One of the biggest worries of salespeople is missing out on hot leads. The timing of your follow up makes a huge difference and can make or break a deal. The Lead Response Management study found that businesses who follow up within an hour are seven times more likely to
Not all leads are equal. Different leads have different motivations. Also, different leads visit from different locations and have different interests. Segmenting leads is important to deal with leads efficiently. Here are a few cases where segmentation is needed: 1. You sell multiple products and have different sales
Customer acquisition starts with lead generation. In a B2B business model, it is critically important to generate qualified leads as sales cycles tend to be longer and deals are more valuable. Defining a qualified lead has raised conflicts between sales and marketing teams for years as what marketing department
