This article is a reflection of what we learned from our talk with Ashwin Krishna, Marketing Director of Tact.ai. Ashwin set up the demand generation engine for Tact.ai, creating a multi-million dollar pipeline that generated 60% of Tact.ai’s revenue in just 18 months. Ashwin is an award-winning marketer and has
There are various strategies to market and sell your product. You could go the inbound route where leads come to you and you qualify them. You could go through the outbound route where you reach out to companies and sell to those who show interest. The approach you need to
Whether you are In the B2B or B2C space, as a marketer, you are constantly looking to evolve and grow in your career. One particular skill that is essential for content creation and product positioning is copywriting. It is one of the most critical element for any type of marketing.
In the last few decades, many industries have moved away from relying on conventional media and word of mouth to get their message across, and so did the automotive industry. Major car manufacturers are doing their best to provide information about their new models in the most comprehensible and attention-grabbing
Running a business is a tricky affair. It is as complicated as playing chess with a world-class opponent. An opponent who is unpredictable, brutally effective, and capable of spoiling your play – the market forces. Similar to chess, running a business is both an art and a science. One
The eCommerce industry is constantly evolving, and new solutions are introduced almost every day. Some of them are here to improve your customer experience, some allow you to automate and streamline your eCommerce back-end processes, some give you a more efficient way to connect to your suppliers and customers,
We’re in 2022 and everything in our world has sped up. Decisions, be they of any sort, have to be taken quickly. But rushed decisions can lead to disasters. This has created a need for making sound and informed decisions quickly. The B2B marketing world is no different. Rather,
Are you wondering how to improve your Pinterest marketing? With 55% of the 322 million active users on Pinterest using the platform to shop, you cannot overlook this visual search engine in your digital marketing strategy. Read on for 12 practical tips to boost your Pinterest marketing strategy.
DEFINITION Pipeline coverage is the ratio between your total sales pipeline value and your revenue target. Keeping this metric in check helps you predictably generate revenue every month. Marketing creates opportunities and sales convert these opportunities into customers. Having a motivated and driven sales team is always a positive
Marketing technology makes a lot of complex things possible in the present day and age. Marketing wasn’t as easy or effective back in time before the internet took over. Marketers have a good understanding of how these systems work but all of that is surface-level knowledge. The real technological
