Running a business is a tricky affair. It is as complicated as playing chess with a world-class opponent. An opponent who is unpredictable, brutally effective, and capable of spoiling your play – the market forces. Similar to chess, running a business is both an art and a science. One
The eCommerce industry is constantly evolving, and new solutions are introduced almost every day. Some of them are here to improve your customer experience, some allow you to automate and streamline your eCommerce back-end processes, some give you a more efficient way to connect to your suppliers and customers,
We’re in 2022 and everything in our world has sped up. Decisions, be they of any sort, have to be taken quickly. But rushed decisions can lead to disasters. This has created a need for making sound and informed decisions quickly. The B2B marketing world is no different. Rather,
Are you wondering how to improve your Pinterest marketing? With 55% of the 322 million active users on Pinterest using the platform to shop, you cannot overlook this visual search engine in your digital marketing strategy. Read on for 12 practical tips to boost your Pinterest marketing strategy.
DEFINITION Pipeline coverage is the ratio between your total sales pipeline value and your revenue target. Keeping this metric in check helps you predictably generate revenue every month. Marketing creates opportunities and sales convert these opportunities into customers. Having a motivated and driven sales team is always a positive
Marketing technology makes a lot of complex things possible in the present day and age. Marketing wasn’t as easy or effective back in time before the internet took over. Marketers have a good understanding of how these systems work but all of that is surface-level knowledge. The real technological
Not so long ago, if someone told us that we’d have so much data about customers, we’d hardly believe them. Marketers of today have the most valuable tool at their disposal – customer data to use to create strategies that bring great results. This has proven to be so
The start of the 21st Century saw the rise of a fragmented approach to running businesses. Every business function was run using a different strategy to achieve the maximum level of return. Technology aided this approach as many software solutions were born that specialized in aiding a single business
The process of purchasing in the offline world was different compared to the present one in the online world. The ability to gauge the purchase intents of a potential customer was a prized skill for any sales executive. Replicating the same skill in the online world seems impossible. Especially,
A/B testing is one of the most crucial and popular steps as far as ad optimization is concerned. It is something you really must do to ensure getting the most return on your ad campaigns. Most marketers check the conversion and CTR (click-through rate) data in their advertisements
