No business wants to lose consumers, whether it is a physical store, an online store, or a software as a service (SaaS) company. Every company’s ultimate goal is to increase its user base and grow its business. But that doesn’t happen all the time, does it? There are days when
Often, salespeople search in the dark for ideal customers. They have assumptions before getting in touch with a prospect, only to connect the dots and realize that their requirements are completely different from your product offering. This is where marketers can step in and help sales teams by providing timely,
There’s no question of whether you should optimize your website to generate leads. In fact, any branding agency will tell you that this is a B2B website’s primary purpose, along with generating brand awareness and boosting your image. Unfortunately, simply deciding to generate more leads through your website isn’t
Marketing can take many different forms. It can be something as straightforward as delivering brochures to nearby businesses or running ads for different keywords. It can also mean complex strategies with many moving parts, undertaken by large well-funded marketing departments. Regardless of the size and complexity of your marketing
Marketing strategies no matter how creative and advanced they are, have to generate leads in a cost-effective way in order to be considered successful. What this means is that you may have a strategy that works for you and is generating enough leads for you, but if it involves ultra-high
Google Analytics is undoubtedly the most popular and widely used analytics program on the web. It comes as no surprise as it is one of the most insightful, extensive, and useful analytics tools out there that provides a number of invaluable details on your website and traffic. It is from
If you have a database of leads, there’s a good chance you are sitting on a gold mine. A database that has been built up of genuine leads can be converted into a significant revenue stream if you play your cards right. This might sound difficult to do, however. After
You acquire leads from several different platforms. While some of these leads would be buying candidates, most of them are not going to buy. Depending on your type of customers and their LTV (lifetime value), you may also have a lot of leads to deal with. It is
Marketing has evolved, and with it has evolved customer acquisition strategies. The life source of every business is its ability to get and retain customers. In this article, we will be discussing the state-of-the-art lead generation strategies for B2B and also find out how B2B lead gen differs from B2C.
Sales departments need leads. Without them, they have nobody to sell to. This simple fact makes lead generation one of the most important parts of many sales campaigns. But, how are leads generated? One of the most obvious answers is to advertise. Prospects see your ad, click on
