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Marketing

Digital Solutions eCommerce Businesses Should Use to Become More Efficient

  The eCommerce industry is constantly evolving, and new solutions are introduced almost every day. Some of them are here to improve your customer experience, some allow you to automate and streamline your eCommerce back-end processes, some give you a more efficient way to connect to your suppliers and customers,

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Max Szumiłowicz 3 years ago

Marketing

Getting Started With Marketing KPI Dashboards

We’re in 2022 and everything in our world has sped up. Decisions, be they of any sort, have to be taken quickly. But rushed decisions can lead to disasters. This has created a need for making sound and informed decisions quickly.   The B2B marketing world is no different. Rather,

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Yash Chawlani 3 years ago

Marketing

12 Tips for Effective Pinterest Marketing

  Are you wondering how to improve your Pinterest marketing? With 55% of the 322 million active users on Pinterest using the platform to shop, you cannot overlook this visual search engine in your digital marketing strategy. Read on for 12 practical tips to boost your Pinterest marketing strategy.  

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Kevin Florence 3 years ago

Marketing

How Can Pipeline Coverage Help Your B2B Sales Operation?

  DEFINITION Pipeline coverage is the ratio between your total sales pipeline value and your revenue target. Keeping this metric in check helps you predictably generate revenue every month. Marketing creates opportunities and sales convert these opportunities into customers. Having a motivated and driven sales team is always a positive

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Yash Chawlani 3 years ago

Marketing

Every Thing You need to Know about Personally Identifiable Information (PII)

Marketing technology makes a lot of complex things possible in the present day and age. Marketing wasn’t as easy or effective back in time before the internet took over.   Marketers have a good understanding of how these systems work but all of that is surface-level knowledge. The real technological

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Yash Chawlani 3 years ago

Marketing

Risks and Opportunities of Data-Driven Marketing in 2022

Not so long ago, if someone told us that we’d have so much data about customers, we’d hardly believe them. Marketers of today have the most valuable tool at their disposal – customer data to use to create strategies that bring great results.   This has proven to be so

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Lydia Iseh 3 years ago

Marketing

RevOps: Revenue Operations Strategies and Tools for 2022

The start of the 21st Century saw the rise of a fragmented approach to running businesses. Every business function was run using a different strategy to achieve the maximum level of return.   Technology aided this approach as many software solutions were born that specialized in aiding a single business

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Yash Chawlani 3 years ago

Marketing

Purchase Intent Data: Score Leads and Prioritize Serious Buyers

The process of purchasing in the offline world was different compared to the present one in the online world. The ability to gauge the purchase intents of a potential customer was a prized skill for any sales executive.   Replicating the same skill in the online world seems impossible. Especially,

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Yash Chawlani 3 years ago

Marketing

Why Your Ad Campaigns Need More Than Just An A/B Test

  A/B testing is one of the most crucial and popular steps as far as ad optimization is concerned. It is something you really must do to ensure getting the most return on your ad campaigns.   Most marketers check the conversion and CTR (click-through rate) data in their advertisements

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Sushma Malvadkar 3 years ago

Marketing

Ecommerce Fraud Prevention and Detection Practices

  Ecommerce fraud has increased over the years. Data shows 47% of US businesses have experienced a data breach in 2020, and 80% of organizations say they expect a breach that will influence customer data in one year.   Its aftermath is adverse and greatly influences organizations in the long

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Lydia Iseh 3 years ago

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