Lead Scoring and Qualification

Product Qualified Leads: Are they as important as MQLs and SQLs for SAAS businesses?

This entry is part 3 of 5 in the series Lead Scoring

  The traditional B2B marketing process has a very simple funnel system. Leads are acquired, they are then ‘marketing qualified’ and pushed to sales. Sales then does their vetting and ‘sales qualifies’ the leads before closing the deal. That’s it. But, SAAS companies have another item on their plate that Read more…