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Sales

SaaS Sales 101 and 5 Strategies to Use in 2021

Software as a service has become the preferred alternative over in-house technology setups for a good reason- It’s easily accessible, scalable. It can meet almost every business and individual needs. When Salesforce launched its SaaS product, they completely changed the game for businesses.   Despite all these benefits, SaaS can

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Patrick Anidi 4 years ago

Lead Scoring and Qualification

What are Product Qualified Leads (PQLs)? VS MQLs and SQLs

Updated on Dec 2, 2021   The traditional B2B marketing process has a very simple funnel system. Leads are acquired; they are then ‘marketing qualified’ and pushed to sales. Sales then make their vetting and ‘sales qualify’ the leads before closing the deal. That’s it. But, SaaS companies and product-led

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Nilangan Ray 5 years ago

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