Not so long ago, if someone told us that we’d have so much data about customers, we’d hardly believe them. Marketers of today have the most valuable tool at their disposal – customer data to use to create strategies that bring great results. This has proven to be so
The start of the 21st Century saw the rise of a fragmented approach to running businesses. Every business function was run using a different strategy to achieve the maximum level of return. Technology aided this approach as many software solutions were born that specialized in aiding a single business
The process of purchasing in the offline world was different compared to the present one in the online world. The ability to gauge the purchase intents of a potential customer was a prized skill for any sales executive. Replicating the same skill in the online world seems impossible. Especially,
A/B testing is one of the most crucial and popular steps as far as ad optimization is concerned. It is something you really must do to ensure getting the most return on your ad campaigns. Most marketers check the conversion and CTR (click-through rate) data in their advertisements
Ecommerce fraud has increased over the years. Data shows 47% of US businesses have experienced a data breach in 2020, and 80% of organizations say they expect a breach that will influence customer data in one year. Its aftermath is adverse and greatly influences organizations in the long
Sales culture is the collection of values and behaviors within your organization. It is what your people believe, and it drives how they behave. A thriving sales culture can bring out the best in your salespeople, but how do you curate it so you can build a high-performing, healthy,
At the core of the whole idea about content marketing is to provide relevant, valuable, and helpful information through content to attract a target group of audience, retain them and organically convert them into paying customers. There are many benefits of content marketing, the organic approach of acquiring customers,
“Today I think we look at the internet, but I think in the future you’re going to be in the experiences.”—Mark Zuckerberg It’s expected that revenues from the Global VR industry will reach over $6.71 billion by 2022, and an even more impressive $12.19 billion by 2024. It
Digital marketing is a very sophisticated venture. It drives not only sales but the growth and development of a company by identifying new, profitable opportunities in the market. There are several moving parts and things that directly or indirectly contribute to the company’s revenue. While marketing allows for so
Digital marketing is that catch-all phrase used to refer to any marketing initiative that uses digital platforms like the internet. The coming in of more advancements in technology have made it possible for businesses to use non-traditional methods of marketing in the hopes of increasing their campaigns’ effectiveness. Common initiatives
