Marketing

[Marketing Handbook] Campaign Monitoring and B2B Advertising

This entry is part 1 of 1 in the series Handbook for Marketers

B2B Marketers run several types of campaigns across different customer engagement and advertising platforms. Each campaign brings several different dynamics to the table. The biggest challenge marketers have is scrutinizing data to optimize customer acquisition costs and connecting campaigns with revenue.     The difference with B2C B2C sales cycles Read more…