A customer’s journey from being exposed to your marketing efforts to finally making a purchase is not simple or straightforward by any means. Especially in B2B, where a long timeline and multiple people are involved. There are way too many steps, combinations of paths, and multiple decisions
Personalization is becoming a cornerstone today for many brands that want to see the real effects of marketing efforts. Here conversational marketing enters the scene with a focus on interaction with users. Conversational commerce is all about building a tight relationship with your audience by interacting with it from
If you are planning to send more emails this year and beyond, you’re not alone. More and more small businesses are taking email marketing seriously, which means you need to find better ways to differentiate yourself and build loyalty with your customers via email. Gone are the days
You may have adopted the latest industry trends and exceeded the market standard. Yet, a customer’s happiness is what will be the most important thing for you. The more happy customers you have, the less are the costs for marketing and the higher is the profit. This research
The marketing strategies of businesses worldwide have evolved over the years. Long gone are the days of knocking door-to-door or checking the telephone directory to generate leads. Businesses are now geared toward maximizing digital marketing to increase profit, build brand awareness, and reach a wider market. In this
Just like art, people naturally react to design, whether consciously or unconsciously. In addition, people are drawn to aesthetically pleasing visuals. For this reason, a good web design is important for all types of businesses. When it comes to website design, studies have repeatedly proven that consumers assess
Today we have powerful software capable of handling any business process and in most cases, the software does a better job than its human counterparts. The most impactful decision a business can take is what software it chooses to work with. Email marketing, Business Process, and Marketing Automation are
Calculating and keeping track of various costs a business incurs while manufacturing goods and services for sale is an essential process in business operations. It has been a standard practice of knowing what it costs to make a product first and then deciding on a reasonable profit margin to
Digital marketing is tricky. The campaigns are dynamic, and the trends are always changing. That’s why most business owners struggle to keep up with the trends and statistics, often not knowing what’s relevant and what’s irrelevant. Sound like you? Well, you’re in the right place. This article
Niche marketing is becoming a top priority among all businesses. Entrepreneurs know the amount of growth niche marketing services like Google ads can bring to them. That is why, whenever Google modifies its ranking algorithm, there is tension all around. Minor changes here and there can make a
