headline, a form, and waiting. Now, the strategic ground has seismically shifted. Though the average landing page conversion rate is 2.35%, the top 10% of landing pages boast conversions of 11.45% and higher. This vast gap
Marketing
AI Lead Generation: From Volume to Precision in 2025 and beyond
Sales has always been a numbers game. You have probably heard it a gazillion times from sales trainers, account managers, revenue leaders, and their grandmothers. As summed up by George W. Dudley in his book, The Psychology of Sales Call Reluctance, “success in sales is determined by the number of
Marketing
How to Create Buyer Personas That Drive Growth – B2B Buyer Personas 2.0
In the past, personas were often fictional characters based on intuition. Today, it is dynamic, verifiable data, which has proven to transform business outcomes. A buyer persona is not just an abstract marketing exercise for marketing collateral; it’s a structure & data-driven process for modeling your ideal customer. Done correctly,
Marketing
Lead Scoring Best Practices: A Definitive Guide to Converting High-Intent Buyers
When digital marketing first began, lead qualification was more of a more art than a science, relying on intuition and manual list-scrubbing. Many leads were unqualified, wasting up to 50% of their time on unproductive prospecting. This wasted time could have been avoided by focusing more on the science of
Marketing
What Is Product-Led Growth in 2025? SaaS Trends, Metrics, and AI Strategies
For those familiar with the Software as a Service (SaaS) industry, you likely recall the days when buying software was akin to securing a mortgage. First, there was a demo, then a discovery call, followed by a proposal and legal consultation, with a proof of concept later on, and perhaps
