The modern business world is dominated by technology for almost everything and everywhere possible and feasible. While technology has revolutionized the business world, it has brought its own set of challenges too. Entrepreneurs and business’ decision-makers are often left facing the problem of overchoice. Nowhere is this problem more
Precious resources for humanity have changed over time. In the last century, it was fossil fuels. In this century, however, the resource at the core of technology and innovation is no longer a tangible energy resource. It is data. Data is the resource that drives computing and technology, which
Businesses and entrepreneurs alike, often see their quotas increase quarter after quarter. With such lofty goals, sales reps need to utilize all the tools at their disposal to close a deal. Social media, especially LinkedIn, can be the most effective channel for sales teams. Selling on any platform
Digital marketing utilizes online media to promote a business for it to be accessible through computers and mobile devices. The goal is to distribute the brand message through various areas of the Internet, including search engines, websites, social media, and more. Business owners turn to site builders to ensure visitors
Any marketing function needs to produce a justifiable level of output in terms of sales for every unit of resource the function consumes. While it is easy to find the overall ROI for the marketing function, that information isn’t detailed enough to help a marketer optimize the function for better
A customer’s journey from being exposed to your marketing efforts to finally making a purchase is not simple or straightforward by any means. Especially in B2B, where a long timeline and multiple people are involved. There are way too many steps, combinations of paths, and multiple decisions
Personalization is becoming a cornerstone today for many brands that want to see the real effects of marketing efforts. Here conversational marketing enters the scene with a focus on interaction with users. Conversational commerce is all about building a tight relationship with your audience by interacting with it from
If you are planning to send more emails this year and beyond, you’re not alone. More and more small businesses are taking email marketing seriously, which means you need to find better ways to differentiate yourself and build loyalty with your customers via email. Gone are the days
You may have adopted the latest industry trends and exceeded the market standard. Yet, a customer’s happiness is what will be the most important thing for you. The more happy customers you have, the less are the costs for marketing and the higher is the profit. This research
