The future is cookieless! No, we don’t mean actual cookies. We are talking about digital cookies—the little snippets of code marketers can use to track user behaviors once they visit a certain website—specifically, third-party cookies. But what does this mean? Most web browsers are phasing out the usage
Generating quality leads is still considered the biggest challenge among marketers. In fact, over 80% of new leads never convert into sales. Prospects may love your product but may not be ready to buy, or buyers in the market today probably haven’t booked a meeting with you. Imagine
Looking for a website traffic analysis tool? Here are our top picks for 2025 covering both free and paid options. When talking about traffic analysis, we usually think of understanding which pages get visits from where. And, for this purpose, a quick glance through Google Analytics might seem
LinkedIn is the most powerful platform for professionals and businesses looking to build authority, network strategically, and generate high-value leads. Unlike other social platforms, LinkedIn is designed for professional engagement, making it ideal for personal branding, career growth, and B2B marketing. For individuals, it acts as a digital resume, portfolio,
For any digital business, a website is the most powerful tool for attracting and engaging potential customers. However, more than 90% of visitors drop off without converting. So, all the dollars you spent on customer acquisition – most of them vanished into thin air. The challenge is even greater
Updated on 28th September, 2024. Marketing is an ocean of possibilities, and you can pretty much try anything and everything. Numerous strategies, tools, and mediums have emerged for marketing, especially in the digital marketing era. To help get a closed view before working on any marketing plan, experts have
Updated on 25th March, 2025 Introduction During the early 90s, the first ‘e’ businesses took off, and digital business owners have never looked back. It has been thirty years since then, and the internet has developed exponentially. The key benefit of digital commerce is that you can reach a
Updated on 12th February, 2025 You run campaigns across different platforms and the goal from all of these campaigns is to bring visitors to your website. In a fairy tale land, visitors would land to your website and immediately become customers. But, that does not happen! Some visitors
Updated on 29th August, 2024 A major difference in B2C and B2B marketing today is in their core nature. B2C marketing has long transitioned to customer-centric and experience-oriented marketing. B2B marketing still remains sales-focused at its core even today, for many companies. This problem has been somewhat solved
A demand generation framework forms the backbone of effective marketing strategies, serving as a crucial precursor to lead generation. This comprehensive approach focuses on creating awareness and interest in products or services, laying the groundwork for future conversions. While lead generation targets bottom-of-the-funnel activities, demand generation encompasses a broader spectrum
