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Marketing

5 Tools You Need When Launching a New Product

Imagine the scenario, if you will? You brainstormed a brand new product idea that you’ve invested a lot of time and money into. Many hours of your development team have been spent perfecting each and every aspect of the product and you’re confident that you’ve got a real money-maker on

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Natalie Redman 4 years ago

Marketing

5 Easy Ways to Get Busy People to Respond to Emails

Due to the nature of modern market environments, most of our work time is dominated by the constant rush to improve and deliver as much as possible, desperate to one-up our rivals. Even what little free time outside of work we have is geared towards maximizing gains and productivity.  

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Max Szumiłowicz 4 years ago

Marketing

How to Use Outsourcing to Grow Your Business: Advice for Lead Generation Companies

  Business management requires a lot of effort: Following the progress; Monitoring the work of employees; Finding time to communicate with clients. To keep up with everything – especially if your work is based on B2B lead generation – you need to either expand your staff or use the services

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Natalie Maximets 4 years ago

Marketing

What is Strategic Reporting? Definition, Need, & Best Practices

When you attend leadership meetings, you might face questions like: Where are we on this? What went well this quarter? How much revenue did we make? These questions can throw you off your track and leave you scrambling for numbers from your notes. Keeping all this data at the tip

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Paras 4 years ago

Marketing

Revenue Intelligence for B2B Businesses

Many aspects of human life are entirely dependent on technology now and the same can be said about business.   We have solutions providers for every business function possible, right from handling your customer support with AI-enabled chatbots to automation making sure the rescheduled meeting is reflected correctly in the

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Yash Chawlani 4 years ago

Marketing

Effective Ideas for Content Promotion on LinkedIn

  Nowadays, marketing of the B2B products and services contemplates using content to interest prospects and provide value. If done right, it is likely to drive leads, strengthen your brand and improve the trust of potential buyers.   In this regard, many marketers would use social media, particularly LinkedIn, the

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Maksym Grigoryev 4 years ago

Marketing

How is Position-Based Attribution best for B2B?

Updated on June 16th, 2024   Data analytics has proven to be a powerful tool for B2B businesses. It is amazing how technology and data can provide in-depth insights into every business function. Information has always held a lot of value and aided decision-making for ages.   Every business and

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Yash Chawlani 4 years ago

website visitor tracking
Marketing

Website Event Tracking: Guide for B2B Businesses

In traditional brick-and-mortar businesses, it was easy to understand what a particular person was interested in by observing their behavior. What they were looking at, what they were checking out by holding and examining conveyed interest.   The shopkeeper or salesman could approach the particular person, strike up a conversation

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Yash Chawlani 4 years ago

Marketing

ConvertKit vs Activecampaign: A Detailed Compariosn

There’s an old saying that goes like “No matter how good your product is, if no one knows about it, they won’t buy it.”   Ask Marketers of the digital age and they will tell you that email marketing is the best way to reach the right audience and introduce

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Yash Chawlani 4 years ago

Marketing

Multi-Touch Attribution: Guide to Different Models

Being able to understand the big picture has always been the key to success in the long run for businesses of all types and sizes. However, the devil has always been in the details and it takes a lot of small adjustments to survive in the long run.   While

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Yash Chawlani 4 years ago

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