Track visitors on your website with Salespanel

Published by Nilangan Ray on

Your website is the most important medium for your customers to understand your business and offerings.  Not all leads who visit your website purchase in their first session. It is important to identify who the leads are, where they came from, what they were doing on your website to understand their JTBD (job to be done).  Only when you understand a lead’s intention, you can provide him the value he is looking for and close the sale. You also need to separate genuine leads from noise so your efforts go towards real buyers. Salespanel helps you in doing all of these.

Difference with Google Analytics and other Web Analytics tools

Google analytics is a web analytics tool that will provide you site metrics and data based on volume. For example, you will be able to see how many leads have visited your website, where they came from and what they did. But, these data attributes are provided to you in volumes. You won’t be know which session belongs to which exact lead. So, if a person was browsing your enterprise package but did not purchase, you can’t follow up with him because you don’t know who he is. Salespanel, on the other hand, identifies every individual lead and tracks their activities. This is what the end result looks like…

Lead identification and tracking data

 

Lead Capturing and Scoring

All leads are captured from your marketing channels. When a lead engages with your lead forms, sales emails, and newsletters, a contact is created in your account and your sales team is notified. Salespanel can also sync all of your leads and their data to your CRM in real-time. This helps your sales team take over immediately and have all the information they need. Salespanel provides both automatic and manual lead scoring modules for you to set up. You can create advanced lead scoring rules based on a lead’s firmographic and behavioral information. 

Tracking Anonymous Users

Salespanel treats an anonymous session same way it treats an identified session. You can apply the same filters and workflows on these hidden opportunities. Salespanel makes it easy for you to identify them and determine if they are your Ideal Customer Profiles. This helps you measure campaign performance. Salespanel uses reverse IP tracking system to reveal companies who visit your website but leave without signing up.  These leads are automatically enriched by Salespanel. You will also receive alerts when an anonymous session is identified.

To sum everything up, Salespanel makes it really easy for you to identify and track leads. Looking at a lead’s activity on your emails and website will help you understand a lead’s interest. With our real-time alerts and lead scoring algorithm, you will be able to identify and approach sales-ready leads. Salespanel helps you implement a proper lead management solution that ties together your sales and marketing.

Sell more, understand your customers’ journey for free!

Sales and Marketing teams spend millions of dollars to bring visitors to your website. But do you track your customer’s journey? Do you know who buys and why?

Around 8% of your website traffic will sign up on your lead forms. What happens to the other 92% of your traffic? Can you identify your visiting accounts? Can you engage and retarget your qualified visitors even if they are not identified?

Start using Salespanel for FREE today

Categories: Product

Nilangan Ray

Nilangan runs marketing operations for Salespanel. Join him on LinkedIn: https://www.linkedin.com/in/nilanganray

Nilangan Ray, Marketing Head Nilangan from Salespanel

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