How To Use These 4 Social Media Platforms To Your Advantage
Since the birth of the internet in the early 80s, communication and information dissemination have been so revolutionized that people can stay connected and informed virtually. With the rise of social media, everyone was suddenly given a chance to shine.
Social media have become so embedded in society that it has changed the business landscape immensely. In the past, you usually see ads on giant billboards and commercials running on television, but today ads mostly appear on your social pages.
Social media also dramatically changed consumer behavior. Many consumers rely on social media trends and influencers’ endorsements before buying products, and many businesses want to capitalize on this.
With social media, you can use a hyper-targeted ad to reach your target market at the right time. Ads on Facebook, for example, can be set to launch at a specific time and become visible anywhere in the world, creating buzz among prospective buyers.
By following the tips this post will discuss, you can drive your brand’s growth of social marketing effectively, so read on.
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1. Run A Facebook Page
By far, the world’s most popular is also the largest social media platform, with over 2.8 billion monthly active users, or about 37% of the world’s population. Ask around, and almost anyone will confirm they have a Facebook account.
In its inception, Facebook was mainly used for personal connections. But today, the social media giant boasts a range of products and services that provide businesses and content creators with various tools to help them succeed. Many companies effectively achieved their marketing goals using Facebook Live, Messenger, and Watch. Mark Zuckerberg even plans to launch amazing products like Aquila and Terragraph soon to reinforce the power of Facebook.
Many businesses set up Facebook pages to reach their target audience. It’s where you can post relevant information like your products and services, a link to your website, a reviews page, and the critical CTA or call to action.
Your page can be a driving force to reach your goal of increasing traffic to your website, attracting leads, and expanding your email list. You can boost posts and link your other social media channels like Instagram, Twitter, and WhatsApp to this page.
Assigning a knowledgeable and customer-oriented admin to manage your page and post helpful content is vital. Your page can also be a point of contact between you and your customers where they can engage, give feedback, inquire, or commend your brand for a job well done. Since your prospective customers are always on social media, it’s ideal to offer social media customer service where you can efficiently address their messages.
You may integrate software to do this for you, but nothing beats the human touch when interacting with customers.
2. Set Up A Shop On Instagram
Instagram is the world’s second most popular social media platform, specializing in visual storytelling. With over 1 billion active users, you can use it to your business’s advantage. To do that, you should:
Create an Instagram business account and optimize it with a profile photo, bio, and link to your website.
- Set up an Instagram shop linked to your e-commerce website
- Post high-quality, compelling images and videos showcasing your products or services, telling your brand story.
- Utilize the built-in features like the Instagram story, reels, and insights
- Use relevant hashtags to increase visibility and reach a broader audience.
- Collaborate with various influencers to promote your brand and reach new markets.
A business account is a prerequisite for setting up a shop on Instagram. Once you have this, you may create your product catalog and run a promotion.
3. Manage A Professional Twitter Account
Twitter has over 330 million active users and is an excellent platform for real-time conversations and news updates. Many industries use Twitter, but tech, news, and entertainment categories dominate them. To use Twitter to your advantage, you should:
- Create a professional Twitter account for your business or brand and optimize it with a professional profile photo, captivating bio, and a link to your website.
- Tweet engaging content such as news updates, quotes, industry insights, and thought leadership pieces relevant to your business niche.
- Use the right hashtags to increase your reach and engagement.
- Engage with your audience by responding to mentions, direct messages, and comments.
4. Create A YouTube Channel
Sixty-five percent of the world’s population are visual creatures. No wonder people gravitate towards visual elements and spend more time watching videos than listening to podcasts. That’s one reason so many people invest several hours on YouTube daily.
To make the most out of this platform of over two billion users, businesses must create a professional channel, produce high-quality videos that align with their brand or personal message, and engage with their audience through comments and community features. You can quickly grow your audience and establish yourself as a thought leader in your industry by using the following features:
- YouTube Studio: A comprehensive dashboard allowing creators to manage their channel and track performance.
- Super Chat: A feature that allows viewers to pay to have their messages highlighted during a live stream.
- Cards and End Screens: Tools that allow creators to add interactive elements to their videos.
- Creator Academy: A learning platform that offers courses and resources to help creators improve their content and grow their channels.
Conclusion
Social media platforms are here to stay. If your business is not yet using them, you’re missing out on many opportunities. It would be best to leverage these platforms’ benefits to attain your business objectives.
In a short period, you’ll notice that your brand is more recognized, you gain more loyal customers, and you expand your audience.
As you explore the possibilities of each platform and experiment with different strategies, remember that authenticity and consistency are key. To truly succeed on these platforms, you must regularly assess your performance and tweak your strategy accordingly. Your efforts will pay off, and you’ll be at the top soon.
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